Posted by Mitch Mitchell on Feb 4, 2009
What would you buy? A follow up question is “what would you buy from me”?
Let’s look at the first question for a minute. As y’all know, this is my internet marketing blog, and its main purpose, after just being an outlet where I can talk about whatever I feel like talking about, is to help me make money. Most marketing experts (I often wonder about the word “experts”, but that’s for another time) say that to understand buyers, you have to first understand what makes you buy.
So, let’s take a look at my buying patterns online. What makes me buy, or sign up, for things online? First, if I can get something online for a significantly lower price, I’ll buy online. Last week I purchased three HDMI cables from an online company for a total of $10 and change plus shipping (man, I wish they had an affiliate program). When I purchased a HDMI cable at the time I bought my blu-ray DVD player, the cable cost me $31, and that was their cheap cable. I’d say that was a significant savings.
I’ll buy something online that catches my mind’s eye and makes me say “man, I’ve got to have that”. As you know, at the end of each of these messages I either have some kind of banner ad or a product of some kind posted. I’ve actually bought a few of those products here and there, stuff I couldn’t find anywhere else without killing myself looking for it, and, well, that’s just not my style.
I’ll buy something online if I can only get it online. I wear Hush Puppies as my shoe of choice. I’ve been wearing Hush Puppies since 1967, the brush suede, and they’ve always treated my feet properly. I can’t find those shoes in any local stores anymore; they’re just not around. So I purchase my shoes online.
I’ll buy some ebooks online if they look like they’ll teach me something about internet marketing in some fashion. The two I’ve talked about most here are Adsense Secrets and Secret Google Tactics. I used to average $3 a month; now I’m averaging $50 a month. Those have worked well for me. And they didn’t cost much at the time; one cost $10, the other $27.
That’s another thing. I’ll buy something that’s not cost prohibitive. By that, I’m not buying an internet marketing course online for $900; just not happening. For me to spend that kind of money, I need to be able to touch it first, see it right in front of me, kick the tires, smell the upholstery,… wait, I changed genres there. Well, you know what I mean. I have spent as much as $200 for items online, but those were things I knew something about, that I’d seen elsewhere, and knew what I was getting.
So, I’ve identified what I’ll buy and why I’ll buy certain things online. Next, I’m supposed to put myself into the mind of potential buyers from me, based on my own triggers, and then determine what will compel people to buy from me. Frankly, that doesn’t translate well from my mind, which is probably why my internet marketing efforts aren’t all that successful; it probably explains the same thing for many of you also.
What’s the biggest problem in the United States today? The economy. People need jobs, or they need ways to figure out how to make money. I wrote about the book How To Make $100 A Day a few times, and I am an affiliate for this book. I bought this book a couple of years ago, and I did latch onto a couple of the items listed. I would have thought this book would have sold at least a couple of copies here and there; who couldn’t use some ideas on how to make $100 a day, right? And, the guy who put this book together, Willie Crawford, has made more than $400,000 off this book that sells for $27; heck, maybe everyone has it already. I mean, this book hits an emotional trigger if ever there was one.
Let me ask this question; what triggers you to buy something online. Heck, for that matter, if you never buy anything online, what repels you from doing so? If you were to want to buy something from me, or any other online marketer, what do you want to see from them? How would you like marketing to be presented to you so that you might at least consider clicking on it to see what it’s all about? Banner ads? Text ads? Personal products from the creator of the website or blog you’re visiting (by the way, you DID notice mine up there at the top left, right?)? More product reviews, non-paid (since I won’t do paid reviews), or testimonials? Hey, why not share; you might discover something about yourself that will help you to make money online, if you’re so inclined.
Or maybe you want more entertainment; how’s about some live Bruce Springsteen to close this out: