To End Or Reduce Blogging – The Conversation
Posted by Mitch Mitchell on Jan 7, 2013
Just to get this out of the way, if you care about this blog don’t worry, this post isn’t about I’m Just Sharing. However, it was a point of consideration when I was initially giving this particular topic some thought.
Lately I’ve been asking the question as to whether I’m doing too much blogging. I love blogging, so much so that I’ve spread it across 5 blogs. Each blog has its own purpose, which is a good thing because if all the blogs were on the same topic there would be too much redundancy.
Two of my blogs are for business. One of those I’ve been writing for 7 years now, Mitch’s Blog, and most of the articles there are on leadership. The other blog, SEOX Blog (gone as of 9/2014), is my social media/SEO blog, and I started it in August 2011.
The purpose of each of those blogs was to highlight expertise of a sort so I could generate business. Another purpose of course was in its SEO properties; the most new content one has on a site, the more search engines stop by and thus your sites will rank higher. That part is proven, so no debate there.
The question I’ve asked is if the effort I’ve given those blogs equates to how much business I get, or even traffic. Truth be told, not even close. I’ve never generated any business on SEOX Blog, and almost no comments. I’ve generated very little business on Mitch’s Blog when you consider that it’s 7 years old; a couple of speaking engagements, a podcast, and requests for reprints and for me to write guest articles elsewhere, non-paid of course. I don’t think I’ve ever even made a book sale, or a sale of any of my other products, from that site, and that’s a shame. No sales from either site; ugh.
At the same time, I have other sites, and one of them actually generates the bulk of my online money. That’s my medical billing site Medical Billing Answers. In December it generated $199.25, moving up, as I’ve started adding a little bit of new content to it. Frankly, one should spend more time on what makes money, don’t you think?
I’ve written often that the worst thing in the world is having a blog where you’ve stopped writing and it just sits there with nothing to show for it. Suddenly here I was, thinking about ending a blog or two, and that’s counter to everything I’ve ever thought. At the same time I think I’ve proven that I can still write tons of content, as I’ve already written tons of content. What to do, what to do…
Thus, I share the video below with you. It was my weekly Google Live Hangout with Brian D. Hawkins of Hot Blog Tips and Sheryl Loch of Fuzzy Wuzzy Anipals, and the topic of the video is “Should I Stop Blogging Or Slow Down?” They shared thoughts with me as I brought up the issue then got their positions on it, since both have had blogs and websites that they’ve either let sunset or killed.
Watch the video, and then give your opinion either on the video on YouTube or right here. As I said, no decision I make will impact this blog at all because I love this one, but others… well, we’ll see.