Posted by Mitch Mitchell on May 14, 2009
By now, many people know, or have heard, that they can track their Adsense impressions and other information under Google Analytics. I set this blog up to track Adsense, and wanted to talk about what I see, and the entire process of setting it up in the first place.
The easiest part was putting the code into the blog. I popped it into the single page php, and off I went. I decided not to check it for about a week, so it would have time to build something up.
Where you go to find the information is under the “content” selection. You’ll see it right off, under “Adsense Performance.”
There are 3 lines. The first one gives you Adsense page impressions. During the time I’ve had it, I show 490 impressions. I’m not sure if that’s good or not, and I figure I’ll have to wait until the end of June to see how it follows visits.
The second one is Adsense revenue, which tells you how much revenue you earned per day. I guess that’s an easier way than my going to the Adsense page all the time.
The third one is Adsense unit impressions, which tells me how many times the ads were viewed each day; I’m not quite sure what’s so different between it and the first one, except my number is higher at 629.
The thing I wanted to see, though, is under Adsense overview, that being which blog posts someone was on when they clicked an ad, and how much I made for each one. This blog doesn’t get a lot of Adsense clicks, which I assume most blogs of this type don’t, but it gets some. I see two clicks, one on the update to my SEO efforts, and the other, oddly enough, on the post I did on what kind of razor do people use; man, with all the stuff I’ve written, I can’t believe how popular that post continues to be.
That last one is going to be the most valuable information to me once I add this code to many of my other sites. Notice I didn’t say all the rest of my sites, right? That’s because, unfortunately, if you have more than one Analytics account, you only get to set it up for one at the present time. Now, it was never my intention to set up four Analytics accounts, but it happened when I didn’t fully understand how to set these things up, and, well, there you go. So, I can only add the code to some of my sites, not all of them, which is disconcerting, but one of those sites is my medical billing site, which is the one making me most of my money, so that will be a good deal. I only need more time to get to it.
Anyway, I guess this is me saying I like this change, and thus I recommend it to anyone else running Google Analytics and Adsense.