Commit To Your Craft And Business

I did something Saturday that I’d been planning to do weeks ago. I went out for lunch, got a big table rather than my usual, pulled out my templates and paper and started working on my business plan. I’ve been wanting to do this since the beginning of the year but I kept letting other things get in the way.

Passion Planner

I’m going to talk about my process, share one of my goal and the process I’m hoping to follow to achieve it by using something called the Passion Planner. Just so you know, I’m not getting paid for talking about the planner; I don’t even know if they have an affiliate program. This isn’t a full review of it; just how I’m using it now.
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Promoting Ourselves, Our Content, Our Videos… Everything!

You know, I’m good at giving advice. Sometimes people don’t take it. Sometimes they do, and when they do, things always seem to work out well for them. Not that I’m perfect or a know-it-all, but I’m pretty good at analyzing other people’s habits and troubles and helping to find a solution that helps. After all, I am a consultant. lol

me as Peanuts character
Kind of me lol

Often, people follow my advice… after someone else tells them what I’ve told them. I’ve recommended to some people to start blogs. I’ve recommended to some people that they should be doing videos. I’ve recommended to some people that they should be doing interviews, even podcasts. Eventually they all do it… after someone else tells them after I’ve said it.

I don’t get mad; I figure I’m more the visionary, the one who knows what could come, and maybe I’m so far ahead of the curve that it doesn’t make sense… until it does. It’s like what I say about motivation and motivational material. It’s all pretty good, but sometimes a person isn’t ready for it at that moment. But when they’re ready to consume it… it can be life changing for the good.

Why the preamble? I figured that I’d boost myself up before I break myself down. Because, when all is said and done, there’s a lot of things that I’ve written on this blog that, for one reason or another, I haven’t always done on my own. Thus, I might be holding myself back from some of my long term goals… actually, forget the “might”; I am.

This is a cautionary tale that’s also an open admission. Come along for the ride.

You see, I like to consider myself a content producer. Back in the day, I used to write 5 days a week on this blog. At that time I only had 2 blogs, and on the other one I wrote 3 times a week. Even now, I have 5 blogs, I’ve written two actual books, and I do a lot of writing for others. I’m hoping to make more money writing for others… but that’s another thing entirely.

What I’ve always been hesitant to do a lot of is marketing and promoting. It felt a bit self serving, even though I want more people to visit my blogs, read my articles, and possibly hire me for all sorts of things. I did mention I’m a consultant; yet, even there I’ve always been a pretty reluctant marketer and promoter.

Earlier this year, I shared the results of a short personal study on traffic, which was the result of planning my Twitter posts and writing articles on LinkedIn. I also talked about the disappointment of trying to get things going on both Facebook and Google Plus.

While a part of that was good, it wasn’t close to enough. I’ve had to start thinking about shifting a part of what it is I do, and some of that has come from my conversations with my friend Yasmin Shiraz. Over the course of the last few months, she’s been working hard as getting more traffic to her sites while promoting her latest book and a film project at the same time. I’m tired just hearing about all the things she’s been doing.

However, a big part of it all has been putting into place some suggestions I’ve made. After all, I’m the guy who wrote a post about driving more visitors to one’s blog, and those same tactics can be applied to websites, YouTube, etc.

Hello Kitty Yahtzee
Scorpions and Centaurs via Compfight

That’s been working out great for her. At the same time, it’s gotten me to think more about some of the things I do… or don’t do. It’s pretty illuminating stuff, that’s for sure.

She’s in media, and she knows the value of promotion. I’ve written about promotion and done a bit of it, but I knew I needed to step it up… a lot. I also needed to do it better and smarter, and get more attention to my newer content at the same time. You know, striking the iron while it’s hot.

So, I’ve already made some changes, and I’m going to be making more. I don’t expect anyone to follow what I’m doing because our overall goals are going to be different. After all, I’m trying to become more influential in many different realms. With a name like Mitch Mitchell, I have to jump over the former drummer for Jimi Hendrix and try to out-swim a reporter for the Dallas – Fort Worth newspaper for attention, and probably a thousand other Mitch Mitchell’s who came later to the internet party. lol

What are those changes? Well, I think I’ll talk more about the rest of it next week, but the first change is that, unless I’m paid, I’m going to cut back to one article a week on all of my blogs. Since I have 5 blogs, that should make them all easier to write consistently on, and if I have the article go live on different days, it’ll make them all easier to promote. After all, I’m the guy who told folks what the secret to success was… which I’m not going to say again, so you’ll have to check out the post I just linked to and possibly the video that’s there. 🙂

The one thing that’s not going to change is what this blog is mainly about… well, actually, since it’s about whatever I want it to be about that’s not much of a change overall. lol I talk about blogging, social media and writing most of the time, and marketing is a big part of social media for a lot of people. If it’s not… y’all are either doing it wrong or you’re just writing to be writing, which I’ve been accused of often.

It’s never been true… I’ve always said that I write for myself first and hope that people will enjoy it. After all, if I won’t like it & read it myself why should I expect anyone else would?

So, come back next week for the next round of information. It could be valuable advice and, like I began this article, it seems that when people follow my advice they do very well. It’s time I did the same for myself. 😉
 

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Liking Your Own Stuff

As many of you know, I’ve been making YouTube videos for a couple of years now. I’ve had a few that have done really well, but some haven’t quite gotten the type of traction I’d hope they would get.

Fatty
Berge Gazen via Compfight

There’s always this question about how to promote videos, or blog posts, or things one posts on Facebook. The thing I see happening most often, and I see it on YouTube more than anyplace else, is “liking” one’s own video.

The thing about liking a video on YouTube is that, for most people, it automatically shows up on both the person’s YouTube channel who likes it and on Google Plus, since Google owns them. If you have lots of people following you it’s another way to reach many of them who might not immediately go to your page when you post something, and if you have few people it gives you another opportunity to spread the message that you have a new video.

I remember having a conversation with someone a couple of years ago about this practice, only we were talking about blog posts. She said that whenever she wrote one she shared it everywhere, including Facebook, and then if she could “like” it she would because it would not only help spread the message but, in her opinion, if you didn’t show you liked your own stuff why should anyone else like it.

My response was that it seemed narcissistic and looked kind of goofy, especially if you ended up being the only one liking your own stuff. However, she pointed out to me that whenever we created a new page or group on Facebook that we had to like it, otherwise we couldn’t follow it easily. She was right on that front… but I still have problems with it.

I believe in marketing. I believe in selling. I believe that there are many opportunities to do both, and that probably most of us are bad at these things. I’m the guy who did a video telling people that the ultimate secret to success is selling. So it’s not that I’m against any of that stuff.

I just personally have a problem with trying to tell everyone that I think everything I put out is great. Truthfully, I don’t think everything I write here is great. I don’t think all my videos are great. Pretty good most of the time… yeah. Are some things great in my mind? Yeah. 🙂

With that said, if I click on everything I write or record and tell the world that I think I’m great… am I lying, promoting, bragging… what?

Once again, this is something I don’t have the answer to. Maybe I’m the only one with this issue; I’m not sure. So, on a relatively short post for once, I’m asking you, the blogging public, what you think about liking your own stuff in public. I’m not saying sharing now… I mean visually liking your own stuff.

This should be interesting; I can’t wait to see what y’all come up with. And, as a special treat, how about one of those “great” videos of mine, on the topic of influence? Go ahead, I’ll wait… 😉
 


http://youtu.be/mH02Z4OQxng

 

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A Fine Line Between Courage And Irritating

A couple of posts ago I talked about promotions and marketing and how it can be a challenge to get more notoriety so you can either get more readers to your blog or get more people buying things from you. I looked at all the responses of course and I continued to think about this one because, well… let’s face this fact.

fearless
M.G. Kafkas via Compfight

All of us want “more” something. If we didn’t want something we wouldn’t bother writing our blogs to begin with. I’m of the opinion that if all you wanted to do was vent without anyone commenting or bothering you that you could go the old school way, as I used to do, and just journal things. That way you not only put all your thoughts down on paper, thus clearing your mind, but you can throw it away later on and never look at it again or keep it for posterity when you have the guts to look at it many years later and are either amazed or scared of what you wrote at that time.

So let’s just go off the premise that we want something, and we want more of it. I’m throwing one more thing out there to think about; that’s the fine line between the courage it takes to try to get more recognition or going over the line because you don’t know what you’re doing or have no shame and irritating people.

Here’s an example of the first one. I have a finance blog and I take guest posts there. I have a policy that tells people how they need to contact me and what I need to see. I also make sure everyone knows that if the post isn’t financial I’m not taking it.

This one lady wrote me and she was representing a college. She said the college had a financial program and that she’d like to write an article and link to that site. I’m all about education, so I went for it. Suffice it to say that I had to send it back to her 4 times because it didn’t have any flow. She’d written a term paper; how many of you want to read term papers on a blog? Yet every time I sent it back she was gracious enough to accept what I was trying to say to her and would make changes.

Because of that I went against my own rule and decided that the topic was important enough and the link important enough for me to do more edits than I normally would. I made it flow, made it at least readable for the general masses. Then I told her I’d accepted it but made massive edits and that I’d like her to read it when it went live. She did that and wrote me to say she now understood better what I meant and that she liked what I’d edited much better. Very gracious lady and she was courageous to keep coming back for more in a gracious way.

Then there’s irritating. Another guy wanted to put a guest post on the blog but in his first 3 emails, I knew he hadn’t read the guest posting policy. Eventually he did and then he sent me something that I found totally unacceptable and I told him why; no blatant advertising. Then he asked if he could see the advertising policy, which I sent. Immediately he started offering me less than what the policy stated. I told him twice that I wasn’t accepting anything less than what the policy was, and in my second email back to him I said I wasn’t writing him again.

This precipitated a barrage of emails over the course of the next few days, always offering new terms, a couple of times sending me an article I didn’t ask for, before I finally got tired of the guy and blacklisted his email address; that was that from him. There wasn’t anything courageous in what he was doing because he wasn’t even trying to follow any of my policies, and trying to undercut my rate when it’s cut rate to begin with… please!

The truth is that every once in a while we don’t have the time to promote, promote, promote. We might have to ask someone for some assistance. However, no one should ever ask for anything without first doing something or offering something in return that looks like it’s benefiting the person they’re asking a favor for more than what they’re hoping to get out of their request.

For instance, on this blog I’ve had 14 guest posts over all the years I’ve had this blog. Almost all of those folks were participants on the blog beforehand; the first guy wasn’t, but I was new to the concept then. And I don’t mean a few comments here and there but many comments on many blogs, unless I asked someone to write a post for me, which happens from time to time.

I once asked Guy Kawasaki if I could have a place on his Alltop for my business blog, Mitch’s Blog, and he said yes. However, what I’d done for him first was help him edit his book Reality Check, and I wrote a review on this blog and on Amazon to help him promote it. And I did it all for free, just trying to help. By the way, if you ever see that book in the store look at the acknowledgements and you’ll see my name in the book; that’s so cool! 🙂

What are you willing to give to someone who you respect and who could possibly help you move up higher on the ladder of success? And will you be able to determine whether you’ve gone too far or not enough?
 

Digiprove sealCopyright secured by Digiprove © 2013 Mitch Mitchell

Marketing, Promotion And Video

A couple of days ago one of my YouTube friends shared the link of someone new with me & some other folks. He calls his YouTube page Daym Drops, and he talks about food. Well, that’s not quite accurate; he emotes about food, mainly fast food and different items, though he’ll occasionally break into commentary about other foods such as desserts and comfort food.

idea
Creative Commons License typexnick via Compfight

There are a few things that are pretty amazing about this guy. First, he’s got over 100,000 subscribers, and I’m a new one. Second, some of his videos have garnered millions of viewers. Third, he’s funny; that never hurts. Fourth, by doing something he loves and promoting it in his own way, he not only makes a pretty good living via YouTube but was able to turn what he does into a TV show for The Travel Channel; what the hey?

I was thinking once again about this once again, this thing about marketing and promotion. In a way, they’re different as well as being somewhat the same. Marketing is where you find ways to market your business to get people to buy from you. Promotion is where you find ways to market yourself and your competencies so that people will buy from you or hire you.

Daym (short for Daymond) actually stated something that I’ve been doing over the past year. In one of his videos, he said that if you have something you want to say that you should create videos and put them out, and even if you only have a few viewers that you should continue doing it; find something you love to talk about and go for it.

I’m now up to 90 videos on this particular channel, the 90th being below, and many of them haven’t cracked double digits. My other channel does much better because I fill a void that no one else can touch, but I don’t do a lot of those and I need to start doing way more.

Why? Because it’s a niche that I can claim as my own and one where there’s actually the possibility that I could make money off it via people hiring me for my services. That might be a lot easier than trying to get hired because of my personality, that’s for sure. lol

Someone like our buddy Adrienne’s got it right. She promotes herself by also promoting others, is pretty much everywhere, and is now starting to show up on lots of lists regarding bloggers that people should know about. It takes a lot of work and consistency, but that’s really what promotions is all about.

I’m bad at it; what about you? No matter; check out the video or comment based on what I’ve said above. The question you’re addressing… are you promoting yourself enough, are you marketing your business enough, and are you using video in any way to help you along? Here we go:
 


 

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