Tag Archives: websites

Quick Hitters Two

Wow! Almost a year to the day I wrote a post called Some Quick Hitters For A Sunday. That was before I started my weekly Sunday Question series. In that post, which turned out to be more than 1,100 words and thus not very quick, I tackled Olympic hockey, Syracuse University Basketball, a Commission Junction affiliate that never paid me, people stealing my posts, and snow; it’s always about snow in central New York. This post will be on different topics as well, but I expect it to be much shorter than last year’s post. Then again, it should be, right?


No, not Jerry Mouse!

Let’s start by talking about your mouse. Yes, the mouse you use on your computer. Does it have a scroll button on it? If so, did you know that, while looking at your browser, if you hold down the Ctrl-key and scroll either up or down that you can increase or decrease the size of the window you’re looking at? up, works for both fonts and images. There are some things that won’t get larger, though, but 98% of everything you try it on it will work. And it doesn’t matter the browser, although someone who has a Mac will have to tell me if it works there.

Second, you notice how the code on this blog is set up to do what’s called “justifying”? That means that the right side is always even; the blog does it automatically. Thing is, this was the only one of my blogs that did it; none of the others did, and none of my websites did it either. I decided I needed to change that so I went into the Stylesheet CSS of each of my other blogs, looked for something that said .postContent, then added this line of code: text-align: justify;. That’s it; and yes, you have to add the semicolon as well. Saved it and everything worked like a charm. In general I’d want to slap myself for teaching those who aren’t all that familiar with coding something like this, but it’s simple and your blog will look fantastic. And yes, there might already be another “text-align” in there, but that’s okay.

And, just to mention this, you can use this same code, only in a slightly different way, to get your websites looking smooth as well. At the very beginning of your wording, add this tag, without the little stars: [div align=”justify”], but obviously instead of the brackets use < and >. I had to put the bracket in there to keep the post from making the code disappear. Then at the end of all your wording, add this: [/div], again using < and > instead.

One more justification tip, this time with Word or Publisher. You probably know already about left, center and right justify. If you’re like me, you’ve never clicked on the last one next to right justify. Well, click on that, and your entire paragraph will justify; freaky! I haven’t been able to find it in Excelyet, but I’m going to keep looking.

Next, have you ever wanted to add the year of copyright to your blog? My friend Keith wrote a post titled Dynamically Add A Copyright Year To A Website. Basically there’s this bit of code you add to your footer and viola, somehow it knows what year it is and it’ll add that code to every blog page. Neat, right?

Then I decided I wanted more. I wanted something like that for all my websites, because I always forget to update that and don’t want to always have to do it every year. I came upon this blog by a lady named Cathy Stucker, who wrote code on this post titled Update The Copyright Date On Your Blog Or Website. The code she has works great, and I’m now using it on all my websites, although I have so many pages that I haven’t added to all the pages yet. I did change one thing, though; instead of having the word ‘copyright’, I use this HTML code instead to give me this © symbol; remove the stars, and make sure to add the semi-colon: &*#*1*6*9*;

You probably think we’re done, but I have one last thing for you. If you’re like me, every once in awhile you copy something that you want to paste somewhere else. Sometimes it’s in all caps, and what that usually means is that you have to re-type it. Not anymore! Copy it and pop it into Word. Highlight it, then hit Shift – F3. That will change everything to small letters. Hit it again and it’ll capitalize only the first letter of each word. Hit it one more time to go back to all caps; course, why would you want to do that? Neat little trick, right?

And there you go; some quick hitters, this time something useful. And it is shorter than the last post, though not by much. 🙂
 

Digiprove sealCopyright secured by Digiprove © 2011 Mitch Mitchell

Using Your Website As A Marketing Tool

It took me about four years to decide it was time to create another product. This time, it wasn’t going to be about leadership or management, but about websites.

This is my first e-book, Using Your Website As A Marketing Tool, and it’s up there in the most prominent sales spot of this blog. The story behind this one starts in November 2006.

I’ve mentioned here and there that I am a member of an organization called the Professional Consultants Association of Central New York; I’m also on the board. What happened is that the Monday before our November meeting that year the president sent out a notice saying that our speaker had canceled at the last minute. He asked all the board members what we should do about the meeting on Friday. I don’t know what I was thinking about, but I volunteered to do a presentation on search engine optimization (SEO).

The funny thing is that I was already giving a presentation on Wednesday on hospital charge changes as it relates to coding that was going into effect on January 1st. So I already had one presentation that I’d been rehearsing for, and here I was volunteering for another one; I must’ve been out of my mind. Still, I was up for the challenge.

After the presentation I gave on that Wednesday, I came home and I sat at my desk trying to figure out exactly what I was going to talk about for my presentation on Friday. Late that evening, I came up with an idea that was going to put something together, and I went to bed around 4 AM, woke at 9 AM, and spent the next seven hours putting it together. I thought it was pretty good, and then did a little bit of rehearsing to get the time down, figuring that just because I was doing a last-minute presentation didn’t mean that I had the luxury of walking in and not being prepared. I do consider myself a professional after all.

The next morning I gave my presentation, and let’s just say that it went over very well. It was like I was bringing a whole new concept to these guys, and seeing as how at the time I was probably the youngest person in the room, I can understand that; isn’t that a shame? Anyway, afterwards I ended up having some of the members of the organization asking me if I would do some things with their websites. I thought that was pretty cool, and I realized there was another way I could generate some income. As you know I’m a big proponent of The Secret, where it says that you never know where an opportunity for success will come from, and I figured this might be one of those ways.

At that time I also decided it was time to create a new business website, so I came up with the name SEO Xcellence; actually, all those letters were initially linked together, but for some reason people couldn’t see the one word without seeing the word “sex”, even though I couldn’t see it. So it took me about a year but I finally made the change to what you see above (as of December 2014 the site has been shut down).

A year later I created this blog, and a few months in, with very little traffic and a whole lot of chutzpah, I decided to see if I could do a legitimate product launch. Truthfully, I had no real idea what I was doing, and the truth of the matter is that I didn’t have enough people following me on this blog or Twitter for that matter for it to have had a chance at success. Yet, I still gave it a shot.

I wrote the book, I sent it out to a few people I not only trusted, but figured might learn a couple of things about the topic. I got positive reviews from everyone, and luckily one guy really scrutinized it and saw some typos in it, and once I get those corrected I was ready to go. So I announced that the ebook was coming, and five days later I had the product launch.

In retrospect it was a moronic way for me to do it. You don’t do a product launch with only five days notice because there is no way you can build up enough enthusiasm in only five days. Also, you need followers, or at least some kind of big list of people you can send something out to, and I had neither. So on the day of the launch I sold two books, then didn’t sell another book for about a year and a half. Still, I have made some sales, and it’s a product that helps me advertise how I can help small to medium-size businesses with their websites and internet presence.

There’s the story of Using Your Website As A Marketing Tool. It will be interesting to see if the search engines think that the title indicates that this is a duplicate or triplicate post, since I’ve probably had at least two other posts with the same title on them; probably not. I made sure when I wrote this not to make it too complicated, so it’s not overly long. But it is about 56 pages worth of information, and if you’re new to the whole thing I think if you liked how I write explanations on this blog of things you will like that ebook.

And that’s that; one more product to go.
 

Digiprove sealCopyright secured by Digiprove © 2010 Mitch Mitchell

Adbusters; What The Hey?

I always figure I’m in trouble when I don’t understand something, go to research it, and still come away scratching my head. That’s the story with an organization and website I just discovered called Adbusters.

Adbusters is an organization that says it’s anti-consumerist. I had no idea what that meant so I went to Wikipedia and it said this: “Anti-consumerism refers to the socio-political movement against the equating of personal happiness with consumption and the purchase of material possessions.” Uhhh, isn’t that communism, or am I just simplifying it?

No matter. That’s what the group is against, and their website… well, I haven’t quite figured it out, I must admit. It actually looks like it might be a lot of fun if it didn’t make me have to think quite so much, and I usually love thinking. It’s almost as if it’s working too hard to be funny or clever; I don’t quite get it. Having said that, I did kind of like this image I found; click on it if you’d like to see it larger:

As I said, I don’t get the group, and I don’t get the website. It quotes people like Flaubert (major league pervert & nasty guy who got lucky to write one famous book) and Solzhenitsyn (Nobel Prize winner for literature who told it like it was about the USSR back then, before being deported), seems to campaign against capitalism and the rights of people to own things while asking people for donations; seems there’s something to needing money to fund one’s weird thoughts. They have both a magazine and a newsletter, and they sell the magazine; that would seem to go against their principles as well. They have some videos that highlight things they don’t like, a blog, and something they call Spoof Ads; I only found one of them funny. And they hide their PR and Alexa rank; at least they tried, as I found their Alexa rank sitting around 67,000, and they have a bounce rate of 81%; seems I’m not the only one who doesn’t get it.

You know what; just take a look at the site and let me know what you think. I’m not quite sure why it’s bothering me, but it is. I’d like to know if you can figure out why, because frankly I’m stumped.

By the way, I’ve watched the movie below 8 times since I bought it Saturday, and I’d seen it twice at the theaters; buy this! 🙂

How To Train Your Dragon



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4 Reasons To Have A Gravatar

Two years ago I wrote on this blog about how to get a gravatar. Now I’m going to give you 4 reasons why you should have a gravatar. But before I do, quickly let me tell you what a gravatar is. A gravatar is that image that you see next to some people’s comments or posts. That’s it; nothing overly difficult. And now, the why’s:

1. A gravatar lets people know who you are in some fashion. Whether you write posts on your own blog or post comments on other blogs, a gravatar will be associated with your email address, which is required for any blog you comment on, and of course when you set up your blog you probably set it up with a specific email address as well. The gravatar is set up with the email address, and thus people know it’s you. Yeah, at times it can be faked, but it’s rare.

2. You can use either a picture of yourself, your business logo, or anything else. Overall no one really cares, but of course there are reasons why you might want to select one thing or another. For instance, I use my image because I’m an independent consultant, and thus my face is kind of my brand as opposed to either logo I have on my two main business websites. Some people like to use logos for themselves instead, like Dennis, and I assume it’s because he’s trying to brand his internet businesses (that plus I keep assuming he’s funny looking; yeah, I’m ashamed of myself! lol). Others select something they like, such as animals or flowers or some other such thing, mainly because they’re not worried about doing anything in a business fashion online.

3. You can set up a different gravatar for every email you have if you’d like. I have 3 different blogs, so I have 3 different gravatars. If I advertised my businesses more often when I commented on blogs I’d probably have more gravatars. This could help folks decide if they want one gravatar for their business and one for their personal use.

4. You just seem more legitimate than you do without one. Remember what I was saying about URL’s? When people see your gravatar, and they’re used to you, they’re more comfortable with you and they know you’re legit and trustworthy. Having said that, Sire and I have learned that some scammers have learned how to scrape your identity, but it’s easy enough to know when you see something from someone you’re used to that just doesn’t look right. It definitely helps if you have a common name to separate you from someone else.

And there you are. You folks who don’t have one, think about getting one, whether you do a lot of online stuff or not. Ultimately it gives you a lot of credibility.

Slide and Negative Scanner







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Businesses Without Websites

Many of you know that I write blogs for others. One of the sites I write for is a massive real estate blog. It concentrates on home communities and home builders, though I also get to write some commentary here and there.


World Wide Web
by Anthony Mattox

What surprises me is just how many home builders and contractors there are that still don’t have a website. Sure, they’re listed in some fashion via Yahoo maps and Google maps and Manta and other phone number tracking sites, but beyond that there’s no further information on these companies.

It’s frustrating for me because I try to find out more information about either a community or a home builder, and there’s nothing there. In many areas around the country they don’t have home communities, just neighborhoods, and sometimes it’s hard trying to figure out who built those homes. And when you can find them, there’s nothing about them, just a phone number. You don’t know if they build single family, multiple family, condominiums, townhomes… nothing.

Of course it’s not just home builders, but many brick and mortar businesses in general. My wife and I were trying to research snow removal companies that were in our area, but there were only two online, and neither one specifically near our home. Sure, there are plenty of numbers on the search engine, but it would be nice to know which specific neighborhoods these snow removal people like to work in because my wife leaves the house by 5:30 in the morning and it doesn’t do us much good if the builder is on the other side of our town most of the time.

I wrote an article on my SEO website titled Should You Have A Website, and of course I come out on the side that says “yes”. However, I also mentioned some reasons why a business might want a website, and though I could see why someone might, my bet is that most of these companies that don’t have websites do so because they just never thought about it.

In this day and age, when so many more people are internet savvy and would rather look information up on the search engines as opposed to grabbing the Yellow Pages and looking at an ad, it would behoove any legitimate agency to have a website, put up some examples of what they do, and let their online marketing serve their business in ways they’ve never imagined before. It’s the wave of the future; heck, it’s the wave now!
 

Digiprove sealCopyright secured by Digiprove © 2010 Mitch Mitchell