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Workshop/Webinar In May

Posted by Mitch Mitchell on Mar 26, 2010

Man, I’ve been busy lately. But I guess I’m also a glutton for punishment when it comes to the real world, so I’m announcing two live presentations upcoming in May.

With my friend Renée Scherer of Presentations Plus, I’ll be doing a two-day presentation on the topic of customer service, and Renée will be doing the topic of Microsoft Excel. On May 6th, we’ll be doing the live workshop at the Homewood Suites in Liverpool, NY on 7th North Street. We’ll be doing both morning and afternoon presentations, and for those who pay to come to both workshops, we’re offering a free lunch.

Then on Friday, May 7th, we’ll be doing a version of the same presentations as a webinar, which of course for folks who might be located in places other than here in the Syracuse, NY area, and for folks who want something a little bit shorter, since the workshops are going to be 1 1/2 hours each, and the webinars at 60 minutes each. These will be recorded and sold as separate entities once they’ve been cleaned up a bit.

If you want more information, you can check out this link, which talks more about what each of our presentations will be about and our brief bios, as well as registering and paying for the events as well.

We’re trying something new when it comes to advertising this thing that’s much different than last year when I did the webinar on social media and SEO. One, the live part is something we didn’t venture to do last year. Two, we’re advertising it way in advance, and I’m thinking about making this a sticky within the last three weeks before the presentation to make sure people see it. How do those of you who run sticky posts do with them?

Three, Renée created flyers, which were set up for distribution at yesterday’s Syracuse Chamber Business Show, which was pretty neat I must say. The flyers were yellow; at long as they weren’t green I was good with it (I hate the color green). Four, we’re going to be getting some advertising on local radio, which is pretty neat, though I have no idea how that’s going to work since she’s handling all of that as well. And five, we’re getting a little bit of support from the Liverpool Chamber of Commerce in the form of some email advertising; that doesn’t upset me one bit either.

Our hope is to get a total of 40 people for the live presentation, and hopefully 10 to 20 for the webinar. That’s a lot of bodies, but the money wouldn’t be depressing. And the topics themselves are based on our survey results, which I posted in December.

Some of you might be wondering what the relationship is between what I’m doing and what Renée is doing. During my talk on customer service, I’m going to mention ways to set up customer service tracking, and Renée will be showing people how to do it in Excel in some fashion. Of course, those will only be peripheral issues for both of us, but I asked a friend of mine who’s an organizer how she pulled off a workshop that was similar last year, when she did office organizing (she has a newsletter also) and her friend did a presentation on Quickbooks. She said she mentioned organizing finances and then her friend could help show how to do that using Quickbooks. Hey, we’re giving it a shot.

So, if any of you are near the Syracuse NY area, we’d love to have you be a part of this; heck, help spread the word, though I know I’m going to talk about it often enough over the next six weeks. And if you’re not, think about participating in one of our webinars.


Microsoft Office Professional 2007

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2 Comments »

Great ideas, Mitch! But don’t you have the numbers backwards? I’d think you could get a lot more for a webinar as you have the whole world to market to.

As for the sticky. I’d make it a short ad which takes up about an inch of vertical space with a catchy headline and photo to grab a person’s attention.
.-= Scott Thomas´s last blog ..Flash is Our Friend =-.

Mitch Reply:

That’s a good idea, Scott; I’ll have to get that created at some point. As to the other, I’m just basing it on my perception that there will be more people who will know me via the local chamber than there will on the internet. For the webinar, the only people who signed up were all local, even though I put it out on the internet for everyone. I guess we’ll see, eh?

March 26th, 2010 | 9:26 AM