Why Your Business Needs A Blog

I’ve always said that I created my first blog to help highlight my business. Before I go any further, if you’re interested in learning more about blogging in general I’m going to recommend you check out this post on Better Blogging, the second half of that post, then check out my blogging tips. If you’re not a better blogger after all of that then you’ll never learn the game. 🙂

Oklahoma Blogger
Wesley Fryer via Compfight

Plain and simple, for almost every business a blog will help enhance visibility and show people what you know. Sure, there are some services like snow plowing where having a blog might be a waste of time, but even landscape businesses could benefit greatly from having a blog.

Here are some facts about business blogging.

Statistics have shown that businesses with blogs get anywhere from 85% to 100% more leads than businesses without blogs. Those same statistics show that they’ll get nearly 50% more leads from other businesses than sites without blogs.

You have two stats. Now let’s look at the reasons.

One, the more new content the more opportunities you have to increase your website’s presence, hence the higher you’ll rank on search engines.

Two, when people can learn what you do from you, they’re more likely to work with you.

Three, when people like what you have to say and how you say it, they’re more comfortable with you and people like working with someone they’re comfortable with.

Four, you can branch out into many areas which gives you a lot to talk about. For instance, I know someone who wrote for a website that installed artificial grass. What she did was highlight famous places around the world that used artificial grass, and every once in awhile threw in something about the different types.

Five, as I mentioned above, you can hire someone else to write for you if you’re not a great writer. Of course this isn’t preferable for most of us but since I write for a couple other blogs it’s fair to point it out.

Six, it keeps you visible with your clientele.

I think that’s enough, though there are other reasons. At least consider it, but also consider this. Don’t start a blog that you don’t think you can maintain for at least a few years. Nothing looks worse than a blog that’s never updated, and that could hurt you as much as having the blog could have helped you.
 

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13 comments on “Why Your Business Needs A Blog

  • Hi,

    Indeed one needs to ensure an engaging blog to push the business to it’s highest potential. A blog never goes old, if the contents are new on regular basis. Business needs customers, and blog brings in some of the best loyal readers.

    One needs to maintain the high standard and work for their business with utmost honesty and then success will be just an outcome, not a miracle.

    Outsourcing articles is good, but one needs to hire some folks who know about the business closely to give the best content. Nice post. 🙂
    Rohan Bhardwaj recently posted…Why Business Requires Blog and Vice-versa?My Profile

    • Thanks Rohan. Actually, blogs can bring in customers, but I’ve also learned that they may not. However, if a blog is associated with a business website search engines will help the site rank higher, thus giving owners the opportunity to do more business.

  • Thanks again for getting me to start a blog.

    Writing is not easy. Though I’m amazed it’s been three years this month that I began my blogging journey.

    p.s. Wegmans 57 installed artificial grass at the cafe entrance. Check it out the next time you go. Looks good!
    Steve Borek recently posted…TD Bank Customers Feel ItMy Profile

    • I’ll have to look at that entrance Steve; I don’t go in and out that way all that often. 🙂

      I’m glad you’re writing your blog and it’s amazing how consistent you’ve stayed with it. Can you tell if it’s benefited your business any?

  • Doug Bittinger says:

    Good points, Mitch. I especially like the one about making sure your blog can be maintained. When I check out a new (to me) company by following links they offer to a blog or Facebook page and see that the last post was 3 years ago it makes me wonder about their diligence. If they don’t want to write new material, at least take old posts and repost them as new. Or set it up as a static information only web site, not a blog. People tend to expect more from a blog than years old articles.

    • Thanks Doug and you’re absolutely right. I’m kind of in the slow process of shutting down one of my blogs and I’m going to be moving some of the content before I do it, with the overall intention of also shutting down the website its associated with. Mine won’t take 3 years to complete though. lol

  • Hey Mitch,

    I happen to agree with you but I also know there are some businesses where blogs really won’t be that helpful. I know this because of the type of business my brother is in. If his clients are on social media they certainly aren’t looking for what he has to offer.

    But for all those business that their clients are online in some form or fashion, I think they need to get with the plan or they could possibly lose a lot of future business.

    Glad you are setting them straight! 😉

    ~Adrienne
    Adrienne recently posted…Thankful Thursday: Evergreen, Facebook, Commenting, MarketingMy Profile

    • I say that all the time Adrienne, about some businesses not needing blogs. In my area, I’m thinking a snow plow company doesn’t need a blog, and yet if the person can write and be funny it could help. Still, I’d rather have the blog and be first at it than have someone scoop me later on because I didn’t act on it. That’s one reason I started my business blog so early; I beat everyone else in my field. 🙂

  • Hey Mitch, rather than highlight my website I started my first blog because I heard that it would improve that site’s SEO. This would happen because a blog made adding new information relatively easy.

    When it comes to writing one has to choose a topic which is easy to write about. That is why niche blogs are so much harder to maintain. After awhile, with a lot of niche blogs, material starts to dry up. That’s happening now with my lottery blogs. Thankfully my sports betting niche offers so much more in way of topics I can write about.
    Peter recently posted…Curling Hot Sports BabesMy Profile

    • Pete, the thing is if someone has a business and starts a blog on what the business addresses, they shouldn’t have any problems figuring out what to write about it, as they’ve already established their niche by what they do. If that’s an issue then maybe they don’t know their business well, or as we all agree maybe it’s the type of business that a blog just doesn’t work well for.

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