I’ve done a good bit of experimenting on LinkedIn over the past few years. In 2015 I wrote an article titled Writing Articles That Gain Attention On LinkedIn, after I’d started posting full articles there. Some were brand new; some were edited pieces of older blog posts, mainly from my business blog.
I’m probably one of the few people that still touts Alexa as a valid informational tool in making at least a cursory determination on how well one’s website is doing online. Even if it’s not precise, as many lament, it’s a good indicator as to whether you’re traffic is doing pretty well when compared to everyone else.
by Chris Brown
So it’s with dismay that I look at my Alexa rank today and see it hovering around 114,000. Yeah, that’s not bad, but just four months ago it was around 75,000. I look at the numbers and for some reason see myself as a failure. And yet, I know I’m not a failure. After some research I’ve figured out what the deal was, and why it might take me a long time to get something like that back.
Some of you might remember that back in November I decided it was time to do a little bit of publicity as it pertains to products I’ve created, as well as talking about myself a little bit. I started on this blog, then did something similar on my business blog. However, instead of replacing the normal posts, I decided to write a second post for each blog to show up in the evenings. In other words, I was writing at least two posts a day for upwards of a week or more on both blogs.
What that resulted in was my normal traffic for the day posts, then some booster traffic on my evening posts. Those weren’t as well read as the other posts, since they were obviously of a sales nature. Yet, they still generated traffic, and that helped my Alexa status jump nicely for awhile. I went back to look at Analytics and around the same time this blog jumped, my business blog jumped as well, and at one point that site’s Alexa rank was under 200,000. Alas, it’s now around 329,000, and I hope it’s stabilized to some degree, but probably not.
What this proves is that even if traffic isn’t great, writing more posts a day can actually help your traffic grow. This isn’t really news, though, since many bloggers, especially group sites, end up with multiple posts a day, and that would explain how they rank so highly.
Of course the question is can most of us keep up with that kind of schedule and is there a downfall to it. On the first I’d probably say no. On the second, I’d want to say possibly; yeah, that’s definitive, isn’t it? lol Here’s my thinking. Over the past week, as my posts have been slightly erratic for me, some of the posts have gotten a lot more comments, even if it’s taken a couple of days for them to be found. Writing daily helps traffic stay up, but not writing as often helped comments grow. Writing two posts a day on a consistent basis, with no other reason than to drive traffic, just might be overwhelming for readers and people who might want to comment here and there.
It’s something to consider, I suppose. I’ve definitely considered it, and the way my thoughts are at the present time is that I only want to have multiple posts a day if I have something to say that I feel is significant. If it’s going to be a regular post, I’d rather space them out so that I can try to have continuous content instead.
Of course, this is just my thinking; what’s your take on it all?
This post is kind of a request, but in actuality I knew I was going to be writing something on it anyway. In the last 10 days I’ve created 2 blogs for clients, and so far neither client has done anything with the blogs because they said they don’t know what to do. I took to it like it was nothing, but I’m starting to recognize that it’s obviously not as simple as I think it is for everyone. And even if you know how to use it, maybe I know some things you might not have thought of. So, let’s get started.
1. Users. I’m betting most people thought I was going to start with Posts. That’s number two. Users has its own category on the left menu. Click on that and you’ll see all the names that are registered on your blog. Most probably it’ll only have your name or “admin” there, but if you see other names don’t panic, as some people like to subscribe to your blog that way.
Click on Edit under your name and you’ll be taken to the area where your settings are. The first choice you have is whether or not you want to use what they call the Visual Editor or not. This means do you want the site to add coding to certain things such as when you want to bold something or put a link in so other can just click on it or not. If you don’t know how to do any of that stuff via HTML, leave it alone. Next, decide if you want either blue or gray, as the default is gray. After that, you can change your Nickname, so if all your posts are going out under “admin”, which is the default, they don’t have to. You really don’t have to do anything else here unless you want to. Don’t forget to click Update Profile or else nothing you did will be saved.
2. Posts. Click on the Add New link. If you’ve been writing you know that this is where you write your posts. What you may not have known is that all the other things you see on this page can be moved around. All you have to do is go to the top of any of the boxes, such as categories or Publish or whatever and you’ll see your mouse arrow become a 4-way arrow. Hold down your mouse key and drag it wherever you want it to be, and you’re done. That’s neat to use if there’s something you do all the time and don’t want to have to jump around a lot. Many plugins you might decide to add later on will show up in here. I have 5 things that you may or may not have that show up here, and I’ve moved things around for my benefit.
The Publish area is one you should know about. I’m not going to rewrite a post I did called Future WordPress Posting, but I will say this is where you can change the date for posts if you want to write some ahead of time, make a post private so no one else can see it, or make it sticky so it’s always at the top of your main blog page. You can also click on Preview and it’ll open a new window so you can see what your blog post will look like before you publish it. I do this often to check my links and images beforehand.
Finally, this is the area where you can decide if you want comments or trackbacks on an individual post or not. This will override global settings. I have gone and turned off comments on old posts where it wouldn’t make sense for anyone to comment on anymore, and thus it blocks spam from finding those posts. Same with trackbacks; if something was time sensitive and we’re past that time, a trackback can only serve to tell you someone tried to steal it.
3. Comments. Some people respond to comments on the actual blog post. Others respond to the few comments they see in the dashboard. I always respond to comments here because sometimes you want to do some other things to them. For instance, in my comment policy, I mention that I don’t accept keyword names unless I know someone’s first name. Most of the time those comments are spam, but when they’re not, I edit the names. If you notice, under every comment there’s a menu of things you can do. I hit Edit, then go in and alter the name based on my policy. Strangely enough, I’ve never seen any of those people who I’ve edited come back; think it’s me? lol Also, this is where you can see your counts for how many comments a post received; depressing if you have none, I’ll admit.
4. Discussion Settings. Go to Settings and click on Discussion. This sets how you want the flow of your posts to go once you’re written them; this is where the global settings are (that means the normal rules for posts you decide not to override later on). For instance, you can determine whether people have to have a name and email address to leave comments on your blog; I strongly suggest you do that. You can set how long you want a blog post to be live to accept comments before you turn them off; I don’t use this, but many folks do (Rummuser, I’m talking about you lol). If you want comments to be threaded you can do it here; I’ve found, though, that some themes don’t offer this choice, so if you don’t have it, your theme might be old. Look at all the choices and determine what fits you. Especially look at the gravatars thing at the bottom and determine how raunchy an image you’ll accept on your blog; mine is set to PG.
5. Links. Yesterday I talked about blogrolls a little bit, but whether you want it for blogs, business, information or whatever, this is where you’d put those things in. You might already have some here that you want to delete; WordPress gives you about 7 when you first set up your blog. To add a new link of some kind, obviously click on Add New. The four important things to know here is to put in the name, put in the link to go to, put in the category you want it listed under (it allows you to create new categories), and finally what you want to happen if someone clicks on it. I always click on _blank so people go elsewhere and my blog is still sitting there.