I know the title of this post could seem confusing to some people, but to others they’re probably only now getting another introduction to who I am. My name is Mitch Mitchell; has been for, oh, at least 35 years or do. “Mitch” isn’t the first name I was born with; no, I’m not giving it, but for some people it’s not hard to find. I just don’t choose to use the name, haven’t since I was 16, but people who met me through someone else who gave them the other name tend to use it . Since I don’t like it, I just choose not to tell it to anyone, even if my main organization is called T. T. Mitchell Consulting, Inc.

For all the years I’ve been blogging I’ve always gone by Mitch. It really hadn’t occurred to me to have it being anything else. Yet, at some point near the end of last year I figured it was time to start putting my entire name into blogging. I really hadn’t thought much about it until I started writing my posts about influence. Realizing that I wanted a bigger slice of the blogging and overall internet and social media pie, and other reasons, it suddenly came to me that many people by this time might know “Mitch”, but they didn’t know “Mitch Mitchell”.

Of course, just saying that means nothing without some background. So, here’s a part of the thought process for it all, something that you might think for yourself at some point.

1. I have a lot of articles on the internet. I have my EzineArticles posts. I have articles on my S&S site. I have articles on a lot of other websites that I’m not going to list. I’m in a lot of regular magazines as well, many of them health care related, but other topics as well. I started thinking that it would be easier for people who might see some of that stuff to realize that I’m the same guy who was writing all that stuff, even if it’s across the board.

2. There’s one prominent Mitch Mitchell and one a little less prominent that I’m competing in name against. Let’s face it, I’m not going to overtake the Mitch Mitchell who used to play drums for Jimi Hendrix any time soon, deceased or not. His first name wasn’t really Mitch either, but John. There’s also a reporter for the newspaper in Fort Worth whose name I see all the time; being born in Fort Worth, that’s a strange coincidence to say the least. I think I compete with him on a regular basis; at least in the top 50 listings of the name I come up at #16 because of my business blog, and at #23 because of this blog. As a matter of fact, out of the top 50 listings only 2 of them aren’t me or the drummer, and none of them the reporter; I can live with that. πŸ™‚

3. There’s another “Mitch”. Actually, I’ve known of Mitchell Allen of Morpho Designs for many years, but our paths rarely crossed until fall of last year when we both ended up on BloggerLuv (which I’m not putting up a link for because it’s possibly gone forever, as it’s not showing up anymore for now) and started talking. Suddenly, being “Mitch” didn’t make much sense anymore with their being two of us showing up in a lot of the same places, and he’d always had his last name attached so it made sense that I do it as well.

4. For that matter, there are a lot of “Mitch’s” out there, even some female ones. Sure, my image accompanies me on most blogs, but I’ve found that if you don’t have a Typepad account your image won’t show up there. Suddenly, I’m just “Mitch” on the wind without any real recognition of who I might be. At least being listed under my full name will get me fairly quickly on a search engine; just the first name wasn’t going to cut it.

5. Of course, my business name is T. T. Mitchell, and I could have gone with that, as I did on LinkedIn. However, it’s so weird having people calling me “T. T.” there, and I’m trying to figure out if I can change it. In the long run whenever I meet people and they call me that I tell them to call me Mitch, and I realized I didn’t want to get into that kind of confusion across the board.

And there you go. It might seem like kind of a complicated process, but I’ve noticed many of you who comment here use both your first and last name, and since I have a long range goal for using my full name it makes sense for me to change over to it now. From a marketing standpoint, it seems to be a no-brainer. In my opinion, it’s much better than a keyword name any day of the week. What are your general thoughts on the subject?

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