Comments on: Trying To Understand Squeeze Pages; Trial One

By: Mitch

Mitch — Tue, 14 Sep 2010 15:14:26 +0000

I have to say this wasn’t one of my best written posts because I mixed up terminology. But the comments should have helped pull it all together.

By: PDre

PDre — Tue, 14 Sep 2010 08:03:44 +0000

This is the first time I’ve heard of squeeze pages, and quite frankly I still don’t understand it even after reading your blog lol

By: Mitch

Mitch — Wed, 16 Dec 2009 04:44:51 +0000

Well, except for maybe the image. lol But yes, those are the prices. Remember, I ordered 300 books, as opposed to getting one book at a time like one would do at Publish America. I also have my own ISBN numbers, which means I can put my name on my books as a publisher. Matter of fact, I have 10 numbers, so I can actually be considered as a publisher for other folks if I so chose.

By: Ned Carey

Ned Carey — Wed, 16 Dec 2009 01:11:58 +0000

Wow, that is a BIG swing in price for color. I wouldn’t have guessed as much.

>But at 100 every 5 years, . . .

Heck with all these tips for your sales page, you should sell them in 5 days.

Good luck with your books!
.-= Ned Carey´s last blog ..Help Me Pick a Charity? =-.

By: Mitch

Mitch — Tue, 15 Dec 2009 22:58:11 +0000

Ned, it’s not going to happen. I published it myself. I spent over $1,300 for 300 books, with the main intention to take them with me on speaking engagements. When it’s coming out of your pocket, you have to control expenses. For me to have even one color would have added another $1,000 to it; not made of money. As it was, making the ink blue instead of black cost me $300, and if I’d put an image inside the book, which I also thought about, would have cost me an extra $500. I still have around 200 books, which means I’ve made my money back over the 5 years, but it’s not earned enough for me to scrap what I have now to make more.

The next one yet; heck, if I get to a point where I actually finish selling the rest of these, I might be hot enough to make more. But at 100 every 5 years, I’m not thinking it’s gonna happen.

By: Ned Carey

Ned Carey — Tue, 15 Dec 2009 22:52:18 +0000

Mitch,

Regarding the book cover. Yes I see it here but not on the sales pages. The cover would be one way to break up the “one big block of text.”

Perhaps I should have added it is worth the time or expense to create a good cover. Publishers spend quite a bit of time picking a title and designing the cover for top sales.

Look how much more interesting the “20 ways to make $100 per day online” cover looks that your book. In fact as I scrolled up to find your book I missed it twice because the plain white cover just blended in. That happened despite that I knew it was there.

Now if you already have 1,000 copies in the garage, changing the cover is not so easy. But it is something to think about on the next one.
.-= Ned Carey´s last blog ..Help Me Pick a Charity? =-.

By: Mitch

Mitch — Tue, 15 Dec 2009 06:55:21 +0000

Great stuff, Ned, except for the picture of the book. As I’ve said to everyone else, if you look to the left you see an actual picture of my book. So, for it to show in any advertisement, I’d have to make the background a totally different color. It’s not an ebook; at least it wasn’t originally. Thanks for everything else, though.

By: Ned Carey

Ned Carey — Tue, 15 Dec 2009 05:55:31 +0000

Mike CJ said:
>I also hate those traditional long form sales pages

Yes lots if not most people don’t like them – but they work. Remember Howard Cosell was rated both the most loved and most hated sportscaster IN THE SAME POLL. The point is while you can turn off a lot of people with that type of sales letter you may sell more too.

I like the second one better but what I like (Or Sire, Dennis, Mike CJ, Heather etc) doesn’t matter. As Charles said check your analytics. Marketing is about testing.

My sugestions;
1) Add a headline and test different version of that headline.
2) Add a PS. This is something that has been proven to be one of the most highly read parts of a letter.
3) Add sub headlines with the features or benefits you want to emphasize. There should be a “alternate path” to reading the letter. A reader may not want to read an entire long sales letter. By breaking it up with sub heads the reader can scan down the letter until he or she sees something they find interesting.
4) possibly add bullet points of features or benefits.
5) Break it up. As John Dilbeck said, it’s just one big block of text. You can add pictures but all text is OK if it is formatted well. Sub heads would help or add a big bold heading for the testimonial area, and/or make the testimonial are narrower.
6) I like the idea of a photo of the cover. Even if you are marketing an e-book you should have a cover and show it.
7) Then test the results – see which changes improve sales. Idealy you would test two versions side by side.
.-= Ned Carey´s last blog ..Help Me Pick a Charity? =-.

By: Mitch

Mitch — Mon, 14 Dec 2009 07:36:53 +0000

No, I didn’t do that Charles, mainly because when I created the original page, Analytics wasn’t around. What I do know is that, through the first half of the year, my 2nd page was the 21st most read page on my business site, and people stayed an average of a minute and 19 seconds on it, so they at least read it. But even so, it got just over a visit every couple of days; not great by any means, considering my site gets an average of 27 visits a day overall.

By: Charles|Las Vegas Homes

Charles|Las Vegas Homes — Mon, 14 Dec 2009 07:31:23 +0000

Mitch have you looked at your analytics to see what pages work better. That’s mostly what I do when I’m undecided about a page. I’ll make another version of the same thing and see which one does better when a visitor looks at it.
.-= Charles|Las Vegas Homes´s last blog ..First Time Home Buyer Tax Credit Extended =-.