Yesterday I said it was time to start talking about real marketing. You might ask “if you haven’t been doing real marketing, then just what are we talking about?” Good question; let’s get right into it.

telephone marketing
via Flickr

Real marketing is what real businesses do. It’s not just throwing up a website, optimizing it as good as you can, collecting email addresses and bombing people with sales messages, trying to get them to buy products that, for the most part, you didn’t create on your own and don’t have anything else to offer. I’m not dismissing that as a way to make money by the way, but it’s not marketing. It can lead up to marketing, but it’s not real marketing.

Real marketing is uncomfortable; there, I said it. Real marketing is picking up the phone and trying to get someone on the phone to even talk to you about the services or products you have to offer. Real marketing is writing marketing letters and sending them out to prospects, hoping that the people who receive them will open them up and even remember who you are 5 minutes later. Real marketing is going to networking events and trying to talk to people who could care less about you and what you have to offer because they’re trying to market themselves.

But that’s not all that real marketing is. Real marketing is also working the contacts you’ve met on social media platforms such as LinkedIn, which is supposed to be a business networking site after all. Real marketing is making connections with some of the people you meet on Twitter where they might have businesses that can benefit from what you have to offer, or at least might be able to make a connection for you.

These are the things that I need to start doing as much as anything I’ve done in the past. These are things I’m betting a lot of you probably need to start doing as well. To this end, last week I started working on one of the main real marketing things I absolutely hate doing, yet know I need to get it down, or at least get more comfortable with it.

That would be making phone calls. I hate the phone. I’ve hated the phone for years. I used to love the phone back in the days before we had things like robo-calling, telemarketing, and computers. Oh yeah, I remember the days when it cost people money to make phone calls so you didn’t have marketing by phone. Telemarketing; didn’t happen. Computers… nice diversion, that’s for sure. Once I had other things to do, I stopped enjoying the phone like I had before.

Also, marketing by phone can feel emasculating, like you don’t have any control at all. Even if your sales message is sound, you might not get the opportunity to use it. You may get voice mail; you might get blocked by a secretary. Or you might get someone who doesn’t want to be bothered by your sales call; who can’t identify with that?

Still, it has to be done by some of us. I know I need to work my way through it if I want to succeed. What’s success for me? It’s having the ability to buy whatever I want, when I want, where I want. It’s never having to worry about paying my bills again. I think that’s about it. I don’t want to be a millionaire; I want to be a ten-millionaire!

So, we do what it takes to get there. We all have to be willing to go that extra mile, that next step, to reach our dreams. Yes, I believe in the laws of attraction, but they don’t say to sit around doing nothing and have things come your way.

I ask you; what challenges do you have, if any, in making phone calls to hawk your wares or services? How do you hope to get beyond it, or if you’ve gotten beyond it, how did you do it?

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