Almost 4 years ago I approached the subject of looking up your own name on search engines to see how you rank, if you come up, and to see what people might be saying about you. Probably every six months or so I hit Google and look up my name, in quotation marks, to see where I come up and with whom I’m competing against. I’m being killed by Jimi Hendrix’s former drummer, but otherwise I do pretty well with my name.
Last night I decided to try something different. I decided to see what I came across if I looked up the name of one of my blogs to see what else was out there. Luckily, there doesn’t seem to be any other blogs that I could find with the name I’m Just Sharing, so instead I decided to look up my eponymously named blog, Mitch’s Blog, my business blog on leadership & other business topics. I knew there would be some out there by that name, so it was a nice test.
The best thing is that my blog comes in #2; the worst thing is that my blog comes in #2. Come on now, #2? With over 1,100 posts and for it being live 8 years, and attached to my business website that I’ve had for 11 years, it only comes in at #2?!?!? And the other guy’s link doesn’t even have the name “Mitchell” in it? And he doesn’t write nearly as often as I do? And finally, it’s ranked lower than my site on both Alexa and Google’s page rank?
Well, I’ll let that go for the moment… I’ll try at least. lol There are lots of blogs called Mitch’s Blog it seems, so I took a look at 9 others so I could have a great round number of 10 to view. What I saw wasn’t great overall yet it’s still interesting.
Two of the blogs have a line or two, then links to either videos or sounds; that’s it. A couple other blogs are associated with universities, and don’t have a lot of posts on them. Many of them don’t have a new post for the last 3 months or more; sigh… One guy has his blog as part of an acne forum; I kid you not. One was on Tumblr; that doesn’t count, but he sketches and they weren’t bad, but he hasn’t put anything up in way over a year.
I did find one that I thought was intriguing enough to link back to. The guy’s name is Mitch Matthews, and I guess he’s a professional motivational speaker with a weekly radio show. It looks like he only writes once a month in his blog, his Alexa rank is over 13 million, and it’s attached to his business site. I actually hope you drop by and take a look and maybe find something to comment on because he seems like the kind of guy many of us might like to know.
As for this other guy… hmmm… No, I’m not going to share a link because I don’t want to help give him a bounce of any kind. Me being me, I went into his source code to check things out. What did I discover? Nothing! He has no keywords, doesn’t seem to have a specific topic he likes to stick to when he’s writing, he has few comments… In other words, he’s defying everything that convention says about SEO and writing on certain themes and having a domain name that relates to something you do… and he’s got my blog’s name and comes up higher on a Google search than me. And there’s no reason why… hmmm…
Is there a lesson here? Yes, there are a few lessons. One, if you don’t know where you stand then you can’t do anything about it so go check yourself out, even possibly just your name, and see where you stand. Two, Even if you’re not at the very top it doesn’t mean you’re not successful in some fashion. Three, you just might find something you like. And four… following conventional ideas just might not be enough to get you to #1. Now, how am I going to reconcile that one? How would you?