Why You Need A Comment Policy
Posted by Mitch Mitchell on Feb 14, 2011
You know, ever since I added the GASP Anti-Spambot plugin a few weeks ago, the amount of spam this blog was getting dropped a lot. However, it hasn’t killed spam entirely. What seems to be coming now is a lot of one line messages that read like spam, and thus I treat them like spam. I figure that some of it are people who are thinking that they can just write any ol’ thing and I’ll let it pass; nope. However, I’m thinking some of it is automated to some degree; I just don’t know how they’re doing it.
I said I treated one line messages like spam; that’s from people who haven’t shown that they’re legitimate commenters on the blog yet. I have that in my comment policy, which is not only at the very top of this blog but listed right above the comment box on every single post. People who comment on blogs a lot and are going to write authentic comments definitely don’t have to worry about it, but for the others, I have no idea if they’re ever really coming back, so I don’t feel the same kind of loyalty to them.
I think it’s important to have a comment policy so people who come to your blog know what you expect. For instance, I really only have a couple of things in my comment policy. The first is that I need a legitimate name to call you. If you write a post and your name is a keyword phrase, but it’s not a bad comment, I reduce it all to the initials on the post. It looks ridiculous, but so be it. And I’ll refer to you either by those initials or by the first name in the email address if one is there. I stated the reason a long time ago in my post against fake commenter names. I don’t mind nicknames because it’s still something you may be known as.
The second is of course the one-line rule. I think that’s fair. After all, leaving a comment that says “nice post; I learned a lot” and nothing else could apply to almost anything. It doesn’t further the discussion and, well, just looks spammy, which it probably is. The big boys, who don’t moderate their comments, can play with that one; since I give dofollow links, I’ll handle it another way.
Anyway, if you expect certain things from people, you should let them know up front so there’s no surprise if you do something with their comment later on. Now that I think about it, I need to modify mine just a little bit more.