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Twitter Marketing; Do You Have A Plan?

Posted by on Mar 13, 2010
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I just finished reading the book below, Twitter Marketing, and found that I had some things I wanted to talk about as it concerns using Twitter as a marketing tool as opposed to just a conversation piece. This isn’t a book review as much as it is a look at the ethics and possibilities of using Twitter to market oneself and their business.

The book pointed out some very interesting things, some I knew, some I didn’t. One, it seems that the majority of people using Twitter are between 35 and 44. that’s somewhat surprising because I’d have thought more young people would be using the technology because my mindset has always been that it’s younger people who are drawn to it. What I hadn’t taken into account is that this is the age group that was really the first group that grew up with the technology as close to the technology of today. In my very early 20′s, we had Space Invaders and Asteroids, which were relatively simple (I was my college’s Asteroids champ in 1980), and only 5 years later there was this more interactive game of the guy who dressed like a knight and had his adventures (Dragon’s Lair), and my mind couldn’t deal with it, yet the younger kids took to it like walking.

The second thing I knew was that, overall, less than 10% of everyone who signs up for Twitter could be considered an active user. What I didn’t know was that around 37% of those who are considered active users are actually bot accounts, which means that no actual person is ever tweeting a single thing. I’ve always wondered about that one, and now we have a figure.

The third thing I knew, but didn’t have any figures for, was just how fast bad customer service might bring you down, and some of the lingering effects. The writer, Hollis Thomases, pointed out the big Motrin fiasco, which I’d heard about but never knew what it was, and a potential Crocs episode that was nipped in the bud, but had the CEO so rattled by this weird attempt at extortion that he went to his blog, then to Twitter, to state his case before this woman, who apparently ended up with great fear that something bad could happen to her, followed through on a threat that was unwarranted.

All that said, it brings back these interesting questions about marketing on Twitter; is it ethical, and just how does one decide to do it.

On the first one, I believe it is ethical to market on Twitter, as long as it’s done properly. I don’t know a single person who enjoys immediately receiving an automated private message about buying something or signing up for something once you’ve decided to follow someone. Even the messages offering me something for free irk me because I don’t trust them. I immediately stop following those people, figuring I haven’t invested anything in them, and they really haven’t invested anything in getting to know me first.

But what about other marketing? If I have all my blog posts immediately go to Twitter, that’s marketing, and I believe it’s ethical, but is it? I think so because I’m really advertising my opinions and rarely advertising a product. I’m looking for readers for my blog; if money ends up coming in some fashion later on, I won’t be depressed by that.

The how of this question is a different matter. The only other marketing I ever do, which is rare, is when I announce my office hours. It’s rare that I do it because I’ve only ever had one person take me up on it, which tells me it’s probably a major waste of time, but I still pop it out there from time to time.

But other marketing? Truthfully, even though I see how some people do it, I can’t figure out if it really works for them or not. Yeah, they might get clicks, but are they irritating people? For instance, if you see a headline that looks intriguing enough to click the link, and you’re taken to one of those pages where you have to put in your name and email address to get any information about it, how do you feel? Or if the topic looks like you’re going to get information, and instead it takes you to a product; how do you feel?

I guess overall I don’t have a problem with marketing if two things occur. One, I know it’s a marketing message instead of a set up. Two, if that’s not the only thing a person’s doing with Twitter. Because when all is said and done, at least in my mind, they call it “social media” for a reason. It might not be everyone’s primary motivation, but they should at least try. Am I wrong?

By the way, not a bad book; check it out.

Twitter Marketing

Twitter Marketing

Price – $18.25


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13 Comments »

Hi Mitch I have some question on it. Well if I am not selling anything on my blog then should I promote my blog through twitter?

I want to monetize my blog by selling text link, banner ads and adsense. So I better prefer search engine traffic for my blog rather than other social media traffic.
.-= chandan´s last blog ..New programs at google home affiliate network-March 9, 2010 =-.

Mitch Reply:

Here’s the thing Chandan. Twitter is immediate; if you have people following you, and they at least kind of like you, alerting them to a new blog post while they’re actively on Twitter is a good thing because it prompts them to come over immediately. Also, if they like it they will retweet it, which is free publicity for you. Anything else is pretty much by chance, and it’s long term.

Here’s the way I look at it. If you were selling products, do you want to sell them today or three months from now? Of course you want both, but you can only have both if you promote stuff up front as well.

March 14th, 2010 | 4:04 AM

I have no problem with people using Twitter to promote things. In fact, I’ve found some pretty interesting things from Twitter friends. Like you, it depends on the method.

I knew that most of us Tweeting were a bit older. I have four kids, all grown now and all into the computer in many ways. None of them knew what Twitter was until I introduced them to it. All still think it’s very boring lol
.-= Brian D. Hawkins´s last blog ..Do Banner Advertisements Work On Blogs? =-.

Mitch Reply:

Isn’t that something? Someone else commented her awhile back and said the kids love texting by phone rather than hanging on a computer to talk via Twitter; I guess they need to be mobile.

March 14th, 2010 | 9:09 PM

I think the main reason to use social media channels if you’re looking to make money blogging is that social media is a great way to grow your readership, find more people who are interested in your niche and ultimately the more eyes on your blog the higher the chances of earning revenue off your advertisements.

There is also the fact that promoting your content, or even yourself through social media channels is a great way to also grow legitimacy in the blogosphere – again keeping the eyes on your blog.

Best,
Marie P.
http://www.affinityclick.com

Mitch Reply:

I agree Marie; that and people recognize that you know some up-to-date tactics you could use for other purposes.

March 16th, 2010 | 9:44 AM
hts:

To generate more followers on twitter, you must have fresh content such as helpful tips, and tweets videos and some other items of interest to your followers. By having updated posts, you will get more people willing to take a look at your tweets. If you don’t update and have fresh content, you have the risk of getting unfollowed. 

Mitch Reply:

In essence, one has to have a diversity of things to keep Twitter folks interested.

March 17th, 2010 | 1:51 PM
John Dilbeck:

Good afternoon, Mitch.

I think Twitter, like blogs, should be used for however you want to use it.

If you want to do 100% marketing, or 100% socializing, or a mixture of both, then go for it.

I do both.

Some days I want to talk to friends and other days I want to sell stuff.

Anyone who follows me on Twitter learns this in fairly short order and they get to vote by following or unfollowing me, whichever they prefer.

By the same token, I follow and unfollow others based on how interesting I am in what they’re saying.

I read lots of blogs, Squidoo pages, and articles that I see on Twitter — when I’m in the mood to do it.

I automatically tweet my new blog posts and sometimes tweet about things that other people have written that I found to be interesting.

I read Twitter when I’m in the mood and ignore it when I’m not.

So, what someone else does with their Twitter account never really bothers me, but I do immediately unfollow anyone who sends me a direct message that isn’t a personal message.

All the best,

JD

March 17th, 2010 | 2:31 PM
hummingbird twitter:

Learning how to get more followers on twitter is relatively easy. By delivering updated messages every day, you have the power to attract a loyal following.

Mitch Reply:

You’re right about the loyal following, Deb, and the updated and live, in my opinion, will deliver better.

March 25th, 2010 | 2:44 PM

When I mention Twitter, my kids look at me like I’m nuts.

I grew up with Atari- man would the kids today think that’s boring. It was hot stuff for us!

Mitch Reply:

Oh yeah, I had Atari, and I don’t know if you’re old enough to remember there was something before that, and I had that as well, the only kid where I lived who had it.

August 24th, 2010 | 7:13 PM