The Secret Is There’s No Secrets
Posted by Mitch Mitchell on Sep 20, 2009
Back in March, I wrote kind of a rant post on people who keep writing these posts about driving massive traffic to one’s blog. In it, I griped that these people keep writing the same thing, almost to the point where I wondered if people are just copying what someone else says without putting any real thought into it.
Six months later, I’m still seeing the same kind of thing, only these days people are couching it within the phrase “The Secrets To…” or something like that.
I read a couple earlier today, knowing what I was going to see and was still irked by it. One talked about how to get more visitors to your blog. The other was about how to get free advertising to one’s blog. Both are the same exact things I’ve seen before; nothing new, and not even written all that originally. Like I said, it’s as if people are just copying it from someone else’s site.
Now, I’ll be a little bit fair. Maybe, to someone, this is all new information. It’s just hard to believe, after I’ve been doing this for so many years, that this is new stuff for all that many people, especially the people who are writing it. And, to be fair again, I guess the other problem is that there’s not really much new that anyone can really offer on most of these subjects.
I mean, really, what’s new that someone can come along with to help drive traffic to their blogs anyway? The only things I really haven’t seen much of is sending email to everyone in your email address book asking them to visit your blog, leave a comment, and invite others to stop by. That’s something I’ve done, but only when I feel I’ve written a post that deserves a bit of attention. I’ve never asked anyone to Digg or Delicious or anything else to my posts other than sharing them. I do have that little thing above the comments box where people can do it if they so choose, and I do appreciate it when it happens (though I’m not on Digg or Stumble Upon, so I always wonder how I get traffic from those two places).
The other thing is to try to do offline marketing to see if you can drive people to your blog. I’ve seen postcards sent out to get people to visit websites, but never a blog. I’m thinking the costs of doing it would be prohibitive; after all, those costs are prohibitive when you’re using that kind of marketing for other reasons to begin with.
So, like the myth of “You Can Make 100,000 A Day If You Buy This Program,” the myth of “The Secret Of” is just that; a myth. Now, this isn’t to be confused with something I talk about all the time, that being the movie The Secret, something I’ve mentioned often but never really written about; I’m going to have to get that done soon, probably on my other blog, as it talks about the Laws of Attraction, and I need to have it bringing more people to me than sending people elsewhere.
So, we’re agreed? No more belief in “secrets of” other than what I’ve put below?