Marketing

What’s Missing In Your Videos?

4 Comments

Talking video today, and what kind of video post would it be without a video?

Here’s a reality. Most videos on YouTube have very few visits at all. The reason is simple; no one knows about your video because it’s not entertaining. It may be informational but we all know that to make a video go viral, it takes more than that.

Of course it also comes down to purpose. If you’re looking to make educational videos to highlight what it is you do so you can put them on your website, that’s one thing. But if you’re looking to advertise your business it takes something else.

Living in the Syracuse NY area, I remember back in the 80’s when this guy came on talking about buying cars from his auto dealership. It was a cheesy local video, like most of them are, but one thing stood out. He didn’t say “huge”; it came out sounding like “Youge”. And within days everyone I knew was walking around saying that word.

The guy was no dummy; he graduated from Syracuse University after all. So, every commercial he made after that had him saying that word and making sure it was emphasized. He now owns multiple car dealerships across the country, and it all started with one word that entertained people, even if by accident.

Anyway, I hope you enjoy the video and of course share it if you wish. I’m not the most entertaining guy so this is the best I can do… for now. 🙂


 

4 thoughts on “What’s Missing In Your Videos?”

  1. You just reminded me of a local car salesman of my youth… I wonder if any of your readers can fill in the blank: “See the USA, in a _____________ Chevrolet!” (And if a pudgy baby New Year doesn’t instantly flash to mind, no extra credit pointals for you!)

  2. You’re not from Ohio. And that’s all the clue I’ll give the rest of your readers. 🙂

    By the way, I’m really torn: I have an opportunity to enter a contest with a really neat prize (and no, you can’t enter it – so no worries about competition here!), but to win, I have to enter a video. I dismissed the idea out of hand, but every other blog post I ran across, yesterday, talked about making your own videos. Is the universe telling me “DO THIS!!” or should I listen to my gut – “Don’t bother with the public humiliation of attempting this one…”?

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