Posted by Mitch Mitchell on Feb 24, 2013
Back in October I talked about Google authorship for the first time. If you follow that link, you’ll see an example of what it can do for you, but for those who are new to this concept, it allows for the possibility of people actually seeing your image next to a search term if it comes up during a Google search. If someone knows you it’s even better, but if not they might visit your link just because there’s a picture next to it. It can enhance your online presence greatly… isn’t that pretty cool?
What I’m finding out is that many people aren’t sure how to do it, or haven’t done it. Goodness, I knew about it, yet I figured out yesterday that I hadn’t completed it for all of my blogs; what a moron! I’d have slapped myself if I could have gotten my hands in the right position. lol
In any case, this is a quick tutorial, and the video below, with my Hot Blog Tips Hangout buddies, will talk more about it and its importance, and you can hear me giving this same advice there if you hate reading everything.
First, you have to have a Google Plus profile; without that, none of this will work. Once you have that, or if you already have that, you come back to your blog and, if you have WordPress software as your platform, you go into your User profile. I’m betting that most of you haven’t been there since you created your blogs. You’ll see what’s below, although in a totally different color:
Notice that last category saying Google+? You copy your Google profile About page link into this space. This is what G+ will be looking for when it goes to verify that it’s you. If you have multiple writers on your blog, if you enter this for each of them and they put their profile information in it’ll show them in search results as well.
After you’ve done that, go back to your Google profile and look at your About page. It looks like this:
The email address you have here has to match the email address you have on your blog associated with that blog. If you notice, since I have 5 blogs, I have 5 email addresses. What you don’t see here is the word “verify” next to each email address, since I’ve already done that. You’d click on that word and it will send an email to that address with a link in it. You’d click on that link, then come back to your profile where you’ll see this:
That’s when you know you’re good to go. It can take anywhere from a week to 3 weeks before your image finally shows up next to your content, but the first time you see it will make you happy. And, if you didn’t go back to that other post, know that during a search your image will only come upon the first post you’re found for, even if you’re showing for all the listings. I guess even Google only wants to see us just so much.
There you go; easy peasy. If you want more, watch the video below; we’re always entertaining: