Tag Archives: Research

Post #501 – Way Ahead Of Pace

Some of you saw Post #500, which means of course that this is post #501. This is the one where I recap what’s happened over the last 100 posts.

First off, I’m more than a month ahead of when I got my first 200 posts done, which means I should easily hit my 600th post before my anniversary date, December 12th. Not that I’m necessarily shooting for it, but with my potentially new way of posting, it’s possible. Then again, I ended up going on a major writing jag to hit that number back then; I’m not going to intentionally push myself to hit the anniversary this time around.

Oddly enough, something I wrote in my last post, about talking more on personal things, I actually did for the first time in these last 100 posts. Once again, I also end up with six rather than a top five, with two new categories and two dropping. One that dropped drastically, which I have to think about, is Marketing, where in the previous 100 I wrote 15 posts about, and this time around only 3. Marketing is what will help my businesses survive and grow, so I need to get back to that. Meanwhile, here’s the top six:

Blogging – 23

Internet – 15

Personal (new) – 8

Research – 7

Writing – 6 1/2

Product (new) – 6 1/2

There was a lot more diversity overall on what I wrote about, and I added a new topic, social media, which there might be a growth on as I now know all my previous posts about Twitter and Facebook needed to go under that.

Next, the posts of mine that were visited the most during this time period, which incidentally was 4 1/2 months. And, just like last time, only one post was written during this period; seems my older posts retain a lot of juice and popularity. I might need to go back and monetize those posts. Anyway, here’s the top 5, along with the visits:

Getting Google Desktop To Index Thunderbird – 334

Top 100 Singers Of All Time – 236

Nameboy (new) – 157

Cute Things Falling Asleep – 124

Next the posts that people commented on the most during this time period:

April Income Statistics – Getting Better, Getting Worse – 59

Smoke Not So Much – 51

Google Health – 44

Bloggers Can’t Hide Behind Fake Names Anymore And Defame Others – 42

Michael Jackson Follow Up – 36

I found it interesting that this time around, everything was just so different that the previous times I’ve done this report. No duplicates as far as one post ending up on more than one list; not quite sure how to interpret that.

In one way, I already talked about some changes I’m going to make over the next 100 posts. One thing I said I was going to do in the previous 100 that I didn’t do was to break up the long posts into two posts. It just didn’t look right, and none of the topics really warranted it. I also said I was going to advertise my affiliate programs more; nope, didn’t get around to that either. But with my supposed new focus, maybe that will change up. I did start including more affiliate links into my posts when the words matched up, especially on my “lists” posts.

I’m not sure many people link within the content as much as I do, and I make a conscious effort to do it also. One thing I need to think about is based on some things I’ve been reading lately from both Problogger and Lynn Terry about repurposing old blog posts that may not have gotten much attention in the past. They say rewrite the posts and either post them anew or make sure you link to them and get the benefit of age out of them. I have linked to many of my older posts, but I’ve never thought much about rewriting any of them. Yeah, time and money; always comes down to that, unfortunately.

Meanwhile, since I hit that 100 subscribers on Feedburner it’s gone down slowly, and my Technorati ranking is dropping fast also. More reasons to change some things up, try to be fresher. I want to grow; then again, who doesn’t?

That’s all I have; on to #600!

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May Income Statistics – Nothing Special

Time for the monthly online income statistics. As I usually like to point out, these numbers aren’t only for my blog; otherwise I might never have anything to talk about. Instead, this is for anything I’ve done online.

Here are the actual numbers:

Adsense – $80.63
Paid Ads – $40.35
Link XL – $2.50
Infolinks – $.49
Total – $123.97

Less than either of the last two months, but I’m still encouraged by that Adsense figure. Overall, it means I’ll be getting a check at the end of this month, which means I’m now averaging a check at least every two months.

Where am I at this point? Well, I don’t really know. Truthfully, I think I’m doing something wrong as it comes to my Commission Junction stuff, but if I complete one particular project that I’m presently working on that might change a little bit within the next month or so; no, I’m not giving a heads up just yet, but y’all know me, which means I’ll be talking about it at some point.

And, as you see, I still don’t have a page rank, but my paid advertising figure went up; I find that kind of interesting. What I also find interesting is that my RSS subscribers have gone up, although it does change from day to day. In May, I actually had a couple of days where it showed me as having 89 subscribers; I’m still shooting for those 500 subscribers by the end of the year. Hey, we all have to have dreams, right?

So, let’s talk about traffic while I’m at it. I said that I was going to change the frequency of my posting on this blog and that we’d see what happened with traffic. Many of you who are regular visitors said you’d like this because it would give you a better chance to keep up with the content. Well, it’s been a failure, I have to say. Here are the numbers for the last three months:

March – 1,918 visits
April – 1,486 visits
May – 1,265 visits

This tells me that when I write more, obviously I get more visitors. Not only that, but I took a look at who’s been writing comments, and it seems that most of my formerly regular visitors and contributors haven’t been coming by lately, which means that if it weren’t for the few new visitors I might not have anyone left. Thus, it’s time to increase the number of posts once again, which I can easily do. Interesting experiment, though; I really hoped it would work, but nope, the “masses” have stopped speaking.

Overall, it does seem that revenue really is impacted by traffic, or lack thereof. I’ve noticed it on my medical billing site also, as it generates most of my Adsense revenue. When people come, I have great days, but when they don’t, nada. I hope to be doing some other things with that site also, since it’s my biggest cash generator, but I’m not quite sure what just yet.

So, there are the numbers; y’all can comment as you please. Heck, I just hope some of you come back. 🙂

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A Look At Page Views

Last time we talked about traffic and visits, and this time we’re going to take a look at page view statistics.

I tend to think of page view statistics as more important to how people feel about my content than the traffic, which is really more to help impress those who might want to advertise on my site. Page views show just what people are looking at, and how long they’re looking at it.

Doing it like last time, we’ll start with my web host statistics on page views. My hosting company, 1and1.com, only gives me two statistics on page views. One is the total number of page views I receive per day, which is a statistic that does nothing for me, and the other is the total number of visits each of my articles has received for the month. Since that’s one I can compare with Google Analytics, we’re going to start there.

One odd thing about web host statistics is that they seem to track plugin activity as a page on your site, which Analytics wouldn’t do. It’s important that I mention this up front because, per my host, my most visited page each month is my Broken Link Checker plugin, which of course no one else would see. Also in the top five are the admin panel, threaded comments, and robots.txt. So, I’m ignoring those and only going for actual articles.

A quick reminder; the words in this color, except for these two, are links to articles within my site. I remind folks of that from time to time. The navy is just for highlights.

In looking at what 1&1 believes are my most popular articles, this is what we have:

January

My Big RSS Subscriber Contest – 386
Page Rank SEO – A Short Blogging Research Project – 251
About page – 249
My Favorite Eighteen Blog Posts Of 2008 – 233

February

Why Don’t More People Comment On Blogs – 251
Top 100 Singers Of All Time – 219
My Favorite Eighteen Blog Posts Of 2008 – 203
The Ads On This Blog – 195

March

The Keys – 353
Visa Black Card – 302
About page – 294
Blogging Tips – 271

According to Google Analytics, these are my top articles for the same time periods:

January

My Big RSS Subscriber Contest – 116
Page Rank SEO – A Short Blogging Research Project – 70
How Do You Twitter – 45
December Statistics Report – Everything – 41

February

Top 100 Singers Of All Time – 85
Upgrade To WordPress 2.7.1; How – 81
Nine Best Blogs Of 2009 – My List – 54
At Least Be Professional In Your Writing – 54

March

The Keys – 140
Visa Black Card – 137
Top 100 Singers Of All Time – 110
Nine Best Blogs Of 2009 My List – 69

One thing I like is how some of my articles show up two months in a row; that always feels good, knowing you’ve touched enough people that an article has more life than some others.

Now, I’ve said page views is the most important thing to me, but the main statistic for page views has to do with length of time someone stays on the site. The longer people stay, the more you know they’re reading your article, or articles, and that means you’ve captured someone’s attention, and that they’re not only popping by, looking at a few words, leaving a comment based on a couple of lines, and moving on. At least you hope that’s not what they’re doing.

Hosting companies don’t track this, which is why it’s great having Google Analytics. For these same three months, here are top times for my articles, with at least 10 visits:

March – the average was 3 minutes and 27 seconds:

Keys To Leadership – 8:55
Is The Dream A Fraud – 7:59
Upgrade To WordPress 2.7.1; How? – 7:58

February – the average was 4 minutes and 21 seconds:

At Least Be Professional In Your Writing – 9:07
The Art Of Hype – 7:41
My Big RSS Subscriber Contest – 6:45

January – the average was 3 minutes and 2 seconds:

The Psychology Of Gambling – 9:03
SEO & Multiple Web Pages – 7:19
Page Rank SEO – A Short Blogging Research Project – 7:05

To me, for the number of visits I had each month, and the length of some of my articles, knowing that the average time people spend here means to me that people are actually reading the content, and that makes me feel pretty good, better than the traffic numbers indicate. It’s probably the people who know me and keep coming back who are the ones actually reading, but that still feels nice.

It’s also interesting to see that the articles that people stayed around the longest to read differentiate from the articles that had the most page views. Just so you know, if you’re looking at these stats, you could decide to pull together a combination of both the main article itself and the comments page, which Analytics also keeps statistics on, but I left that one alone for now.

So, that’s the two part study on traffic and page views, the two most important things for your blogs or websites. There is one last brief study, but I’m saving that one to add to my little SEO project, rain or shine. Stay tuned.
 

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Six Things I’ve Learned About Affiliate Marketing

I’ve written on this blog many times that I’m not the best affiliate marketer in the world. Well, I’d have to say that part is true, based on my history. However, what I can’t say is that I haven’t learned how to do any type of affiliate marketing, and if I decided to redo a few things, I believe I could actually start making some nice money at it. It would probably take some time to get to a point where I could be making enough to pay all my bills, but I actually do believe I could do it.

So, if I were going to start today with something brand new, what would I do, based on what I’ve learned thus far? Let’s look at my list:

1. I’d take time to think about a niche where not only could I write at least 100 articles about it, but that would somehow surround a product. I mentioned this in a comment on Sire’s blog once in response to a question someone else asked. I know someone who created a blog about hydroponic gardening, which means it was truly a small, defined niche. It was the only subject she wrote about on that blog, as it was new latest hobby. And, along with pictures she took herself, she had Adsense on her blog, but also had products related to hydroponic gardening. She was earning close to $1,000 a month on just that blog alone. She recreated that type of thing a few times, and was living fairly well. However, this wouldn’t only have to be a blog; a nice website might do the same thing.

2. I’d take more time to think of a domain name that people might actually know what it is they’re visiting for. With my Medical Billing Answers site, I did this very thing. It’s been making consistent Adsense money for me over the last five months, which is really nice. The problem is that there’s no consistent product that relates to it other than some books, and books aren’t quite a great seller, plus they have a low margin of return.

3. Set up internal linking from the beginning. When I started this blog, I had no real concept of internal linking. When I created my Reviews Of Everything site, I knew to create menus with categories, but I didn’t do a great job of setting it up for proper internal linking. Now I’m good at internal linking as it pertains to this blog, but I haven’t gone back to do it with my business blog, and I haven’t done it for most of my other sites. I have done it for my main business site, which has helped greatly, and I did it from the beginning with Top Finance Blog. I think if you create a niche site or blog, that will work wonders for you.

4. Join more than one affiliate program, but have an idea of what and how you want to market those items. I’ve only done this well for my Top Finance Blog, where I knew I would only market finance related items. With my medical billing site, I never thought about anything except for Adsense initially, and with my Services And Stuff site, I never thought out how to lay out my product advertising, so it’s a mish-mosh of stuff that just doesn’t work well. Even with my Reviews site, I have laid things out properly, but not matched up items well, which messes up sales greatly.

5. Research better. I’m supposedly the king of research, but when all is said and done, when I created the sites I’ve created thus far, each was more of a whim than any concerted thought of how I would market anything. Even with Top Finance Blog, I didn’t think about monetizing it until two months after I started it, and I wasn’t sure then how I was going to do it. My medical billing site was the best planned site of all of them, and it makes the most money, and, oddly enough, it was an industry I didn’t have to research because I know it pretty well. For my next site, you can bet I’ll research, then select a niche, then pick the right domain name, select products beforehand, then I’ll set it all up and go for it.

6. No matter how well you set things up, you still need traffic. The most perfect site in the world won’t generate anything without traffic. There are really only two ways to drive traffic. One, through search engines, which means you need to not only do great search engine optimization, but hope to have a niche that will drive either lots of traffic or has loyal readers who’ll buy because they like your information. Two, through efforts such as what we bloggers try to do, or email, or things like Adwords, or hooking with folks who will help to drive traffic.

I think that’s enough for now. Of course, add anything you’d like to the mix, because that’s what we do around here, we share information and ideas. And I could have added a seventh, though it’s more negative, that being that sometimes affiliates drop you because they don’t feel you’re making enough sales, as I’ve been dropped recently by Apple stores and Newegg, though Newegg dropped me because I’m in New York state; so, those two will never be mentioned around here again.


Business.com PPC

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Number 401; A Pattern Of Steadiness

This is my 401st post, and as I do after each century post, I’m going to give a recap of the past 100 posts. I’m also doing something with this post that I haven’t done for any other posts in the past 100, that being I’m skipping three days before this post, as my last post was on the 13th, in honor of what would have been my parent’s 52nd wedding anniversary if my dad was still here now.

When compared with number 301 and, oddly enough, number 101, the more things change, the more they stay the same. First, compared to 101, it took me six months to write my first 100 posts; it took me just under 3 months to write my third 100 posts. This time around, it took me four months to write 100 posts, which makes a bit more sense. One hundred posts every four months comes out to 300 posts a year, so if I keep that up I’ll hit 600 posts by my next anniversary; “if”, that is.

Also, most of the categories remain the same, but the order of posts concerning those categories has changed. Three of the top categories from my first 100 are still here, and from my last 100 four are still here, but this time around, I’ve added two new categories, which means that my top five is, for this month, a top six. Here they are:

Blogging – 20

Internet – 18

Marketing – 15

Research (new) – 7

Affiliates (new) – 6

Writing – 6

I find it interesting that “research” entered the top five/six this time around, because that shows, at least to me, that I’ve had more things that I’ve tested or investigated to share here than I could have had early on, mainly because I hadn’t had the time to evaluate anything. The thing about researched posts is that they take a long time to write. Steve, our friend the Trade Show Guru, compliments me all the time on my output, but researched posts show that I don’t just write everything off the top of my head, that sometimes I put real thought and real time into it all. Just thought I’d point that out. That blogging is at the top of this list is somewhat surprising also, because I’d really thought I had been giving more time to internet marketing topics this past quarter or so, and, though they’re both up there, I’d have thought they would be in the lead; nope.

Next, my most popular articles during this time period. Four of the five were written after #301, which is a good thing for the most part, but one of my articles came beforehand, and I’m kind of surprised it’s still popular because I’d have thought, with more people moving to Vista (or maybe that’s in my own mind”, that this particular post and tip would have dwindled. It’s at number four on this list of visits:

Top 100 Singers Of All Time – 232

Visa Black Card – 155

My Big RSS Subscriber Contest – 144

Getting Google Desktop To Index Thunderbird – 143

The Keys – 140

Next, comments during this time period. This fourth period showed more growth in comments, as it went from 1,344 for the previous 100 to 1,804 this period; I like that. I still wish it was much higher, but I don’t look a gift horse in the mouth. My most commented on articles were:

Upgrade To WordPress 2.7.1 – 70

My Big RSS Subscriber Contest – 60

At Least Be Professional In Your Writing – 55

Nine Best Blogs Of 2009 – My List – 55

Page Rank/SEO – A Short Blogging Research Project – 48

So, there’s those stats for this past group of articles. Now, on my quest towards 500, I’m going to change up a couple of things, because, well, it can either be an experiment, or it’s something that just needs to happen; let’s hear what your thoughts on it are overall. One, I’m thinking about reducing the output of my articles a bit. I’ve been averaging 5 articles a week, and though I can easily keep that pace up, I’m wondering if the number of articles actually keeps the number of comments down. Maybe the output is so much that it’s hard to keep up with each article. I’m not really sure, but I do know that I visit blogs where there might only be one post a week, possibly two, and I see hundreds of comments on those; you see my highest is 70, and that’s over four months time.

Two, I’m thinking that the longer posts, stories notwithstanding, get less activity, for all the work I put into them, and that’s problematic. My solution is to think about breaking them up into multiple posts while spacing them out. So, if an article goes more than 750 words, I’ll break it up into two separate articles that may come in around 370 to 500 words each, since I’d have to add a few words in rewriting a second article to blend in with the first part of an article. That could mean that, for some of my posts, there might be 3 or 4 parts to it, but maybe that’s what’s needed to make sure everyone has a chance to see everything, and maybe the first part drums up interest in seeing the rest of the story, or, if no one’s interested, then the second part helps me with my SEO part. Of course, this can’t be standard, because some posts will have to go over 750 words for cohesion, but I think it’s time to consider it. I want this blog to grow, and though it’s growing, it’s not growing as I’d like it to. And, as I’ve seen how easy it is to post-date articles (this one is actually being written six days ahead), I could easily go out an entire month’s worth of posts, and if I need something more current I always have the option of adding something anew, even if it’s just a quick little video that I like at the time.

And three, I’m thinking that I might add a weekly post of deals that some of my affiliate marketing companies offer, along with codes and the like. Commission Junction and Google Affiliate Network products always have their advertisers sending me new short run specials, and sometimes you can save upwards of 15% if you’re given the code to add onto your sales page while you’re checking out. I’m not sure how popular that would be for everyone, but hey, one has to find new and unique ways to market themselves and their products, right? This one I haven’t fully decided upon, though; I want to think about it some more.

And, one final thing before we move on. I still want more RSS subscribers, and obviously I’m not afraid to ask for more subscribers either. Just to throw this out there, Technorati has finally, FINALLY, bumped me up, and now I’m sitting around 85,000, which I’m not upset about at all. But I want more readers, more visitors, more commenters, and more people talking about me and writing about me. Folks, I’m looking to not just be popular, I want to be a movement! So, get out there, spread the word, share my name and some of what I write on your blogs or Twitter or Delicious. If you haven’t noticed, one thing I often do here is use someone else’s post to write a post of my own, but I link back to it. It’s a good tactic, and even Sire got into the mix by mentioning John Dilbeck in his post against Google’s new advertising policy. It’s works great.

Anyway, by the time you see this, I’ll probably have already put some of these things into practice. Doesn’t mean it’ll stay that way, of course, but for awhile, unless I have a story to tell, this may be the last article you see from me that is more than 1,000 words at a time. For now, please enjoy what I’ve produced up to this point, including this post, and let’s see what the heck 100 articles brings.

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