Your Purpose In Writing

Years ago I read a blog post which took the position that people writing for business should talk about solutions and not about themselves. I took a slightly different view with a post on this blog titled 5 Reasons Your Blog Is Definitely About You, No Matter What It’s Topic Is. He wasn’t totally wrong, and I’m not totally right, because things are never that cut and dry.


Lua Ahmed
via Compfight

My major point was that people who sell themselves or their services that write blogs absolutely need to say more about themselves than those who writes blogs that sell products. In my case I obviously market services, and I work hard on making myself come across as a person I hope people want to work with. In his case he was a very successful pool salesperson (who’s now more of a personality than a pool salesman, so he came in my direction lol); products were more important to push than himself.

Our markets were drastically different. Whereas he could talk sales in general built around marketing his product, I have to spend more time building up my presence by highlighting issues I feel are important. That hopefully helps to show my possible clients what I know how to do and give them an idea of my proficiency. By the way, how am I doing? 🙂

I also have products, but nothing like what he used to market. You see them over there to the left. Books are harder products to sell, but they’re not really part of my intention. The reason I write books on leadership is to once again promote my competency. If it wasn’t for how long it took me to write them, I might think about giving them away to drive people to my business website… but I’m too shallow to do that. lol

Back to writing. The first thing everyone needs to figure out before writing anything is what their purpose for doing it is. You have to know if the reason is to help market you and what you do, market products you sell, or to just express yourself in a multitude of ways. In every case you’re really marketing yourself, but the purpose might give you different ways to write about yourself.

In the case of the other person I’m talking about, how many stories could he have written about himself and pools? He wrote a bunch of stories about how he helped people solve issues with their pools, or how he helped them select a pool. Every sales person does that sort of thing.

It’s almost the same for those of us that market services. I spend a lot of time on this blog talking about the process of writing, which indirectly markets my writing services. I spend a lot of time on my business blog talking about health care and leadership. Sometimes I solve problems; other times I tell stories that hopefully will get people thinking in a different direction. In all regards, I’m working on marketing myself, which I believe is the overall secret to success (marketing, not my working on marketing). To reinforce this, check out this video:


https://youtu.be/wigiJMeRunU

Truthfully, I can’t help you market products all that well, so I’m going to talk more about marketing yourself and your services. In that regard, I’m going to tell you some of the things I do towards trying to achieve my marketing goal.

I work hard on adding personality to whatever I write. I do that by trying to form my posts into little stories. After all, who doesn’t like a good story? Isn’t it nice when a good story has a happy ending? Even without the happy ending, as long as I’ve satisfied the 3 rules of blogging (entertain, inform or educate) I figure I’ve done the major thing that gets everything started.

After that, it comes down to promotion. You can’t become known if no one knows how to find you, which means you have to go find people to read what you have to say. This is where it gets dicey. You have to decide what you’re willing to do for promotion and if it’s acceptable for the audience you’re trying to reach.

You have to do a mix of marketing and promotion to reach a wider audience. You have to be willing to promote everything you can regarding yourself without being too selfish and not promoting others. When you promote others, many of them will help to promote you.

Here’s the reality of your situation. Every person gets to decide what their purpose is, and then how they want to get it across. There’s no one way of doing anything that works for everyone. My way might not work for you, and I acknowledge that; it might not even work for me!

With that said, write something at some point, then write more, then rinse and repeat as often as you can. Write with purpose while writing from your heart and your mind; make people feel you. Decide which way is best for you and then go for it. Who knows; I might even read it! 😉
 

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How Far Are You Willing To Go For Promotion?

A friend of mine who was a relationship coach once wrote a blog post in her blog titled What Kind Of Attention Do You Want. Her basic lament was how anyone could go onto a site such as Facebook and see relatively young girls barely dressed, putting the goods out in public, and wondering if that’s really how they wanted others to think of them. These days the same can be said for Instagram; I’m beyond being shocked after all these years.


There’s been a lot of stories over the course of time, even now, where both men and women are either losing jobs or opportunities because more companies are hiring someone whose responsibility is to go online and look for information on these applicants. They’re going to sites like those above and not liking what they see, and turning down those applicants. Sometimes they tell them what they found, knowing they can’t get into trouble for either not hiring someone or letting them go because the company doesn’t want to be associated with what’s being represented.
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I Almost Didn’t Get A Comment; This Is What I Did About It…

Last week I did something very different from my norm. I didn’t write a new blog post on this blog or my business blog… or any of my other blogs. I wrote one for my accountant’s blog, but that’s about it. That in and of itself isn’t much of a surprise, because I’ve done that before. What’s different is the reason I didn’t write anything.


I got to the end of last week, ready to write a new blog post… when I realized that I hadn’t received a single comment on the previous post. That’s pretty rare; I usually get at least one comment on everything. The last time I hadn’t gotten a comment on a post was the summer of 2015, and that’s because I wrote some specific marketing articles that I removed a few weeks later. The last time I wrote an article that didn’t get any comments… May 25, 2010!
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Writing – How Important Is It For Your Business?

A few weeks ago I led a roundtable for my consultant’s group on the topic of business writing for consultants with the title above. In essence, I put together a presentation and led the group discussion on a bunch of topics I felt were important to share and talk about. This article will encapsulate what I discussed and share some of the examples I used to get my points across.

Form Letter

I started with an overview of the importance of why good business writing could help our businesses. I listed six categories I felt were important for us to consider, those being:
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Does More Blog Content Work Anymore? Research Results…

I have long been someone who’s believed that the more one writes on their blog, the more traffic they’ll get, the higher their blogs will rank, and the better opportunity they’ll have to be more popular across the board. That certainly used to be true; back in the days where I was writing more than 300 posts a year on this blog it was very highly ranked. Once I slowed down, my ranking dropped, which has happened to all my long time blogging friends who have reduced how much they put out.

it´s not the style ...
ifranz via Compfight

What I didn’t know was whether this was still true. I’ve certainly said it was, the last time being in July when I said that “the more you write the more traffic you’ll get and the higher you’ll rank…“. I didn’t have any information telling me that wasn’t true.

However, what I did have was a lot of evidence that maybe there were other ways of getting higher rankings and better traffic. This is post #1,673 on this blog, which shows you that I have a lot of articles here. One would think all those articles would help this blog be ranked higher than it is; certainly higher than a blog that has fewer than 100 articles.

That’s not the case anymore. I’m not going to specifically point out any blogs here, but there are a lot of them ranked higher than me with a lot less content. Even if some of them are writing extremely long posts, one would think sheer volume might mean something.

Yet, I know someone else who’s been writing for a long time, and almost every day. Jack Steiner, who write the blog The Jack B, has been writing his blog for 12 years, sometimes pretty lengthy articles, yet his Alexa ranking (don’t start with me on that one lol) is still in the 2 million range. His blog is very entertaining, so one would think his ranking and traffic would be off the roof; what gives?

I decided to do a research project to test my long standing belief, which was hanging by a thread. For 31 straight days, I had a new blog post on my 3 Bad Management Processes and it went live, on a Thursday… and that was that. For the rest of the month only one day beat that one in traffic, and that one had dropped a bunch from what I’d had going on. It was also the shortest post to that point, just over 500 words, but it was on point, about leadership, which is the main topic on that blog. It should have been an easy read after all the other articles I’ve been sharing… but it wasn’t.

After that… dud city. My Star Trek article got a lot of shares on Twitter but it didn’t generate in a lot more visits overall; that says something that in its own way supports what I’d wondered about Twitter sharing and traffic to one’s blog. I thought about attributing some of the drop-off to the holiday season and could get behind that theory except the issue started a week before Christmas; freaky.

It leaves me with an unsatisfied conclusion, that being… the research study is inconclusive. If it was working then suddenly stops, does that mean it does or doesn’t work? That traffic has started going back up, slowly though, mean anything? Inconclusive; sigh…

A recommendation… write; just write. That’s the best I’ve got at this point. I’ll add promote, which I’ve talked about as it concerns Twitter, where it seems to work better than in other social media spaces. I’ll continue researching and testing things from time to time and then writing about them it’s what I do after all. 🙂
 

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