24 Ways To Repurpose Your Content – My Way!

A couple of years ago on a different blog I wrote an article talking about re-purposing blog posts. That post was more about internal linking by making sure to take old blog posts and add those links to newer posts to help enhance the SEO benefits of new content.

Be seeing you
Oliver Hammond via Compfight

In this instance the concept of re-purposing content is more than talking about blogging. Most people have something that they’ve written previously somewhere on their computers. What they forget is that much of what was already written would make great blog posts or articles to put on their websites. If you’re looking for a lot of content and don’t have the time to write something new, going back through old files could provide you with what you need.
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7 New Lessons Learned From Doing A Video Every Day In April (Almost)

For the third time ever, I decided to do a video a day on one of my YouTube channels. This is the 2nd time I’ve done it on my channel related to “stuff”; the other one was via my business channel. I actually wrote about doing this video challenge on my business channel back in 2014, which you can check out if you’re interested in how that one went.


Alexas_Fotos / Pixabay

This time around I have 7 different lessons I learned while doing it, because the circumstances changed from the previous two times. The previous two times I was alone; for the business channel I was in a hotel room out of town and for my other channel I was home while my wife was working out of town. Still, I got it done and I’m happy about that, and now I’m ready to talk about it via these 7 lessons… and not all of the lessons are good ones.
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5 Things Learned About Doing Google Hangout Videos

First, below you’ll see the second video interview I’ve conducted, with the first one featuring my buddy Joanne DelBalso talking about social media. The video below features Evelyn Parham, of whom I’ve mentioned 6 times previously on this blog, talking about healthy eating and living a vegan lifestyle. As I always say, this blog can be about anything! 🙂

hand made
Paolo Margari via Compfight

With that said, now that I’ve done 2 interviews, along with the videos I do with the Hot Blog Tips crew, I think I can talk about 5 things I’ve learned from doing some of these things. They’re important enough to talk about because Google is positioning itself as the place to be for multimedia, especially now that they’re starting to integrate YouTube and Blogger more thoroughly with Google Plus, and it’s my bet that more is coming. Video is going to become extremely important; heck, it already is.

With that said, here are 5 things I’ve learned:

1. If it’s your first time, or the other person’s first time, try to get together at least 15 minutes in advance to properly set up. Whereas Joanne and I had talked often on G+, this was Evelyn’s first time connecting there. We had some issues with her trying to connect with her regular camera and she had to end up using the laptop instead. And we had to pretty much start when we did because I had another commitment afterwards; we could have used that extra 15 minutes for sure.

2. Laptop webcams; ick! Evelyn wanted to use her regular camera but because she hadn’t done a Hangout before, she couldn’t figure out how to get to it, and because she was on a Mac I couldn’t really tell her what to do either. Laptop video cameras for the most part are “just good enough” for usage, but if you want to be seen in a better light almost any other camera will work wonders.

3. The live recording works differently than a private conversation, especially if there are only 2 people. With the first video I though either my picture of Joanne’s would always be at the bottom when the other person was talking. Turns out that’s not true, and even though the interviews went okay, I wish I’d known that beforehand. I’m not sure if there’s a setting to change that up some, maybe set up a split screen, but I’ve been told it’s not available yet; too bad…

4. Your internet connection does change things somewhat. One of the problems you’ll sometimes have is if the internet connection speed is different for the parties trying to talk to each other. If you watch the video below you’ll notice that there was a delay of maybe 5 seconds or so between what I was saying and when Evelyn was responding. That can get confusing because you might start talking while the other person is talking, which sometimes makes it look like you’re cutting each other off. I’d feel worse about those gaps if the same thing didn’t happen with the professionals on TV.

5. The most important thing is being heard and understood. Even when Evelyn’s image sometimes replaced her live feed, you always heard her speaking and she came through good and clear. I’ve seen some big time YouTubers have this same thing happen to them while recording interviews or segments with other people so take solace that it’s not just you. The smart thing is to keep on talking and just assume that your voice is going through well. Of course that goes back to #1 above in testing things before pushing forward.

Anyway, those are 5 lessons, and as I’m thinking about it I probably could have 5 more, but I want to get to Miss Evelyn here. I hope you watch the video and then check her out; she’s got great stuff, even if I’m the worst at following any of the advice. lol
 


 

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Marketing, Promotion And Video

A couple of days ago one of my YouTube friends shared the link of someone new with me & some other folks. He calls his YouTube page Daym Drops, and he talks about food. Well, that’s not quite accurate; he emotes about food, mainly fast food and different items, though he’ll occasionally break into commentary about other foods such as desserts and comfort food.

idea
Creative Commons License typexnick via Compfight

There are a few things that are pretty amazing about this guy. First, he’s got over 100,000 subscribers, and I’m a new one. Second, some of his videos have garnered millions of viewers. Third, he’s funny; that never hurts. Fourth, by doing something he loves and promoting it in his own way, he not only makes a pretty good living via YouTube but was able to turn what he does into a TV show for The Travel Channel; what the hey?

I was thinking once again about this once again, this thing about marketing and promotion. In a way, they’re different as well as being somewhat the same. Marketing is where you find ways to market your business to get people to buy from you. Promotion is where you find ways to market yourself and your competencies so that people will buy from you or hire you.

Daym (short for Daymond) actually stated something that I’ve been doing over the past year. In one of his videos, he said that if you have something you want to say that you should create videos and put them out, and even if you only have a few viewers that you should continue doing it; find something you love to talk about and go for it.

I’m now up to 90 videos on this particular channel, the 90th being below, and many of them haven’t cracked double digits. My other channel does much better because I fill a void that no one else can touch, but I don’t do a lot of those and I need to start doing way more.

Why? Because it’s a niche that I can claim as my own and one where there’s actually the possibility that I could make money off it via people hiring me for my services. That might be a lot easier than trying to get hired because of my personality, that’s for sure. lol

Someone like our buddy Adrienne’s got it right. She promotes herself by also promoting others, is pretty much everywhere, and is now starting to show up on lots of lists regarding bloggers that people should know about. It takes a lot of work and consistency, but that’s really what promotions is all about.

I’m bad at it; what about you? No matter; check out the video or comment based on what I’ve said above. The question you’re addressing… are you promoting yourself enough, are you marketing your business enough, and are you using video in any way to help you along? Here we go:
 


 

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Disappointed By Your Videos Viewer Count?

Early this past year I did my first video and popped it up on YouTube, then onto this blog. It was very short and just an introduction, and I knew I had to get better at it. To date I think I’ve done 9 videos, and I think my last one wasn’t all that bad, even if it wasn’t totally for the masses.

However, I have to say that I was kind of shocked when I looked at the numbers of people YouTube said had seen it. Actually, for the longest while it showed only one person had seen it, and I was surprised by that because a number of people had told me they had looked at it. Today it’s up to 4 views, which is still way down. Then I looked at the numbers for my other videos and only one of them seems to have kind of popped. What’s strange is that another video of mine only shows 4 views, yet I know more people than that viewed it because I put it up on Facebook and it was probably one of the most commented on posts I’ve ever had, if not number one.

Then I started to realize something. If you post your video anywhere else YouTube can’t count it. I started doing some research about it and it seems to be true based on a number of people writing about it. Even Google, in its own subversive way, indicates that those numbers won’t show.

Well what the hey? How are we supposed to know how effective our videos are if we can’t get an accurate count? Are we supposed to drive everyone to YouTube instead of our own sites just so we can find out how many people are really viewing our submissions?

Although I’d already been thinking about this for a couple of weeks, it was a post on Adrienne Smith’s site titled How To Get More Views On Your YouTube Videos that got me to think about writing on the topic. I asked a question about the post, where she’s promoting a guy named Paul Wolfe that’s put together something telling us how to get more visitors to our YouTube site. Her response to me was that getting people to your YouTube page could help get more visitors to your blog or website.

Love Adrienne but frankly, seeing the numbers I do, I’m not sure that’s going to occur any time soon. To date I have 13 subscribers to my page, and to be truthful I didn’t learn until the beginning of November that one could subscribe to a YouTube page; shows how little I’ve paid attention to the video aspects of social media other than one’s webpage. I’m not sure how many of those people have turned around and visited any of my blogs, and to be truthful I’m not realizing that I’ve missed out because I’ve never given the URL on any of my videos to this point, and seeing I’ve done videos for 3 different sites that’s a major thing to overlook.

Now that makes 2 questions I have no answers to; how many people have visited my site(s) because they’ve seen a video and how many people are watching my videos when I post them elsewhere. Man, I hate not knowing stuff like this, but there seems to be no way around it.

Do I decide to stop doing videos then? No, that’s not the answer. Do I stop posting videos on my blogs? No, I don’t think that’s the answer either. I think if one wishes to get some kind of idea on how a video might have performed one has to look at other analytics. In this case I went to Google Analytics to take a look at this post on my business blog celebrating Post #900 there.

I only wrote 2 paragraphs on that post and then popped in the video. According to Analytics, people have spent an average of 4 minutes and 54 seconds on that page. I know almost no one needs that long to read 2 paragraphs, so this tells me that there had to be a good number of people watching the video, based on the number of people that actually visited based on those same analytics. The video is just over twice as long as the time on that post; no, I’m not about to dig deeper. lol

This is one of those times where the numbers one gets aren’t even close to accurate, but you have to be prepared to push past it. If I didn’t have other ways of checking my statistics, I’d think no one cares about my videos and would stop making them. Course, it’s not like I’m getting Bieber numbers, but maybe one day… 😎

And I wish I could figure out how to get YouTube to stop on a picture without my having that goofy expression on my face all the time!
 

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