Yosemite Sam Marketing

I just have to say this; if you don’t know who Yosemite Sam is, you’ve been living under a rock or on a volcanic island.


Yosemite Sam was the 20th century’s greatest marketer. I say that because he always knew how to get a new job (when he wasn’t trying to take your money forcefully), always knew how to promote himself, was loyal to whatever organization he happened to be shilling for at the time (even if it was just him), had ultimate self confidence, and by being loud and obnoxious he was able to promote others by extension, even when that might not have been his ultimate goal.

Truth be told, if all of us ran around extolling our virtues like Yosemite Sam we might be carted off in a white jacket with belts and never be seen again. But in such extremism we can find things that we should be applying to our own marketing processes which might help both our online and offline efforts in getting business. Let’s take a look at some of those things.

1. Every time you meet Yosemite Sam he tells you who he is and what he does. Many of us run into someone we think we know or have met but either have forgotten their name or what they do. It might seem strange telling people what it is you do up front every time you run into them, but telling people your name gets both parties out of the embarrassment of short term name recognition failure. I’m suffering this one more often lately, forgetting people’s names even if I’ve known them for a while, as I’ve gotten into my 50’s. However, being able to tell someone where the two of you might have met, if possible, can replace telling people what it is you do and get a positive conversation started.

2. Yosemite Sam gives off supreme confidence in who he is and what he can do. Most of us were taught not to brag about ourselves, to be modest, and I tend to think that takes away some of our swagger when we interact with people, especially in business situations. We don’t always give off the vibe of confidence; we’re more likely to give off the vibe of desperation because we’re trying to get someone’s business.

3. Yosemite Sam is relentless; he never gives up trying to get his job done. Whether he’s trying to rob you or put you back in jail, he lets setbacks bounce off him and comes back for more. Many of us give our marketing or sales a try, and when we don’t get the type of response we want we bail, say that kind of thing will never work, and often don’t try it again. There’s only so many ways of marketing that if when we adopt these principles we reach the end quickly, and they are sitting around wondering what the heck we should try next.

4. Yosemite Sam is nothing but pure energy. If he weren’t a cartoon character, you’d admire him for his energy. He might be energetic to the extreme, as he never goes on vacation and is relentless, but he’s obviously someone who realizes that without hard work no one succeeds, and he’s had some great jobs over the course of his life.

There are a lot more things I could come up with but let’s hear from you; what marketing lessons do you think you could learn from Yosemite Sam?

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21 thoughts on “Yosemite Sam Marketing”

  1. I loved watching looney tones – and Yosemite Sam was sure one of my favorite characters (even though, at times, I found him kind of annoying).

    But. great lessons to learn from him.

    1 – This hasn’t happened to me much (maybe because I haven’t met a lot of people offline, especially related to blogging).

    My problem might be telling others what I do online – I don’t usually talk about that kind of stuff (maybe I should, because when I have tried it, people end up being interested in what I do – and then I have to explain everything to them :D).

    #2 – A little bragging can go a long way; Testimonials, are perhaps the best example of this.

    #3 – Of course…never give up (well, there are some situations where we should pursue some other method). It really depends, doesn’t it?

    But, generally, it’s better to keep trying. If we don’t succeed, at least we will learn another way to fail 😀

    Anyways, thank you for sharing this, Mitch 🙂 Hope you are doing well.
    Jeevanjacobjohn recently posted..Some Updates!My Profile

    1. I’m doing well Jeevan, and good to see you again. I think one of the biggest lessons is that we’re all so hesitant to talk about ourselves in a positive manner to others when we also know that if we don’t people won’t know what we do and thus we won’t get the business we’re hoping for, or promotions even. We all have to be more comfortable doing that, and I’m no different.

  2. Hi Mitch,

    How incredibly clever. I intend to embody Yosemite Sam, especially on the confidence front. On the energy front too. I’ve improved at confidently offering what I have to offer, from a humble from posturing place…meaning simply, offering value and knowing it will help folks if they soak up my value.

    I have to thank you for picking up my eBook too. Appreciate it Mitch!

    It’s funny how a cartoon character who I loved as a kid embodies traits of successful marketers or entrepreneurs for that matter. The guy was bold, and he identified himself, and his energy was always through the roof.

    He is beyond memorable too. Any kid who watched Warner Brothers cartoons had to know this guy.

    I’d add that he was quick on the draw, and for us, to succeed in the online game, we need to act on our inspired impulses quickly. I wrote my eBook after an intuitive nudge. I felt the idea, and started writing a few hours later.

    It went live within 3 weeks of my first paragraph, and I’m writing 2 more eBooks as we speak. Get a nudge, feel your intuition leading, act.

    Thanks so much Mitch, love this post.

    Tweeting in a bit.

    Ryan Biddulph recently posted..Why Avoiding this Disastrous Blogging Mistake Accelerates Your Success (and How to Cure Underdog Syndrome)My Profile

    1. Thanks for the kind words Ryan, and thanks for the tweet also. I read your book in a day, on a flight no less. 🙂 I don’t do enough Yosemite Sam stuff but I’m working on the mindset it takes to be successful, which he embodies in a way… only not to be so over the top. 🙂

  3. Haha! I grew up watching Saturday morning cartoons and I loved Yosemite Sam. You got it, he’s RELENTLESS, I mean he rarely gets what he wants but he just keeps on persisting. Gotta hand it to him! 🙂

    1. Absolutely Jeanie, and that’s really the type of behavior it takes to be successful. He didn’t listen to negative criticism either, something else we all need to learn. We also need to know when to stop, which he couldn’t learn against a skilled adversary. 🙂

    1. Well Pete, he certainly wasn’t perfect, and often he didn’t know when to pull back. lol Still, he was obviously successful in many ways; he just never learned how to keep it going, which I guess is another lesson somewhere.

    1. Troy, who’d be mad that you shared their stuff almost anywhere? 🙂 I don’t know how it works on StumbleUpon since I don’t have an account there; this should prove to be interesting…

    1. Y’all have at it then. I’ve done things like that in the past, which I’ve written about throughout this blog, and in the end found it to be way more work than the benefit it might have offered.

  4. I love Yosemite Sam. I am losing back links fast because of blogs sites do not existing any more. If I was going to set up an internet business, I would be selling something very unique. This is the way to go in my opinion.

    1. It might or might not be the way to go Chris. Truthfully, it all comes down to how well one markets as to what they may sell. Most people are selling things that they didn’t produce and those who are good at it sell a lot.

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