Posted by Mitch Mitchell on Dec 11, 2009
I keep reading about this concept of squeeze pages, and I’ll admit that I don’t quite have the concept down.
Yes, I know what a squeeze page is. Basically, it’s the main sales page which you hope to drive people to so that you can potentially sell your products.
Where my issue comes in is that I’m never quite sure what the look is supposed to be. I’m one of those people who really doesn’t like those long sales pages that have all the pictures and keep pumping the product over and over. I keep thinking that people aren’t really crazy about that type of thing.
However, I think I might also be incorrect on that front. I just don’t know. So, I want to look at this in stages, and I’d like to ask y’all to help me out, which, in a weird way, helps you out as well. I’d like you to comment, in general terms without hurting my feelings (yup, don’t make me come there), on two pages. Yes, it’s a product I’m marketing right now, which I actually have over there to the left, which is my very first book Embrace The Lead. I’m not asking you to buy it, unless you have a compelling reason to do so once you look at both pages.
The words are the same on each page. What’s different is the look of the page. On the one page, which I actually link to right now, it looks just like ever other page of my business site. I did that because I thought it was the more professional thing to do. On the other, it’s the first sales page I ever created, and it was based on what I’d seen many other sales sites do.
To be truthful, I’ve probably made the same number of sales from each advertisement, which isn’t a high number. So, it may not be the squeeze page or sales page at all. But it’s a good test, if y’all cooperate and take a look, and maybe we can learn this thing together.
Here’s the sales page I use now.
Here’s the original sales page.
Which one works better, and why? Thanks for playing; it should be interesting.