What’s Your Gullibility Factor?

I’m so glad I’m in SEO to a degree. If I weren’t, it’s possible that I could be one of those people who falls for those emails that show up saying “I found your site and noticed that you’re not ranked on the first page of Google. We can take care of that for you with a free assessment.” Maybe those aren’t the exact words, but I’m betting most of you that have a website have seen something like that here and there.

Kevin Krejci via Compfight

Or maybe you see something like this in your comments if you have a blog: “Wow, you’re really smart and this post is amazing. I’m going to subscribe and read everything you write from now on.” Tugs at your ego in a positive way doesn’t it?

One of the major problems in being online is that people come up with unique and sneaky ways to either take your money or get information from you so they can take your money in a different way. Many of them have learned that flattery will get them far, but if that doesn’t work then worrying you into thinking that you’re not doing enough will. And they don’t care if everyone doesn’t jump on the bandwagon; they trust that enough people will and they’ll make their money.

The other problem is that those people ruin it for the rest of us who try to market or do business online. For instance, I’ve never told anyone that if I did their SEO I would get them to the first position on Google; I don’t even promise them that I’ll get them on the first page for their search term.

Those are impossible things to promise without doing some fairly nefarious stuff that might not be considered nefarious by all corners. I’m using the term because Google, the top search engine that everyone knows about, believes it’s gaming their system, and they’ll penalize you for it and then what will you do with the SEO company that may have gotten you there but not has gotten you banned?

B. T. Barnum said “There’s a sucker born every minute.” You know what? He never said it; no one’s sure who said it, though there are some postulations, but we now know that he never said that. Were you gullible enough to believe that one? What about the lie about the Harvard graduates who supposedly wrote down their goals and how those that did it achieved great things while those who didn’t write them down failed in their careers? Sorry, that wasn’t true either.

Many people tend to believe things without trying to confirm them. It’s in our nature to trust people, even if we’re not all that trusting. We trust when we don’t know, but we always have the ability to research and find out for ourselves what’s true and what’s not. I always tell people what I’ve done as far as services I offer and what I’ll do for them. I never say they’ll be “here or there”; I always say they’ll be better than they were. To date, that’s always come true.

I don’t want to have to fool anyone into using my services, reading my blog, buying my products. Those folks will never be repeat customers, and will never refer me to anyone else. I also will never fall for anything that anyone tells me, even friends of mine.

As Mad-Eye Moody said in Harry Potter, “constant vigilance“. Never let yourself be fooled by anyone on anything. Don’t be gullible, and don’t count on the gullibility of others for your benefit. We can be better than that, and we should expect those who market to us to be better as well.

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4 comments on “What’s Your Gullibility Factor?

  • I think you’re right. There have been times where a bit of research will go a long way in saving yourself some headache with shady things people try and make you buy. Even recently I had an experience with buying something in a retail store and I thought what I was getting was a bargain. At the time of purchase I was wondering why it was so cheap to buy this product when I knew that the price of it being shipped to me from the manufacturer itself was almost the same as the price they were selling in store.

    Yet, I dismissed that feeling that something didn’t make any sense and then I later found out the product I bought was fake. So for me, seeing something that is quite cheap sometimes makes me buy it before I really look into it.

    • Good stuff Nathan. Earlier today I researched something that lots of people were sharing and found that they were all incorrect, though it sounded good at the time. We have to be vigilant when it comes to things that could affect us.

  • Like that show on Animal Planet where they said they had proof about the existence of mermaids. So many people watched that show Animal Planet made a second one with more ‘evidence’. Ratings where through the roof for that one too. These where fakumentories though yet people were convinced it was real.
    PS- I believe his name was ‘P’T Barnum not ‘B’T. You know I am just looking out for your SEO. 🙂
    Troy recently posted…#883 Do mermaids exist? I believe they do. I have ‘proof’.My Profile

    • Barnum may or may not have said all the stuff he’s been attached to Troy. lol In any case you’re right when mentioning things like the mermaid story; can you imagine keeping something like that secret for long if it was true? Still, there are so many things that are good enough to initially believe.


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