Tag Archives: social media marketing

Keeping Up With Blogging & Social Media Marketing

On Thursday I talked about the concept of social media marketing and why I think it’s a more important way to handle your business online rather than blatantly spamming all over the place. Today I’m talking about the difficulties in keeping up with it all, especially if you’re also trying to keep up with blogging as well.

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Do you believe that doing something so many times can help it become a habit? I have mixed emotions on that one. There are things I’ve done that have stuck, while other things I’ve done for a long time were good for that moment, but some months later, maybe even a year, it’s like I never did it to begin with.

Bad habits are an entirely different thing. Maybe it’s dessert you just can’t stay away from or something you enjoy drinking. Maybe it’s coming home, sitting on the couch in front of the TV and not moving again except to eat or go to the bathroom until it’s time to go to bed.

You know what that is? Comfort, plain and simple. Sometimes we get complacent and don’t do the things we need to be doing. Sometimes it’s because we have other things going on in our lives, while other times we get ourselves involved in something else that we like more and never give it a second thought.

Let’s equate that to blogging and social media marketing. It’s easy to do nothing at all; trust me on this one. However, if you’re in business, doing this means you’re not doing all you can to market your business. When you consider that it’s the easiest way to promote yourself as well as the most cost efficient long term, it makes no sense to not even try to give it some time and consideration.

Both of these things takes some kind of dedication, even if you can’t give it a lot of attention all the time. For instance, I was on the road for 18 months, traveling between the northeast and the south on a somewhat regular basis, and found it difficult to keep up with all my obligations continuously. That’s why I shut down a business and a blog. This blog has suffered some, as some of my traffic’s been declining in the past year, and thus so has this part of my business. Yet another part of my business is going strong right now, thus the priorities have changed somewhat.

Still, I haven’t abandoned the blog and I don’t see it happening. This post and a few others I’ve written while I’m traveling proves that, as I worked hard at sticking to a 2-post a week schedule; my commenting lagged though. Sharing older posts on Twitter and participating in other social media circles helps to keep my name prominent in some fashion, and I’m working harder on that these days. It all helps, even if I have less time to get to it all. Dedication is always essential, even if you have to budget it and share the limited time with other things.

Never forget to get your social media and blogging time in. Even if you only have 30 minutes a day, you can stay in the public eye and you might even get some benefit out of it. Would you be mad if that happened? No way! 🙂
 

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The Concept of Social Media Marketing

The concept of social media marketing is one that’s missed by a lot of people. Some people assume it means trying to sell products online by sending out a lot of spam email. Some people believe it’s related to those late night TV gurus who tell you that they’ll have you making millions of dollars within weeks if you learn their system.

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Mo Riza via Compfight

There are a few differences between social media marketing and internet marketing, which is what a lot of people might be thinking of.

With a lot of internet marketing, there is little attempt to actually make a connection with someone. The idea is to push products, whether they’re products created by the marketer or not. Their push is to try to get big email lists of addresses and pound the masses to earn their 1 – 3% of sales and live off that. Some internet marketers do really well with that concept, while others fail because they were too late into the marketplace to truly be effective.

Social media marketing is much different. Its purpose is to establish a long term relationship with an audience in some fashion and hope to drive those people to them. If you have a traditional business location, social media marketing can help get people to come through the doors if done properly.

It can help you reach an audience who might have never heard of you. It can give you the opportunity to show some expertise in your field that people might relate to and thus help you build sales. At the same time, since it’s mainly done over the internet, and can be much more comprehensive, being known as an expert by more people works better.

How can it do a lot of these things? What kind of purpose can it serve? I’m going to say more, but first I’m going to share some links where I talk about social media marketing in some detail. Here are 5 links to articles on social media marketing in general terms that might help you understand what it’s all about.

Using Social Media To Grow Your Influence

What Is Influence?

Social Media And SEO

SMM – Audio And Visual Options

Social Media Marketing Won’t Work If…

Here’s what I see more of unfortunately. Though things might seem slightly better than they were in 2009 when studies showed that Twitter was mainly blather, spam, aka advertising, seems to have caught up, or possibly is just slightly under. It depends on what category you want to put advertising one’s own content, blog or otherwise in. Much of the automation that’s out there is to get the word out for an individual or specific company.

Just last week someone who’s known as a big time player on Google Plus actually posted the same link 6 or 7 times an hour between 6 and 9 in the morning (unfortunately I was up; ugh…). He did share a couple of things from others but in my timeline he was kind of irritating. To me, that’s spam to the nth degree.

On the other side, there are people who retweet others all day and never share anything they do; is that less irritating? In the last month I’ve dropped people I was following who only do that, or only post pictures or only post quotes. Is that engagement? Is that social media marketing?

I’m certainly not going to say I’m perfect at it but I think I’m pretty good. Over the past couple of weeks I’ve started sharing a lot more of my present and past posts from this blog and my business blog, as well as some quotes I’ve made in blog posts over the years from my business blog that I think might be motivational. I’m also sharing some of my video links. But I share as much content from others, moreso than my own stuff, and I add a comment to at least half of that, which sometimes leads into conversation.

To me, that’s what social media marketing should be about, adding in the concept of social media engagement. If you’re not giving yourself a chance to talk to your audience then why not just stick to email campaigns? Do you really think anyone is reading your posts on Twitter or Google Plus or Facebook if they know that you’re never reading any of their stuff, or that you’ll never respond to a comment they make back to you in those spaces?

Of course, this is my opinion. I ask you now, do you agree with any of what I’ve said, do you have your own thought on it? Let me know; I’d love to hear it.
 

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Blogging And Social Media Marketing

Last Monday I was interviewed by a lady named Meloney Hall of Big Uptick Social Marketing, a consulting company that helps businesses with their social media presence. I had a good time and the interview is below, though be warned that it’s almost an hour long. Hey, you can put up with me for an hour of stories and advice can’t you? 🙂

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Over the years I’ve always talked about blogging being a very crucial aspect of social media and marketing, and I’ve supported that view by pointing out the types of links that most people end up sharing on Twitter, Facebook and Google Plus. Outside of images, blog posts are probably number two, or at least a very close third to news stories, and at least in my Twitter stream blog posts are easily the top link shared.

Why is this so? People tend to share what they like for the most part and the blogging community is like no other. We read each other’s posts, and even if we don’t leave a comment sometimes we just feel like sharing a post we’ve come across with those who we’re connected to. Most of the time when I do it I offer a brief bit of commentary, but really it’s more about the sharing and approval of another post that’s pretty cool.

By the way, let me just say here and now that anyone who says that their sharing a link isn’t an endorsement of what’s at the link who hasn’t actually read the post is being disingenuous to both the writers and those who see those links. Sharing must be an endorsement of one or the other; otherwise, your credibility is shot and, well, who’d want to trust anything you had to say?

Anyway, in the interview I offer my thoughts on sharing, my thoughts on why if you’re representing a business or your own skills and such that it’s important to monitor how and what you say because there are many tales of someone crashing and burning when they thought they were just out there having fun. Remember, if it’s out there and even slightly intriguing it’ll remain forever, so bad behavior, which is your right, can also be your downfall.

What’s your general thought on the topic of blogging and social media? Let me know, and please, if you decide to watch the video leave a comment there or at least give it a thumbs up. And, if that’s still too long for you, then think about taking a gander at my 100th YouTube video where I gave a perspective on making videos and hitting my first true milestone with video. Yeah, I’m like that. 😉

 


 

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Social Media Marketing Has Its Limits

This past weekend I went to a local seminar on motivation. I don’t get to things like this all that often, but every once in a while it’s a good thing to go hear someone else talk on a subject that you also talk about because, when all is said and done, even those who motivate others sometimes need a bit of motivation as well.

It wasn’t a bad turnout, but the group was very diverse, to the point that I’m not exactly sure the presenters got who they hoped to get to come. Still, it was an interesting day, and I got out of it what I think I needed to get out of it. I knew one of the presenters, and had seen enough pictures of the other presenter that I felt I knew her as well.

During the seminar, when it was my turn to speak the lady that I knew threw out a statement saying that maybe I hide behind my social media activities when it comes to doing business. I agreed with her on that, although in my mind I was thinking how I have so many more connections through social media than I do live. But she continued by saying that we should talk after the seminar and I quickly agreed.

When it was over she and I walked across the street to a park and sat down on one of the stone benches. She then told me that out of all the people that had shown up, I was the only one that had come because of social media. She had put out the event on Facebook, and out of the nine people that said they were coming, I was the only one that actually did. Everybody else who was in the room was the result of either a book signing that she did or came because of a couple presentations she had put on locally and mentioned it.

In one way I was shocked, but in another way I wasn’t. I ran into the same thing last year when I tried to promote a local four hour seminar that I was going to put on. I reached out to all of my social media contacts, and I reached out to an overwhelming majority of other people through e-mail. In the end, I had to cancel because I only had one person who had signed up for.

At the same time, there was another event last Friday I found out about that was being held at a hotel about 10 minutes away from me. The guy who worked at the hotel had put it up on Facebook, but really hadn’t invited anybody. So I went through the process of inviting a great number of people who I knew lived in the area, many of whom I knew wouldn’t be able to come but I wanted to give them the opportunity. Just by doing that at least 9 or 10 people showed up that wouldn’t have if I hadn’t reached out to them on Facebook.

Still, her point was valid. Even though social media is the fastest growing medium for people to connect with each other, there’s still something about face-to-face communications that seems to help to encourage people to interact more with you. It might be because, though social media is easy to say something to make someone feel good, just as it’s easy for people to say bad things because they’re hidden, they can say something and not have to follow through. In being truthful, I hadn’t decided I was going to the seminar until the Monday before, even though I had known about it for three weeks. I had put a “maybe”, which is mainly a noncommittal way of saying no, before changing my mind.

Social media marketing is definitely an important thing that all of us need to get used to. But at this point in the decade it’s still not strong enough to really get people juiced up to do anything. You might be able to get people to come to your website, or to read an article or blog post you’ve written, but getting them to take action is still going to be really tough to do. We all need to acknowledge that in order to figure out ways of getting people’s attention, especially if we have as an intention the hopes that we will possibly generate some kind of income from our actions.

How do you see your social media marketing initiatives going?
 

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My Twitter Strategy, Courtesy Of Adrienne

By the title, if you’re in the know you know that the inspiration for this post comes courtesy of our friend Adrienne Smith, who wrote a post that I commented on last week titled My Secret Twitter Strategy. I’m not going to reveal her specific strategy, since she took the time to create this neat little video about it, but I will say that there’s a bit of automation, if you will, taking place that helps her out.

In my case, I can’t quite say I have a lot of automation, but I have a brief bit. I do use technology, but it’s certainly not automated. Also, it takes a lot more time for what are results less than what she gets, but I think the important thing is having a strategy to begin with.

My first strategy is that every single blog post I write or have, if you will, goes to Twitter automatically. I thought about the question of whether to create separate accounts for each blog and decided my mind just can’t handle being 5 or 6 different people so it all goes out under the one name. In a way that matters because everything gets mixed together and my audience might get confused. In another way that’s what this particular blog is all about anyway, so having a lot more original content going through one name works for me right now.

The next thing I do is go through the list of local people that I’ve created using an older and better version of TweetDeck to see what’s specifically going on with them. I feel it’s important enough for me to make sure I take care of my local networking to keep my presence known by them. It’s a small group of around 45 people that I stick to because they’ll talk back to me. Others who never responded to anything I had to say I removed, figuring they could care less so why waste my time on them.

The final thing I do takes some time, and I’m not sure everyone could do it or want to do it but it’s my strategy, and it works because I have a smartphone. By using the application on my phone called TweetCaster, I can literally go through hundreds, possibly thousands, of tweets if I need to. Whereas on TweetDeck I tell it to only keep the last 250 messages, I don’t tell the phone to do any such thing.

It’s a good thing I speed read, that’s for sure. If I don’t stay on top of it I can find myself two days behind the curve on checking on tweets. The program will break it into time chunks so that you don’t have to look at everything unless you want to, but that still leaves a heck of a lot of messages.

What do I do? I do through the link of everyone that I’m following, which is just under 900 people, looking at topics that I think interest me, check the links out quickly, then retweet them. Sometimes I retweet with a comment, showing that I looked at the link, while other times I’ll save the link via Evernote so I can go back and leave a comment on it later when I’m back on the big machine and still retweet it.

This strategy does two things for me. One, people love seeing their items retweeted, and they’ll often thank me for it and might pop over to this blog, or any other blog if they notice a link to a blog post I’ve recently written. Two, by going back to their blogs later on and leaving a comment, it helps introduce me to them, or remind them that I’m around, and they’ll potentially pop over to one of my blogs to say something. Either way, it helps drive traffic to my sites.

How well does it work? Well, compared to Adriene, the direct traffic I get from Twitter is around 4% referral traffic for this blog, but it’s a whopping 20% of referral traffic for my business blog. I’m thinking that’s pretty neat. Twitter seems to be her top referrer doing it her way.

Anyway, that’s my strategy; what’s yours?
 

Digiprove sealCopyright secured by Digiprove © 2012 Mitch Mitchell