Posted by Mitch Mitchell on Apr 16, 2008
I’ve written a new ebook titled Using Your Website As A Marketing Tool. Going to that page will allow you to put your name on a mailing list for the launch, which will be on Monday. Who’s the book for? Well, check out the page!
Actually, what I’m doing is known as a product launch sequence. You set up the first page, and then you try to build the interest after that. You also send out a series of letters, trying to build up momentum. If you’re lucky, you’ll be able to make some kind of offer on the back end that will help encourage sales in some fashion.
In the book “Multiple Streams of Internet Income” by Robert G. Allen, he demonstrates the process by showing how, in his first letter, he mentioned the book he was marketing and telling some things about his background. In the next letter, he changed things up by making an offer for a lucky winner to get something special from him, with a few other prizes for runner’s up. In the third letter he set up a survey where he asked the people on his mailing list some questions to keep them engaged, then reinforced it in his fourth letter.
Letter five was launch day, and of course he made a lot of money. Well, I’m not going five letters, and though I’d like to make a nice bit of change, I’m no Robert Allen at this point of my career. Still, I figure I’ll do the launch tactic, and we’ll see where it goes.
In any case, please check out the link for the book, and pass it around to anyone you think might be interested. Thanks; happy marketing.