Where My Traffic Comes From
Posted by Mitch Mitchell on Mar 23, 2009
Oddly enough, when I was going back through my posts to find out the last time I talked about where traffic was coming from, I realized it was only a small blurb in a post about dofollow vs nofollow and not really about traffic at all. But that was one of my most popular posts, so I hope those of you who didn’t see it give it another go.
Anyway, I’ve constantly said that most of my traffic came from sources other than search engines, and thus it seemed to prove that it worked better for me to bring publicity to this blog by commenting on other blogs and not worry about anything else. Indeed, in that article above, I found that, at the time, I was getting only 9.6% of my traffic from the search engines, with Google being at the top in sending me 4.6% of all my traffic. That’s not good at all, so I wasn’t really paying them any attention.
Well, this blog is growing in many ways, and one of those ways, it seems, happens to be in search engine traffic. But let’s do this right, going in some kind of order, so I’ll have something legitimate to compare to at another time. For this article, I’m using Google Analytics.
So, where is my traffic coming from? As of today, reading the last 30 days worth of statistics, 47.11% comes from referring sites, 31.39% comes from search engines, and 21.50% comes from direct traffic. Let’s start with direct traffic, since it’s the shortest one to talk about. My assumption of this traffic is that it’s a combination of people who subscribe to the feed by email and decide to click on the link to read the article, and those who know about the blog and decide to check in from time to time. That it’s over 20% is pretty comforting to me, as I see those folks as loyal readers, and, based on the average time of 3 minutes and 25 seconds per visit, which is 41 seconds higher than the site average, I feel pretty good.
Next, let’s look at the referring sites traffic, which is the highest traffic feeder. These visitors are averaging 3 minutes and 51 seconds on the site, even better than the direct traffic. A good bit of the traffic comes from blogs I visit and comment on, but strangely enough, the number one driver of traffic here is a site I don’t even have an account on, so I’m clueless as to how it’s bringing me visitors; I figure I have to thank someone. Anyway, let’s give out some love; here are the top ten, in order:
And Sire, because you asked, your Cool Blog Links is only averaging 3 visitors a month.
Finally, let’s look at the search engine traffic. Yes, I’m getting 31% or so from search engines, but those folks aren’t staying around long. The average for all the search engine traffic is only 35 seconds; I doubt everyone else is a speed reader like I am. Of the search engine traffic, Google is at the top, sending 63% of that traffic, but they’re only staying 37 seconds; targeted seems to be a misnomer with that traffic, and it’s no wonder Chitika, which pops up most of the time only through search engine traffic, makes me little money. Yahoo is second, sending 25% of search engine traffic, and those folks are hanging around for 43 seconds. Oddly enough, all those folks are coming based on search terms related to music, more specifically music, so they have to be stopping by my article on the top 100 singers. No wonder they’re not sticking around; that wouldn’t be consistent traffic for me in any fashion.
And, since I’m in Analytics anyway, I might as well add location into the mix. Most of my traffic comes from the good ol’ U.S., at 69%, which is to be expected. I’m a hit in the big states, New York, California, and Texas; I at least lived in two of these states. The United Kingdom, Canada, and then Australia follow. It’s not surprising that English speaking countries would top the list of visitors, since this blog is in English.
As for keywords, it seems the only significant keyword that people find this blog for is “book writing series”, which of course fits since I have a book writing series on this blog. Hey, we all have to have something to be known for, right?
Anyway, there you go. Now that I’ve officially written an article on this, I hope to remember to check it again in four to six months to see if things have changed again.