Last week I was reading a post on Mike’s Life blog titled Why Businesses Should Blog Outside The Box. It was written well, and it made an interesting point in saying that once he was able to convince a friend of his to find a way to convince people who didn’t know they needed him and his business that his friend’s business skyrocketed once he figured out how to reach that particular market.
by Gisela Giardino
It was interesting to think about because I believe most of us really are searching for those people who we believe need us or want what we have to offer in some fashion, and we don’t really think as much about reaching out to those people who may not know they need us. Of course, that really would be thinking outside the box, and I’m unsure how we’d get it done.
Actually, that’s not true at all; at least for me. I find myself always trying to convince people I meet to stop by my blogs. Most of them aren’t really interested in many of the things I talk about… at least that’s often my first thought. Then I start thinking that there are people who visit this blog because one never knows what the heck I might be talking about, and I invite people to stop by once I’ve had a chance to talk to them. I often find that I’m talking to someone that mentions something I’ve written about on this blog, and I’ll say to them “hey, I wrote about that; you should check out my blog.”
Of course, just because I get people here doesn’t mean I know what I want for this blog. It’s something I’ve been thinking about as we get towards the end of the year, and as I start the creep towards post #1,000. Some think I should talk more about myself; some think the path I’ve undertaken in the previous posts over all these years is sufficient. Frankly, I haven’t fully come to grips with what I want for this blog.
So I dream and think, and in sharing it maybe you’ll dream and share. I’m not about to lay out my goals for 2011 on this post; that’s later. But here are things I’m thinking about. Do I want to make money on this blog? Do I want to increase my overall influence through this blog? Do I want to keep increasing all my measurable numbers, as in more subscribers and a lower Alexa ranking? Do I want to talk more tech or talk more blogging and writing or share more stories or add more motivational stuff? Do I want to add more video (can’t just yet) or audio? Do I want to use this blog to get more business overall?
What do I want for this blog? I’ll be thinking about that over the next few days. What do you want for your blog? Have you thought about it, and if not, will you?