The Need To Reduce Information Overload
Posted by Mitch Mitchell on Jun 30, 2010
I’m someone who loves getting as much information as possible. Y’all know how I’ve touted that I subscribe to more than 200 blogs, and that, because I speed read, I can get through a heck of a lot of information.
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However, I can’t get through it all, and I admit that there are times when I fall behind that I pop open the reader and see well over 500 titles in a category and think “there’s just no way I’m getting through all of that.” Y’all know that’s a bunch of RSS feeds!
What I do then is look for titles that seem intriguing, take a quick look, see what’s compelling, and if nothing is then I move onto the next one. I have no real idea what I might be missing, and my mind doesn’t care. As a matter of fact, sometimes I actually look at a high number of posts and feel like I can’t breathe.
Last night I was going through a large number once again, and came across this one titled Are You Becoming A Fat, Lazy Blogger written by Tom Sinfield of Standout Blogger. As I read the post, I saw myself in it, someone being overwhelmed by information to the point of being paralyzed sometimes. The paralysis for me is deciding I’m not reading at that moment, yet unsure just what I should do next. And that’s not a good way to go.
So, I’ve made an interesting decision. I’ve decided that I’m going to trim my list down to around 100, and that will be that. Now, some of this is pretty easy. I know I’ll be keeping almost every blog that’s in my category of “friends”, and I’ll be keeping almost every blog in the category of “folks I know”; how’s that for category titles? Those will be the first two I’ll go through because some of those folks aren’t blogging anymore, and I’ll know who they are pretty quickly.
The thing is, right now those account for about 55 blogs. I know for sure that 10 will be gone pretty quickly, but I’m hoping to eliminate at least 20 from this group. That will allow me to easier go through the rest to figure out what I want to keep. I know I’m keeping my news feeds, which don’t actually count as blogs, but I’m counting them towards my 100.
What’s my ultimate goal, other than the number? I subscribe to a ton of internet marketing blogs. The thing is, not only are there a lot of those folks, but many of them aren’t offering me anything new or substantial. I almost hate to go there, but few of them are teaching me anything new on how to make money. And, since that’s the focus of those blogs, supposedly, I need to weed through them to get to what I need.
I also subscribe to a lot of SEO blogs, because it’s something I do, but truth be told, these days it’s more about theory than anything ground breaking, and I find myself disagreeing with what I read more often than finding anything new I can use. I think those blogs are great for someone who’s new to it, but I’ve been doing it for almost 4 years now; I’m past a lot of it.
And there are other types of blogs that wouldn’t interest anyone else but me; well, I’ll add “probably”, and leave it at that. In any case, it’s time to reduce and refine.
Anyone else feeling overwhelmed? As Tom said, it might be time for an information diet; who’s with us? By the way, Tom’s wife is close to having a baby, so pop over there and give him some love.
Copyright secured by Digiprove © 2010 Mitch Mitchell
How To Subscribe To RSS Feeds
Posted by Mitch Mitchell on May 21, 2010
You know, it’s possible that this is one of those posts I really don’t have to do, but something is telling me that I need to make sure. What’s prompting it is that lately more than half of the spam I get asks the question “how do I subscribe to your feed.” As simple as it seems, after a meeting I had last Friday I realized that many people really aren’t all that internet savvy, and they might not even know what a feed is to know how to subscribe to it, or even where. Hence, this post. For the rest of you who already know this… y’all don’t have to read this, unless you want to see if I miss something.
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You see that symbol to the right? Any time you see that symbol it means that particular website or post has what’s known as RSS, or Really Simple Syndication (sometimes known as Rich Site Summary) feed. In essence, it means you can follow certain websites or blogs that have new content with some kind of regularity in a place other than having to visit that website. You can subscribe to the feed by clicking on that orange button whenever you see it and read it whenever you want to somewhere else. I use a program called Feedreader, which is independent of a browser, and a lot of people use Google Reader, which uses the browser, but groups all the feeds in one place. There are plenty of other options as well.
On websites, you might see that orange symbol in many different places, and sometimes it depends on the browser you’re using. On Firefox, you’ll see that little symbol to the far right of the address bar. On IE 8, you’ll see that symbol on the right next to the home button on the toolbar. On some sites you’ll see that symbol elsewhere, and it might not be the orange symbol. Seems that some sites will change the color of the symbol. If you look on my blog, you see that symbol in the far right column, and underneath that you can decide to subscribe by email, which other sites also. This means you’ll get any blog posts from me through email instead of a reader; many people like that instead. Other sites will do this as well.
That’s pretty much all it takes for RSS subscriptions. And those of us who blog love when people subscribe, as we want more people to read what we have to say. I subscribe to many blogs and news sites, more than 200, although I think it might be time to pare down my list some. We’ll see if I get to that. Any questions?
RSS For Your Business Websites
Posted by Mitch Mitchell on Mar 24, 2010
Oddly enough, I guess I owe this post to much of the spam I’ve been receiving lately. Much of it asks, stupidly of course, how they can subscribe to my RSS feed for this blog, which is pretty much all over the place, especially if you use Firefox.
However, it got me thinking about RSS feeds in general, especially as they apply to business websites. I have enough websites, I figure, but in reality I have 3 business websites. And I don’t have RSS feeds on any of them.
I’ve started wondering if I should have feeds on them. After all, I don’t do a lot of updating to those sites. One of them I have my business blog attached, and it obviously has a RSS feed, so I’ve just assumed that site didn’t need one. For my other two sites, though, I do add something here and there, and those are mainly articles, and maybe I need a RSS feed for those. After all, who doesn’t want more RSS subscribers?
The question of course is why anyone would subscribe to the RSS feed for a business site. It’s not news, and since most of us assume that most sites are fairly static, what would compel us to subscribe? Or is this a case of “if you build it they will come”?
I’m not the only one who thinks about this sort of thing. A woman named Sarah wrote an article titled Why RSS Is So Important For Your Business That You’re Probably Already Using It (whew, long title!), and she talks about the importance of having RSS feeds if you’re constantly updating your information. That’s easy to agree with, but what about if you’re not constantly updating your content?
Actually, that’s kind of the point, isn’t it? As a consultant, I often advise potential clients that they need to have constantly updated content in some fashion. Of course I usually recommend blogs first, and most blogging software comes with the ability to easily add RSS feeds so you’re covered there. But what about the website itself? Other than news sources and sales pages, are there any other reasons for a business to syndicate their site?
Something more to think about, I guess. Meanwhile, the palm trees are for my friend Sue. 
I Want More RSS Subscribers
Posted by Mitch Mitchell on Nov 11, 2008
I was reading this post on Daily Blog Tips called 50 Simple Ways To Gain RSS Subscribers, and one of 50 points, number 5 to be more specific, said this: Write a post asking for people to subscribe.
I had to think about it, and truthfully, I don’t think I’ve ever written a post requesting that people subscribe to any of my feeds. I did write this post on what RSS feeds were, with a video no less, and mentioned that it would be nice if people subscribed to my feed, but I’ve never come right out and asked for it.
So I’m doing it now. For those readers who have no idea what RSS stands for, I recommend you click on the link I just gave you and watch the video I posted, which breaks it down nicely. For everyone else, though I can’t believe I’d have to tell you why it’s a good idea to subscribe to my feeds, of all things, well, y’all see how often I tend to write. I’d hate for you to miss any of my posts, especially the really poignant and funny ones, just because you happened to show up late. The front page only holds so many posts, after all, and some of my posts only stay on the main page 3 or 4 days. And, I’ve given people two ways to subscribe to the feeds, the regular way or by email. Now, the regular way offers different feed readers, one that can be put right into Firefox with an add-on called Sage. Of course there’s always Google Reader, which a lot of people like, and I’m a major advocate of Feedreader, the program I use because it’s not dependent upon browsers. There are many other programs, obviously, but I think these three get it done best.
Subscribe to my feed! Subscribe to my feed! Subscribe to my feed! Okay, now I’ve said it, and I’ve written it. And, by the way, this post now has me using 8 of the top 10 recommendations. That’s never a bad place to be.
Feedburner & Feedburner Feed Smith
Posted by Mitch Mitchell on Oct 12, 2008
Although I first mentioned it here, I didn’t talk much about either Feedburner or Feedburner Feed Smith, so I’m going to talk about both of them now.
First, most everyone has heard about Feedburner, but that doesn’t mean everyone. Basically, if we have blogs, or webpages that will be constantly updating information in some fashion, it’s a good idea for us to have some type of RSS (random simple syndication) on our site so people can subscribe to our content. That way, when we update something, they can receive it in some fashion, most probably through a reader, instead of having to constantly come back to our site to see if we’ve added anything new.
Your blog may already have something set up for you using RSS1, RSS2, or Atom, and that’s fine. However, the problem you have is that you don’t have any way of tracking to see if people are actually subscribing to your blog. That’s where Feedburner comes into play. What you do is put in your web address and it will create a unique Feedburner address that you can put onto your site, and it will then track and calculate statistics for you. What you can also do is add a way for people to subscribe to your feed by email, something I’ve just recently added. Now, if you want it coming from different email addresses, you’ll have to create multiple accounts. I decided that I’d rather track all my Feedburner accounts from one place rather than having to sign into two different accounts, but I might change that up later on down the line, because people will receive my feeds from my business email account, though they’ll know which blog it’s coming from and should probably click on the blog link if they wish to leave a comment.
If you already have something else, one of the other RSS types, you’ll still have no idea how that’s performing for you. That’s where Feedburner Feed Smith comes into play. Now owned by Google (who also now owns Feedburner), this WordPress plugin takes all your feeds and combines them into one place, so that if someone decides to pick one of your other feeds, Feedburner will still track it.
Most SEO experts and internet marketers will tell you that you need to know what your traffic figures are and where they’re coming from, and Feedburner will tell you that and more. They have some extended statistics that you can subscribe to for free if you choose to, and since it’s free, why wouldn’t you. To me, this is a must have feed and plugin to have.
Copyright secured by Digiprove © 2011 Mitch Mitchell
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