Last year on December 31st I put out an article titled The Last Post Of 2011 Is About… and in that post I talked about comments and commenters and thanked them in general for commenting on this blog over the first four years. This time around I decided to figure out what the biggest topic of the year was that I wrote about, and it’s not going to be on blogging itself because, well, that’s what I already know I talk about most of the time. After some introspection and research it looks like the biggest thing to talk about is…

Flickr Meet #3 - Nottingham
Craig Marston via Compfight

Marketing and promoting on social media. I tied a lot of it in with blogging, but overall it was mainly about social media. Why was this such a big deal?

Because social media isn’t going away, never. There were some naysayers earlier in the year saying that social media was going to fail and that people should think more about traditional ways of marketing, to which I wrote this post saying that waiting for social media to fail was a stupid move. It might not look exactly like it does right now but it’s not going anywhere folks. We need to get comfortable talking about it and interacting with it.

At the same time, things are already changing. Facebook is getting in the way of what those who have liked our business pages are seeing, which led to a business comparison between Facebook and Google Plus. There’s no doubt that both of these are players, though for different reasons, and even LinkedIn will be an important piece of social media marketing with all the changes they’re started to make.

The reality is that many of the ideas that were very good just 2 years ago don’t seem to work as well now. There’s so much competition, so many options, and so little time. We also have less patience that we used to, and I’ll own up to that one. I work on 5 blogs and the top social media sites, and I also have a couple lesser known sites that I’m on, testing to see if they’ll give me anything to work with here and there and then talking about it, as I did with Social Buzz Club, which turned out to be a failure for me.

Just like most of you, I need to concentrate more on what will work for me as I move into 2013. This year was a better year for me than the last two, but not close to what I want or where I thought I’d be, both online and offline. After all, I have a dream to reach by September, and so far things are moving way too slowly in getting there.

Social media was the big conversation in 2012, and I think it will continue to be a big deal as we move into 2013. What do you think about it all? And are you ready to have a happy new year, regardless?
 

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