Posted by Mitch Mitchell on Jan 7, 2010
I came across an article that was actually a guest post on a blog called . The article was titled 10 Ways Social Media Will Change In 2010. I thought that since the post already have 50 comments and the writer hasn’t responded to any of them that I would comment on what she wrote here and let them have the trackback, if they’re predisposed to accept them. By the way, going unprofessional for a quick moment, I think she’s hot. 😉 Anyway, you can read the same article on her site, and it’s pretty good; pick your poison.
Anyway, here are her top 10 predictions:
Social Media Will Become a Single, Cohesive Experience Embedded In Our Activities and Technologies – This is a very good prediction, and I think it’s right on. I think we saw a lot of this already in 2009, and I think it’s even going to be bigger. Facebook is actually trying to go that way by finding a lot of different platforms and integrate with, so obviously they see that as the future themselves.
Social Media Innovation Will No Longer Be Limited By Technology – I’m not so sure that this one will be able to take place in 2010, but I think it could be very close to happening. Everyone doesn’t have to wait for new technology to do things these days, and I think that’s been evidenced by how many sites seem to crop up trying to copy something that’s already out there.
Mobile Will Take Center Stage – I think this is a bold prediction, but one that will probably take at least another 3 years or so to really get there. Right now, we still have issues with access, dropped calls, and overall costs. Are you one of those folks already paying $150 a month for your iPhone?
Expect an Intense Battle As People and Companies Look To Own Their Own Content – I think this battle has been going on for years, but it all ready started to change up in 2009 with news organizations such as Rupert Murdoch’s companies (which I’ll call “faux news”) griping at Google for linking to their content. I think that’s a stupid move because Murdoch seems to believe that people will just go to his site without first finding the link on Google; ain’t gonna happen. Of course, another minor controversy on this front concerns who actually owns comments on blogs. Stay tuned.
Enterprises Will Shape the Next Generation of What We’ve Called “Social Media” – I had to think about this a little bit before figuring out what side of the fence I was on. The truth is that many large companies are now hiring people with the title of “director of search” or “vice president of search”, which would’ve been unheard of even going back to 2008. Also, more large companies are hiring internal people to not only write their blogs, but to write posts for them on Twitter and also to check streams for any time their company names are mentioned. So, I think she’s on point with this one.
ROI Will Be Measured — and It Will Matter – I don’t know that this is anything new across the board, as companies, especially in 2009, have been taking crucial looks at the bottom line. ROI has always been a buzzword in business, so I’m not sure exactly what supposed to change.
Finally: Real, Cool and Very Bizarre Online-Offline Integration – She paints a very interesting picture with this one, but somewhere in my mind I’m still not sure we have the technology to do this efficiently yet, or cost effectively yet. That plus I tend to think that we just don’t have enough people even now who are computer savvy enough to even manage the Internet, let alone some of these other things.
Many “Old” Skills Will Be Needed Again – Man, am I hoping she’s right on this one. How many people are there who can still add up a string of numbers in their head without needing a calculator to do it? For that matter, what if we let people write it down on paper and figured out? And isn’t it a shame that when you go to a fast food restaurant everything is now in pictures rather than numbers on a cash register?
Women Will Rule Social Media – The funny thing about this one is that when blogging first started, it was mainly women who were doing it. Men passed women when they figured out they could make money from blogging. Now social media takes into account so many things that it’s hard to determine who is really running what. So, it’s possible women are already ruling social media; I’m not sure where to find any real answers on this one, but I don’t have any real opinion either way.
Social Media Will Move Into New Domains – This is another bold prediction that possibly may have already occurred, at least in some fashion. I have to admit that I’m amazed at some of the people and some of the businesses that have finally figured out what social media is and what it can do for them, but there’s so many more people and companies to go. Personally, I think my main business would profit greatly if more of them were into social media, especially since I rank so well for those main search terms. Once again, I really hope she’s right on this one.
There is my commentary; what are your thoughts?