Web Traffic Stinks; What Gives?
Posted by Mitch Mitchell on Apr 30, 2012
It’s the last day of April and in a way I think that’s a good thing. I’m hoping for some better things to come, and for the record, I’m talking about online things.
What an interesting month this was. There were some things I did that in the past would have been amazing in raising traffic. Instead, I seem to have taken a hit in traffic across the board except for one of my sites, and that makes no sense.
I had heard that there was indeed another Panda update from Google. I’ve been touched before so I figured that maybe it was done messing with me. Nope, seems not to be the case. This blog dropped about 25% in traffic over the last month, even though I’ve kept up the same posting schedule. Actually, it dropped the previous month as well, but only about 5% so I hadn’t thought much about it, but when I looked at Analytics again I noticed that suddenly on one day it dropped noticeably, which means I was doing pretty well until that point. Heck, I was even listed on Technorati’s top 100 business blogs in 68th place; that’s gone now.
I tried an experiment on my business blog that has always worked in the past. I wrote 18 articles in 15 days, and posted 15 straight days. Over the years, previous tests have always shown that more content equals more traffic; instead, traffic dropped about 10% during the period and continues to slowly drop. Now, this blog not being niched maybe I could see it, though I still wouldn’t like it, but my business blog is fairly strongly niched; no reason it shouldn’t have gone up.
My finance blog stayed almost the same, and my SEO blog did go up, but that one’s still fairly new. The website that made a nice recovery in my mind is my medical billing site, where traffic jumped 25% after falling some months ago, but my Adsense money hasn’t gone up any and that’s slightly disturbing. I got a notice from the Adsense folks saying I should add one more ad unit to each page, but I’m thinking that would be overkill.
Is anyone else noticing traffic fluctuations on their blogs or websites that aren’t positive? I know I’m not the only one, as I was reading a few blogs over the weekend lamenting the same thing. These things are getting out of hand in my opinion.