Got A Business? Have A Website?
My purpose in writing this website marketing book was to give some insight as to what it takes to help a website gain prominence online. It can be time consuming and challenging, but it can also help get you business at home and worldwide.
No matter the size of your business, you can only benefit from having a website. I've written articles about it and I have an outline that highlights major points.
With a website, you can market to the world in a more cost effective way than anything else you can imagine.
You can do commerce online, even if you don't have products to sell.
You can dole out more informative than regular print materials.
I also tell you why you may not be ready for a website, or why some aspects of having a website might not be for you. After all, an improper website could represent your business in unflattering ways; no one wants that.
Who's this book for? If you don't have a website, this book is for you. If you're not using your website effectively, this book is for you. If your website is poorly designed, this book is for you. If you paid someone to do a website for you, but had problems understanding the terminology they used, this book is for you.
I've tried to make it easy to understand. I've been concise. I haven't gotten into a lot of filler.
This isn't a college course; it tells you just what you need to know and consider, whether you have a website or not.
Here's a few testimonials to share with you:
If you're thinking about using a website to increase your online presence and you want to know how to do it right or if you currently have a website and you're wondering why you aren't getting more visitors, then Mitch's book is for you. Whether domain names, website hosting, articles, links, weblogs and ultimately internet profits--Mitch covers everything you need to know about websites for newbies and seasoned marketers alike. - Iceman Baldy, Black Marketing Media
"Using Your Website As Marketing Tool". A thorough conversation for the web novice; lots of points to consider to help you make your decision. - Kelvin P. Ringold, KPRS Marketing
Mitch has written a book that easily helps novices and business owners, who have tried to figure out what to do with their present websites, learn some basic strategies on how they can use their websites to help market their services, as well as what it takes to make a website effective. It's short, but effective. - John Robertson OAM JP, Independent Facilities Management Consultant
If you're searching for a clear and concise roadmap to decide how to build a winning Web site and market it online and offline, you'll benefit from Using Your Website as a Marketing Tool. I often speak about Web sites at business events and found this tutorial to be incredibly indepth, with samples and definitions, than comparable books in print. Words such as SEO, black hat, and keywords are explained in plain language. You'll be more than satisfied with Mitchell's tutorial, and best of all, you'll immediately be ready to create a Web site and marketing plan.
- Shirley George Frazier, Author, Marketing Strategies for the Home-Based Business,
Solo Business Marketing