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	<title>Comments on: The Art Of Hype</title>
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	<link>http://www.imjustsharing.com/the-art-of-hype/</link>
	<description>Anything Blogging, Online Marketing, and Other Stuff</description>
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		<title>By: Trade Show Guru</title>
		<link>http://www.imjustsharing.com/the-art-of-hype/comment-page-1/#comment-4056</link>
		<dc:creator>Trade Show Guru</dc:creator>
		<pubDate>Tue, 03 Feb 2009 23:20:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.imjustsharing.com/?p=1080#comment-4056</guid>
		<description>hey Mitch,
The comments on this post are as interesting as the post itself.
To thrown in my own answer on successful marketing hype, I&#039;d say is is a magical and usually temporary thing.
But what I really wanted to say is, wow, what a game! I like when the SuperBowl isn&#039;t a blow-out. And it probably didn&#039;t hurt that I put $23 into a pool and got $40 out. My only gambling for the past year (unlike some poker players i know :) ).
 ~ Steve, aka the &quot;lucky&quot; trade show guru
PS. Thanks for the history on the first SuperBowl games. I had no idea.

&lt;abbr&gt;&lt;em&gt;Trade Show Guru´s last blog post..&lt;a href=&quot;http://www.trade-show-guru.com/2009/02/trade-show-zombies/&quot;&gt;Trade Show Zombies&lt;/a&gt;&lt;/abbr&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p><span class='eg-image' style='float:left; margin-right:10px; display:block; width:40px' ><a rel='external' href='http://www.trade-show-guru.com'><img alt='' src='http://www.gravatar.com/avatar/945c7fb9e9a939291a46642131f01c23?s=40&amp;d=http%3A%2F%2Fuse.perl.org%2Fimages%2Fpix.gif%3Fs%3D40&amp;r=PG' class='avatar avatar-40 photo' height='40' width='40' /></a></span>hey Mitch,<br />
The comments on this post are as interesting as the post itself.<br />
To thrown in my own answer on successful marketing hype, I&#8217;d say is is a magical and usually temporary thing.<br />
But what I really wanted to say is, wow, what a game! I like when the SuperBowl isn&#8217;t a blow-out. And it probably didn&#8217;t hurt that I put $23 into a pool and got $40 out. My only gambling for the past year (unlike some poker players i know <img src='http://www.imjustsharing.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  ).<br />
 ~ Steve, aka the &#8220;lucky&#8221; trade show guru<br />
PS. Thanks for the history on the first SuperBowl games. I had no idea.</p>
<p><abbr><em>Trade Show Guru´s last blog post..<a href="http://www.trade-show-guru.com/2009/02/trade-show-zombies/">Trade Show Zombies</a></em></abbr></p>
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		<title>By: Mitch</title>
		<link>http://www.imjustsharing.com/the-art-of-hype/comment-page-1/#comment-4037</link>
		<dc:creator>Mitch</dc:creator>
		<pubDate>Mon, 02 Feb 2009 22:33:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.imjustsharing.com/?p=1080#comment-4037</guid>
		<description>Dennis,

Of course I made a lot of assumptions and generalizations; it&#039;s not like I could do a full investigation of you and find out what kind of money you&#039;re making after all.  Well, I actually could, but I don&#039;t want to pay the money to do it.  lol

As far as the post, I made no generalizations at all; I merely ask questions based on observations.  We both know that 99.7% of all the folks marketing themselves on the internet aren&#039;t making enough money to live on.  Out of the rest, and this part is definitely a generalization, I&#039;d bet that .25% of them are making more money than I make in my consulting business on a yearly basis.  Those that make big dollars have figured out the art of hype in some fashion.  Those that don&#039;t have big dollars but are at least making living money have probably figured out the art of the list, or the niche, or something like that.  

So, it is a numbers game; the idea is to figure out which numbers, where, and what to do with them.  Now, if you&#039;re the affiliate and internet marketing guru of the group, then maybe you&#039;re the guy to respond to all the questions asked in that article that I&#039;ve added a link to above.  Or, if you want to keep it all to yourself, that&#039;s fine also.  Honesty, I don&#039;t know.  I, and everyone else, only knows what you deem to tell us.  But I have read every article you&#039;ve written on DWSM, including those articles you wrote before I met you; that&#039;s the best I could ever do.  I think I&#039;ve probably told way more about myself on this blog, but there are still things I have kept to myself.  But when it comes to making money online,... been an open book.  

And, right now, I still have to write that article for the month.</description>
		<content:encoded><![CDATA[<p><span class='eg-image' style='float:left; margin-right:10px; display:block; width:40px' ><img alt='' src='http://www.gravatar.com/avatar/f2ff4f94ec27c4647b7000767ce55d6b?s=40&amp;d=http%3A%2F%2Fuse.perl.org%2Fimages%2Fpix.gif%3Fs%3D40&amp;r=PG' class='avatar avatar-40 photo' height='40' width='40' /></span>Dennis,</p>
<p>Of course I made a lot of assumptions and generalizations; it&#8217;s not like I could do a full investigation of you and find out what kind of money you&#8217;re making after all.  Well, I actually could, but I don&#8217;t want to pay the money to do it.  lol</p>
<p>As far as the post, I made no generalizations at all; I merely ask questions based on observations.  We both know that 99.7% of all the folks marketing themselves on the internet aren&#8217;t making enough money to live on.  Out of the rest, and this part is definitely a generalization, I&#8217;d bet that .25% of them are making more money than I make in my consulting business on a yearly basis.  Those that make big dollars have figured out the art of hype in some fashion.  Those that don&#8217;t have big dollars but are at least making living money have probably figured out the art of the list, or the niche, or something like that.  </p>
<p>So, it is a numbers game; the idea is to figure out which numbers, where, and what to do with them.  Now, if you&#8217;re the affiliate and internet marketing guru of the group, then maybe you&#8217;re the guy to respond to all the questions asked in that article that I&#8217;ve added a link to above.  Or, if you want to keep it all to yourself, that&#8217;s fine also.  Honesty, I don&#8217;t know.  I, and everyone else, only knows what you deem to tell us.  But I have read every article you&#8217;ve written on DWSM, including those articles you wrote before I met you; that&#8217;s the best I could ever do.  I think I&#8217;ve probably told way more about myself on this blog, but there are still things I have kept to myself.  But when it comes to making money online,&#8230; been an open book.  </p>
<p>And, right now, I still have to write that article for the month.</p>
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		<title>By: Dennis Edell</title>
		<link>http://www.imjustsharing.com/the-art-of-hype/comment-page-1/#comment-4036</link>
		<dc:creator>Dennis Edell</dc:creator>
		<pubDate>Mon, 02 Feb 2009 21:20:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.imjustsharing.com/?p=1080#comment-4036</guid>
		<description>&lt;em&gt;One would think&lt;/em&gt; &lt;em&gt;but it probably doesn’t&lt;/em&gt;

Although I agree with some to a point, I think you&#039;re making a lot of generalizations and assumptions here and in the post itself.

&lt;strong&gt;DSWM&lt;/strong&gt; - online for a smidge over 1 year. Actually promoted for maybe half that...sitting at 1000ish visitors per week and 200+ subscribers (almost half via email) is right up there.

As for earnings, no one really knows but me and I&#039;m good with that lol. Truth be told though, although there was some, it wasn&#039;t even on my to-do list for &#039;08.....it is for &#039;09.

&lt;strong&gt;The &#039;net as a whole&lt;/strong&gt; - Well yes, many will have to work to the 40,000 or so level. It&#039;s all a numbers game my man.

Numbers + Quality...whether its content, links, or whatever + time (with a little luck thrown in).

Munch on this for a minute lol - My very first website...I had ABSOLUTELY NO IDEA what I was doing...e-Commerce, so very little actual content.....scored a PR 3 on the first Google dance it went through. How many incoming links? ONE. Quality linkage dude. LOL

Oh and before I forget - yes, today&#039;s gurus are yesterdays spammer/fake-it-till-make it kingpins...with literally 1 or 2 exceptions.

&lt;abbr&gt;&lt;em&gt;Dennis Edell´s last blog post..&lt;a href=&quot;http://www.directsaleswebmarketing.com/google-alerts-help/&quot;&gt;Do You Use Google Alerts?&lt;/a&gt;&lt;/abbr&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p><span class='eg-image' style='float:left; margin-right:10px; display:block; width:40px' ><a rel='external' href='http://www.directsaleswebmarketing.com/'><img alt='' src='http://www.gravatar.com/avatar/a68d687845bbcf9149d2b34cca99e9c0?s=40&amp;d=http%3A%2F%2Fuse.perl.org%2Fimages%2Fpix.gif%3Fs%3D40&amp;r=PG' class='avatar avatar-40 photo' height='40' width='40' /></a></span><em>One would think</em> <em>but it probably doesn’t</em></p>
<p>Although I agree with some to a point, I think you&#8217;re making a lot of generalizations and assumptions here and in the post itself.</p>
<p><strong>DSWM</strong> &#8211; online for a smidge over 1 year. Actually promoted for maybe half that&#8230;sitting at 1000ish visitors per week and 200+ subscribers (almost half via email) is right up there.</p>
<p>As for earnings, no one really knows but me and I&#8217;m good with that lol. Truth be told though, although there was some, it wasn&#8217;t even on my to-do list for &#8216;08&#8230;..it is for &#8216;09.</p>
<p><strong>The &#8216;net as a whole</strong> &#8211; Well yes, many will have to work to the 40,000 or so level. It&#8217;s all a numbers game my man.</p>
<p>Numbers + Quality&#8230;whether its content, links, or whatever + time (with a little luck thrown in).</p>
<p>Munch on this for a minute lol &#8211; My very first website&#8230;I had ABSOLUTELY NO IDEA what I was doing&#8230;e-Commerce, so very little actual content&#8230;..scored a PR 3 on the first Google dance it went through. How many incoming links? ONE. Quality linkage dude. LOL</p>
<p>Oh and before I forget &#8211; yes, today&#8217;s gurus are yesterdays spammer/fake-it-till-make it kingpins&#8230;with literally 1 or 2 exceptions.</p>
<p><abbr><em>Dennis Edell´s last blog post..<a href="http://www.directsaleswebmarketing.com/google-alerts-help/">Do You Use Google Alerts?</a></em></abbr></p>
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		<title>By: Mitch</title>
		<link>http://www.imjustsharing.com/the-art-of-hype/comment-page-1/#comment-4033</link>
		<dc:creator>Mitch</dc:creator>
		<pubDate>Mon, 02 Feb 2009 19:55:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.imjustsharing.com/?p=1080#comment-4033</guid>
		<description>Hey Dennis,

It was way more of a compliment, but also a good example.  You&#039;ve done a lot of work in getting your name out there, and you&#039;re linked to tons of pages.  One would think it would translate into your having more visitors or more subscribers and the like, as well as more money in some fashion, but it probably doesn&#039;t, in terms of equity balance.  I mean, do we have to work on getting to the level of at least 40,000 connections like Lynn Terry just to make any kind of &quot;real&quot; money, or what?  And, just how did these supposed gurus really get the hype they have; was it only by spamming the heck out of us and irritating us to death, or was it a concerted effort through JV and other processes that did it?

Lots to think about; that&#039;s why I wrote about it.</description>
		<content:encoded><![CDATA[<p><span class='eg-image' style='float:left; margin-right:10px; display:block; width:40px' ><img alt='' src='http://www.gravatar.com/avatar/f2ff4f94ec27c4647b7000767ce55d6b?s=40&amp;d=http%3A%2F%2Fuse.perl.org%2Fimages%2Fpix.gif%3Fs%3D40&amp;r=PG' class='avatar avatar-40 photo' height='40' width='40' /></span>Hey Dennis,</p>
<p>It was way more of a compliment, but also a good example.  You&#8217;ve done a lot of work in getting your name out there, and you&#8217;re linked to tons of pages.  One would think it would translate into your having more visitors or more subscribers and the like, as well as more money in some fashion, but it probably doesn&#8217;t, in terms of equity balance.  I mean, do we have to work on getting to the level of at least 40,000 connections like Lynn Terry just to make any kind of &#8220;real&#8221; money, or what?  And, just how did these supposed gurus really get the hype they have; was it only by spamming the heck out of us and irritating us to death, or was it a concerted effort through JV and other processes that did it?</p>
<p>Lots to think about; that&#8217;s why I wrote about it.</p>
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		<title>By: Mitch</title>
		<link>http://www.imjustsharing.com/the-art-of-hype/comment-page-1/#comment-4032</link>
		<dc:creator>Mitch</dc:creator>
		<pubDate>Mon, 02 Feb 2009 19:50:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.imjustsharing.com/?p=1080#comment-4032</guid>
		<description>I can see it like that myself, Matt.  For instance, I like your site, and you&#039;re talking to some fairly big people in the music industry.  You have a lot of content, your site is on topics relevant to today&#039;s music, and it&#039;s ever changing.  Then why is it not getting as much buzz as it should, in comparison with a site like Perez Hilton, who I think is more irritating than anything else, yet his site has made him a millionaire and a player in the world?  That&#039;s the eternal question in the long run.</description>
		<content:encoded><![CDATA[<p><span class='eg-image' style='float:left; margin-right:10px; display:block; width:40px' ><img alt='' src='http://www.gravatar.com/avatar/f2ff4f94ec27c4647b7000767ce55d6b?s=40&amp;d=http%3A%2F%2Fuse.perl.org%2Fimages%2Fpix.gif%3Fs%3D40&amp;r=PG' class='avatar avatar-40 photo' height='40' width='40' /></span>I can see it like that myself, Matt.  For instance, I like your site, and you&#8217;re talking to some fairly big people in the music industry.  You have a lot of content, your site is on topics relevant to today&#8217;s music, and it&#8217;s ever changing.  Then why is it not getting as much buzz as it should, in comparison with a site like Perez Hilton, who I think is more irritating than anything else, yet his site has made him a millionaire and a player in the world?  That&#8217;s the eternal question in the long run.</p>
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		<title>By: Mitch</title>
		<link>http://www.imjustsharing.com/the-art-of-hype/comment-page-1/#comment-4031</link>
		<dc:creator>Mitch</dc:creator>
		<pubDate>Mon, 02 Feb 2009 19:47:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.imjustsharing.com/?p=1080#comment-4031</guid>
		<description>Hi Jen; at least you said &quot;almost don&#039;t agree&quot;.  I fully understand your point, but I think Matt kind of got to my point before I did.  That being that, for long term results, promotion is definitely the way to go and to keep being relevant.  But there&#039;s just no exception to hype.  All the things I mentioned, including the video, got no promotion from the creators; others hyped them into being the success they were.  I wouldn&#039;t settle for hype long term, but I&#039;d certainly not be upset if I got that short boost of hype coming my way.  lol</description>
		<content:encoded><![CDATA[<p><span class='eg-image' style='float:left; margin-right:10px; display:block; width:40px' ><img alt='' src='http://www.gravatar.com/avatar/f2ff4f94ec27c4647b7000767ce55d6b?s=40&amp;d=http%3A%2F%2Fuse.perl.org%2Fimages%2Fpix.gif%3Fs%3D40&amp;r=PG' class='avatar avatar-40 photo' height='40' width='40' /></span>Hi Jen; at least you said &#8220;almost don&#8217;t agree&#8221;.  I fully understand your point, but I think Matt kind of got to my point before I did.  That being that, for long term results, promotion is definitely the way to go and to keep being relevant.  But there&#8217;s just no exception to hype.  All the things I mentioned, including the video, got no promotion from the creators; others hyped them into being the success they were.  I wouldn&#8217;t settle for hype long term, but I&#8217;d certainly not be upset if I got that short boost of hype coming my way.  lol</p>
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		<title>By: Mitch</title>
		<link>http://www.imjustsharing.com/the-art-of-hype/comment-page-1/#comment-4029</link>
		<dc:creator>Mitch</dc:creator>
		<pubDate>Mon, 02 Feb 2009 19:42:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.imjustsharing.com/?p=1080#comment-4029</guid>
		<description>Hi Mirjam,

I&#039;m going to answer the &quot;why&quot; question in a post, so don&#039;t think I&#039;m dodging it.  I will say, though, that had I been able to build up the hype for it all that it would have become a much different discussion overall.</description>
		<content:encoded><![CDATA[<p><span class='eg-image' style='float:left; margin-right:10px; display:block; width:40px' ><img alt='' src='http://www.gravatar.com/avatar/f2ff4f94ec27c4647b7000767ce55d6b?s=40&amp;d=http%3A%2F%2Fuse.perl.org%2Fimages%2Fpix.gif%3Fs%3D40&amp;r=PG' class='avatar avatar-40 photo' height='40' width='40' /></span>Hi Mirjam,</p>
<p>I&#8217;m going to answer the &#8220;why&#8221; question in a post, so don&#8217;t think I&#8217;m dodging it.  I will say, though, that had I been able to build up the hype for it all that it would have become a much different discussion overall.</p>
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		<title>By: Dennis Edell</title>
		<link>http://www.imjustsharing.com/the-art-of-hype/comment-page-1/#comment-4027</link>
		<dc:creator>Dennis Edell</dc:creator>
		<pubDate>Mon, 02 Feb 2009 18:39:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.imjustsharing.com/?p=1080#comment-4027</guid>
		<description>OK that was a little long, sorry. :)

&lt;abbr&gt;&lt;em&gt;Dennis Edell´s last blog post..&lt;a href=&quot;http://www.directsaleswebmarketing.com/direct-sales-web-marketing-monthly-article/&quot;&gt;D.S.W.M. Monthly Article Round-Up Is Back!&lt;/a&gt;&lt;/abbr&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p><span class='eg-image' style='float:left; margin-right:10px; display:block; width:40px' ><a rel='external' href='http://www.directsaleswebmarketing.com/'><img alt='' src='http://www.gravatar.com/avatar/a68d687845bbcf9149d2b34cca99e9c0?s=40&amp;d=http%3A%2F%2Fuse.perl.org%2Fimages%2Fpix.gif%3Fs%3D40&amp;r=PG' class='avatar avatar-40 photo' height='40' width='40' /></a></span>OK that was a little long, sorry. <img src='http://www.imjustsharing.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p><abbr><em>Dennis Edell´s last blog post..<a href="http://www.directsaleswebmarketing.com/direct-sales-web-marketing-monthly-article/">D.S.W.M. Monthly Article Round-Up Is Back!</a></em></abbr></p>
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		<title>By: Dennis Edell</title>
		<link>http://www.imjustsharing.com/the-art-of-hype/comment-page-1/#comment-4026</link>
		<dc:creator>Dennis Edell</dc:creator>
		<pubDate>Mon, 02 Feb 2009 18:38:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.imjustsharing.com/?p=1080#comment-4026</guid>
		<description>I&#039;m not quite sure if that was an insult or compliment lol.

It&#039;s ALL about promotion and linking. You&#039;re right though, it&#039;s not the quantity of articles, it&#039;s the quality...crap articles will not get talked about, linked to, promoted outside ones own, etc.

That&#039;s how the &quot;good hype&quot; is started.

Chow was not a fluke, he knew exactly what he was doing - not giving a crap what happened to his readers as long as he got what he wanted.

Ingenious? Perhaps, if you don&#039;t mind being an ass about it. Whatever.

My blog as a whole is doing fantastic in all areas I&#039;ve set for it.

The review contest alone, no; definitely not as well as I hoped. The two primary reasons...

1. My fault for an almost total lack of promotion on my part. I too did a bit of commenting, twitter and maybe one or two other things...admittedly NOTHING to what I should have/could have done.

I ass-umed the rather large cash/prize list would draw reviewers, drawing more reviews and so on...taking care of the promotion for me.

2. Laziness (and not on my part). *sigh* folks can attempt some sort of response if they like, but it&#039;s a plain fact. The contest was so not difficult. Perhaps a wee bit time consuming... having to actually right the reviews and all. LOL

&lt;abbr&gt;&lt;em&gt;Dennis Edell´s last blog post..&lt;a href=&quot;http://www.directsaleswebmarketing.com/direct-sales-web-marketing-monthly-article/&quot;&gt;D.S.W.M. Monthly Article Round-Up Is Back!&lt;/a&gt;&lt;/abbr&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p><span class='eg-image' style='float:left; margin-right:10px; display:block; width:40px' ><a rel='external' href='http://www.directsaleswebmarketing.com/'><img alt='' src='http://www.gravatar.com/avatar/a68d687845bbcf9149d2b34cca99e9c0?s=40&amp;d=http%3A%2F%2Fuse.perl.org%2Fimages%2Fpix.gif%3Fs%3D40&amp;r=PG' class='avatar avatar-40 photo' height='40' width='40' /></a></span>I&#8217;m not quite sure if that was an insult or compliment lol.</p>
<p>It&#8217;s ALL about promotion and linking. You&#8217;re right though, it&#8217;s not the quantity of articles, it&#8217;s the quality&#8230;crap articles will not get talked about, linked to, promoted outside ones own, etc.</p>
<p>That&#8217;s how the &#8220;good hype&#8221; is started.</p>
<p>Chow was not a fluke, he knew exactly what he was doing &#8211; not giving a crap what happened to his readers as long as he got what he wanted.</p>
<p>Ingenious? Perhaps, if you don&#8217;t mind being an ass about it. Whatever.</p>
<p>My blog as a whole is doing fantastic in all areas I&#8217;ve set for it.</p>
<p>The review contest alone, no; definitely not as well as I hoped. The two primary reasons&#8230;</p>
<p>1. My fault for an almost total lack of promotion on my part. I too did a bit of commenting, twitter and maybe one or two other things&#8230;admittedly NOTHING to what I should have/could have done.</p>
<p>I ass-umed the rather large cash/prize list would draw reviewers, drawing more reviews and so on&#8230;taking care of the promotion for me.</p>
<p>2. Laziness (and not on my part). *sigh* folks can attempt some sort of response if they like, but it&#8217;s a plain fact. The contest was so not difficult. Perhaps a wee bit time consuming&#8230; having to actually right the reviews and all. LOL</p>
<p><abbr><em>Dennis Edell´s last blog post..<a href="http://www.directsaleswebmarketing.com/direct-sales-web-marketing-monthly-article/">D.S.W.M. Monthly Article Round-Up Is Back!</a></em></abbr></p>
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		<title>By: Boyz II Men</title>
		<link>http://www.imjustsharing.com/the-art-of-hype/comment-page-1/#comment-4025</link>
		<dc:creator>Boyz II Men</dc:creator>
		<pubDate>Mon, 02 Feb 2009 15:30:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.imjustsharing.com/?p=1080#comment-4025</guid>
		<description>Jen, while hype might only be big in the short term, the important thing to remember is the conversion. The hype gives you the visitors, the next step is to convert them to regular followers in the long term.

&lt;abbr&gt;&lt;em&gt;Boyz II Men´s last blog post..&lt;a href=&quot;http://www.rnbhaven.com/90s-music/feature/Keith-Mitchell-Interview-Part-1/13&quot;&gt;Keith Mitchell: After 7&#039;s Untold Story&lt;/a&gt;&lt;/abbr&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p><span class='eg-image' style='float:left; margin-right:10px; display:block; width:40px' ><a rel='external' href='http://www.rnbhaven.com/90s-music/artists/Boyz-II-Men/10'><img alt='' src='http://www.gravatar.com/avatar/bb828b4853d1c15810af37168f53896f?s=40&amp;d=http%3A%2F%2Fuse.perl.org%2Fimages%2Fpix.gif%3Fs%3D40&amp;r=PG' class='avatar avatar-40 photo' height='40' width='40' /></a></span>Jen, while hype might only be big in the short term, the important thing to remember is the conversion. The hype gives you the visitors, the next step is to convert them to regular followers in the long term.</p>
<p><abbr><em>Boyz II Men´s last blog post..<a href="http://www.rnbhaven.com/90s-music/feature/Keith-Mitchell-Interview-Part-1/13">Keith Mitchell: After 7&#8217;s Untold Story</a></em></abbr></p>
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		<title>By: Boyz II Men</title>
		<link>http://www.imjustsharing.com/the-art-of-hype/comment-page-1/#comment-4024</link>
		<dc:creator>Boyz II Men</dc:creator>
		<pubDate>Mon, 02 Feb 2009 15:29:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.imjustsharing.com/?p=1080#comment-4024</guid>
		<description>I hear you Mitch and it&#039;s a question I ask myself a lot. People say the trick is to write quality content, but we&#039;re doing that everyday and it&#039;s still not reaching the high levels. I&#039;ve tried to find ways to build hype a la contests and what have you, but it rarely seems to replicate the success of others.

It&#039;s almost scary but it sounds like in part, it might be becoming just like you said. Hype is hit or miss and you just have to hope you&#039;re in the right place at the right time. I know a guy at my brother&#039;s college, he got coverage on a couple news networks for  a site he was doing in which he petitioned people to send him their pennies to help him pay for college. Before the news coverage, he was getting 50-100 visitors a day. Afterwards, he skyrocketed. How was he able to get the coverage? No idea.

It&#039;s a tough world out there, and we just have to keep fighting to be on top.

&lt;abbr&gt;&lt;em&gt;Boyz II Men´s last blog post..&lt;a href=&quot;http://www.rnbhaven.com/90s-music/feature/Keith-Mitchell-Interview-Part-1/13&quot;&gt;Keith Mitchell: After 7&#039;s Untold Story&lt;/a&gt;&lt;/abbr&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p><span class='eg-image' style='float:left; margin-right:10px; display:block; width:40px' ><a rel='external' href='http://www.rnbhaven.com/90s-music/artists/Boyz-II-Men/10'><img alt='' src='http://www.gravatar.com/avatar/bb828b4853d1c15810af37168f53896f?s=40&amp;d=http%3A%2F%2Fuse.perl.org%2Fimages%2Fpix.gif%3Fs%3D40&amp;r=PG' class='avatar avatar-40 photo' height='40' width='40' /></a></span>I hear you Mitch and it&#8217;s a question I ask myself a lot. People say the trick is to write quality content, but we&#8217;re doing that everyday and it&#8217;s still not reaching the high levels. I&#8217;ve tried to find ways to build hype a la contests and what have you, but it rarely seems to replicate the success of others.</p>
<p>It&#8217;s almost scary but it sounds like in part, it might be becoming just like you said. Hype is hit or miss and you just have to hope you&#8217;re in the right place at the right time. I know a guy at my brother&#8217;s college, he got coverage on a couple news networks for  a site he was doing in which he petitioned people to send him their pennies to help him pay for college. Before the news coverage, he was getting 50-100 visitors a day. Afterwards, he skyrocketed. How was he able to get the coverage? No idea.</p>
<p>It&#8217;s a tough world out there, and we just have to keep fighting to be on top.</p>
<p><abbr><em>Boyz II Men´s last blog post..<a href="http://www.rnbhaven.com/90s-music/feature/Keith-Mitchell-Interview-Part-1/13">Keith Mitchell: After 7&#8217;s Untold Story</a></em></abbr></p>
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		<title>By: Jen</title>
		<link>http://www.imjustsharing.com/the-art-of-hype/comment-page-1/#comment-4023</link>
		<dc:creator>Jen</dc:creator>
		<pubDate>Mon, 02 Feb 2009 14:40:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.imjustsharing.com/?p=1080#comment-4023</guid>
		<description>I almost don&#039;t agree- hype only works to a certain extent because generally hype is about talking something up that may or may not be good.  That will only increase traffic and sales for a certain amount of time.

Promotion is where you have to focus.  You must promote yourself, your product, and what you are doing and it not only needs to be believable but true for long term success.

&lt;abbr&gt;&lt;em&gt;Jen´s last blog post..&lt;a href=&quot;http://tipsfromanetworkmarketer.com/2009/01/29/is-your-blog-an-effective-or-defective-list-builder/&quot;&gt;Is Your Blog an Effective-or Defective- List Builder?&lt;/a&gt;&lt;/abbr&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p><span class='eg-image' style='float:left; margin-right:10px; display:block; width:40px' ><a rel='external' href='http://www.TipsFromANetworkMarketer.com'><img alt='' src='http://www.gravatar.com/avatar/de0ece1cdb63efdedd26e1cc898f13e5?s=40&amp;d=http%3A%2F%2Fuse.perl.org%2Fimages%2Fpix.gif%3Fs%3D40&amp;r=PG' class='avatar avatar-40 photo' height='40' width='40' /></a></span>I almost don&#8217;t agree- hype only works to a certain extent because generally hype is about talking something up that may or may not be good.  That will only increase traffic and sales for a certain amount of time.</p>
<p>Promotion is where you have to focus.  You must promote yourself, your product, and what you are doing and it not only needs to be believable but true for long term success.</p>
<p><abbr><em>Jen´s last blog post..<a href="http://tipsfromanetworkmarketer.com/2009/01/29/is-your-blog-an-effective-or-defective-list-builder/">Is Your Blog an Effective-or Defective- List Builder?</a></em></abbr></p>
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		<title>By: Mirjam</title>
		<link>http://www.imjustsharing.com/the-art-of-hype/comment-page-1/#comment-4021</link>
		<dc:creator>Mirjam</dc:creator>
		<pubDate>Mon, 02 Feb 2009 11:12:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.imjustsharing.com/?p=1080#comment-4021</guid>
		<description>sorry to see that your contest isn´t working the way you had planned and I noticed it wasn´t going the way Dennis had thought out for his contest either.

That does make you think though about how to run a contest and especially how to achieve what you want from it. I have some ideas why both didn´t run as planned but would like to see why you think yours didn´t go the way you thought it would .... ;)

&lt;abbr&gt;&lt;em&gt;Mirjam´s last blog post..&lt;a href=&quot;http://feedproxy.google.com/~r/memyselfandiblog/RuXy/~3/XyRfRgrb9s4/&quot;&gt;Are You Ready for Change?&lt;/a&gt;&lt;/abbr&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p><span class='eg-image' style='float:left; margin-right:10px; display:block; width:40px' ><a rel='external' href='http://memyselfandiblog.com'><img alt='' src='http://www.gravatar.com/avatar/87436fd6f548b91d79be16456d50cd00?s=40&amp;d=http%3A%2F%2Fuse.perl.org%2Fimages%2Fpix.gif%3Fs%3D40&amp;r=PG' class='avatar avatar-40 photo' height='40' width='40' /></a></span>sorry to see that your contest isn´t working the way you had planned and I noticed it wasn´t going the way Dennis had thought out for his contest either.</p>
<p>That does make you think though about how to run a contest and especially how to achieve what you want from it. I have some ideas why both didn´t run as planned but would like to see why you think yours didn´t go the way you thought it would &#8230;. <img src='http://www.imjustsharing.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p><abbr><em>Mirjam´s last blog post..<a href="http://feedproxy.google.com/~r/memyselfandiblog/RuXy/~3/XyRfRgrb9s4/">Are You Ready for Change?</a></em></abbr></p>
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