Posted by Mitch Mitchell on Sep 25, 2012
Those of you who have read this blog for awhile know that one of the few games I play online is this game and page called Empire Avenue. It’s kind of a social media stock market game where you trade on each other rather than specific companies or products.
One of its features is that you can leave what’s called “shout outs” to people to either thank them for buying your shares or respond to those who write you. As my stock price has gone up I’ve been getting a lot of responses, and I’ve been responding to a lot of people who have purchased my shares. I’m not as good at thanking people who buy my shares unfortunately, and I thought that maybe I needed to work on that.
I “thought” about it, that is. I was dismayed about a month ago when I learned that almost all of the messages I get are automated. I didn’t even know one could do that but it seems that I’m not really as popular or as well liked as I’d thought after all.
I probably should have noticed it earlier because it was the same response every single time, and I knew that, based on doing it once, the page will reject a message that it considers a duplicate if you’re writing it. So, it seems automation can get people around that.
It also explains why no one ever responded when I sent them a message back. I mean, if everything’s automated, why would they even have to consider responding back to anyone right?
About a month ago I talked about over automation and gave reasons why I don’t and won’t do it. On my Twitter profile I have a message that says if you add me and I follow you and then you auto-DM me I’ll unfollow you immediately, and I stick with that. These days almost everyone new I connect with on Twitter has connected with me first, and I’ve learned that many people are connecting with me via automation, looking for keywords in messages I post and therefore bypassing my profile entirely. It also probably explains why so many that connect with me disconnect with me, usually within a week. Hey, that’s their prerogative.
Here’s my point. Social media is called that because it’s supposed to be social. Over-automation basically makes social impersonal. Sure, there are lots of folks saying that we love getting greetings or thank you messages because they make us feel special. Think about it; how special do you feel when you get an automated email thanking you for leaving a comment on a blog without a response back to your comment with it? As a matter of fact, outside of getting confirmation that you either signed up for or left something, how often do you enjoy getting something automated anywhere?
Does someone actually like you if it’s not them telling you so? Do you care?