Tuesday night I found myself on a Twitter chat that I’d never participated in before. The hashtag for the chat is #SMmanners, and basically they talk about how people interact with each other through social media.
by Ron Magnes
One of the things we talked about was how people decide who to follow and if they participate in trying to be sociable with others. It seems I was a big hit when I stated that I only follow people who show that they will talk to others every once in awhile. I also stated that if you reach out to someone here and there and they don’t respond, not only are they missing a great opportunity to make a positive impact but I tend to drop those people after a couple of attempts and move on with life. I say I guess I made an impact because that one hour session ended up giving me 20 more people who decided to follow me regularly on Twitter.
Y’all have seen me talk about the need to talk to people on Twitter because true social media isn’t a one way street. There hasn’t been one person who’s commented on this blog and said they love following people who only post links, quotations, or retweets all the time. No one pays any attention to those people after awhile because they’re not really offering them anything new. No one pays any attention to someone whose only activity on Twitter is to post sales messages.
One of the reasons we have blogs is to get our points of view out. We hope that sometimes we’ll get people to comment on what we have to say, and if we’re smart we respond to people who stop by and take the time to comment. It’s known as courtesy, but it’s also the point of social media.
Of course, there’s the influence factor of it all as well. No matter what I write on a blog, if someone stops by and reads what I have to say, whether they agree or not, I’ve affected some kind of influence on the reader. If the person comments, it means my influence was stronger enough to elicit a response. If I comment back I have gained just a bit more influence, whether I’m in agreement with the commenter or not. Of course positive influence always works best long term, but many people who recommend that you be controversial in your posts have found that affecting people negatively can sometimes boost your ratings as well.
How does all of this affect your business? You want people to get to know you. If all you do is put out, put out, and put out, and you don’t respond to people who reach out to you, you’re not going to get any business if that’s your ultimate goal. There are multiple ways to reach people, but you have to be willing to give them something back if they respond. That’s the true essence of social media.
And that’s part of what I’ll be telling a group of people next Monday night at a presentation I’m doing for a local library on the business of social media. Yup, I’m staying busy. 🙂