I’ve always said that I created my first blog to help highlight my business. Before I go any further, if you’re interested in learning more about blogging in general I’m going to recommend you check out this post on Better Blogging, the second half of that post, then check out my blogging tips. If you’re not a better blogger after all of that then you’ll never learn the game. 🙂
Plain and simple, for almost every business a blog will help enhance visibility and show people what you know. Sure, there are some services like snow plowing where having a blog might be a waste of time, but even landscape businesses could benefit greatly from having a blog.
Here are some facts about business blogging.
Statistics have shown that businesses with blogs get anywhere from 85% to 100% more leads than businesses without blogs. Those same statistics show that they’ll get nearly 50% more leads from other businesses than sites without blogs.
You have two stats. Now let’s look at the reasons.
One, the more new content the more opportunities you have to increase your website’s presence, hence the higher you’ll rank on search engines.
Two, when people can learn what you do from you, they’re more likely to work with you.
Three, when people like what you have to say and how you say it, they’re more comfortable with you and people like working with someone they’re comfortable with.
Four, you can branch out into many areas which gives you a lot to talk about. For instance, I know someone who wrote for a website that installed artificial grass. What she did was highlight famous places around the world that used artificial grass, and every once in awhile threw in something about the different types.
Five, as I mentioned above, you can hire someone else to write for you if you’re not a great writer. Of course this isn’t preferable for most of us but since I write for a couple other blogs it’s fair to point it out.
Six, it keeps you visible with your clientele.
I think that’s enough, though there are other reasons. At least consider it, but also consider this. Don’t start a blog that you don’t think you can maintain for at least a few years. Nothing looks worse than a blog that’s never updated, and that could hurt you as much as having the blog could have helped you.