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Social Media, SEO And Your Business in 90 Minutes

Posted by Mitch Mitchell on Nov 27, 2010

I close this week of advertising my products with the one that probably ends up having the stupidest name of all, yet was probably the most fun.

The title of this one, Social Media, SEO And Your Business in 90 Minutes, was also the title of the webinar I did in June 2009 along with Renée Scherer of Presentations Plus! In case you’re wondering about the exclamation point, that’s part of her business name so it has to go there. She’s also going to hate that I used this picture of her. lol

It’s strange how I met Renée. I met her at a sales presentation that this other guy was giving, where I was actually asked to do a 15 minute presentation on leadership. In retrospect it was kind of goofy because it had nothing to do with anything that the guy giving his presentation was talking about, but I got free food and a chance to talk in front of people so I have nothing to complain about. A couple of months later Renée actually called me out of the blue, and for the life of me I can’t remember what we talked about at that time, but we decided to meet. During our conversation she happened to mention that she had paid for a program that allowed her to do webinars, but that she had yet to do one and want to know if I wanted to do one together.

I decided that talking about social media, which is a new direction I wanted to go in, would be somewhat interesting to do. In the course of my putting the outline together, something told me that I needed to talk about the SEO prospects of doing social media, and thus it became a big part of the presentation. If we had ended there, the title might have been kind of cool. But for some reason we added the “90 minutes” part to it, and in my mind that makes it sort of goofy. But the presentation went 84 minutes, including a few questions, and overall it was fun to do. We actually had people who signed up and showed up and participated, and as part of my 2011 goals I’m going to be planning more webinars because they are really neat to do.

At the end of the presentation, Renée indicated that she was going to have her friend put it together as a file so we could look at it to see what we thought. Once we had a chance to review it, after he cleaned it up, I thought it would be a great product for us to sell, and as you can see it’s up there in the second spot at the top left. We actually just made our first sale of that product at the end of October, and it’s pretty neat. We put a great price on that because if you ask me it’s worth a lot more.

Why would I say that? I actually showed a lot of things in that webinar, and I gave real information. The people who participated in the webinar said that they got a lot out of it, and that’s always important for me. I’ve written on this blog before about spending my time listening to things that never told me anything and basically started trying to pitch another product before it ended. Of course those things are always free, and you tend to get what you pay for.

This is it for all the products I have at the present time. Every single one of them has been created as a digital file, so if they’re purchased people just have to download them when they get sent to the URL attached to each product. My book is the only product that you have an option of getting a physical copy of at this point, and one of these years I’m either going to sit down and recorded myself so it can be an audio book or I’m going to pay someone to do it.

I thank all of you for indulging me this past week in promoting my products with a second daily post. These probably won’t get a lot of response, and I may not make any sales out of them, but at least no one can say I didn’t try and that they didn’t know I had products.

Mitchell Manager Training Program

Posted by Mitch Mitchell on Nov 25, 2010

When I first went into business for myself, I only had plans on working in leadership and management consulting and training. I figured that I needed products, and you’ve seen some of the early products I created. I started thinking that I needed a product that could be seen as a legitimate training program.

The Mitchell Manager Training Program (you notice that everything has been named “Mitchell” in it; I’m terrible at titles) came from a mixture of some seminars I’d done on leadership as well as taking parts of my book in integrating it into a full training program. The idea was to give tips to folks who were going to be new managers or leaders of some type, but to make it simple so that they could actually learn some of the tips and apply them to the job they had to do later on.

One of the problems I’ve seen with some training manuals is that those things are really difficult to understand without someone helping them learn all the concepts. This training program, which comes in around 130 pages, has five different sections with a mini test at the end of each one. The fourth section of the training program is actually more on stress and budget management than it is actual managing, something I’ve never seen in any other training manual for managers.

With this particular product, there really wasn’t much of a story behind it except I knew it was something I had to create. Of course, one of the problems I had with it is that I couldn’t really find anyone to test it on. So what I did was have a few people read it and give it a shot and asked them their opinion of it. It got a pretty good rating from people, but it wasn’t the type of thing that I felt really could lend itself all that well to testimonials, so I let it go. I think I sold only two of these over the course of all the years I’ve been marketing it, but that’s okay.

And thus I’ve introduced the Mitchell Manager Training Program to you, and it being Thanksgiving day, it’s also the shortest of my little advertisements. Hope y’all have enjoyed your turkey for the day, at least those of you in the United States who had turkey today.

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Beyond Blogging; The Video And Affiliate Program

Posted by Mitch Mitchell on Dec 24, 2009

Yup, time for the next stage in promoting the Beyond Blogging book, for which you can read my review of here. You can also lay your hands on a special report talking about the book by clicking on The Truth About Blogging In The Next Decade.

The next step in the promotion of the book is the Beyond Blogging Video, which is pretty neat and gives you a little bit more information about the book. I’m telling you, I really believe you’re going to like this book, and the video just might be what puts you over the edge in saying “I gotta have that.”

Now here’s the next thing. Initially all the affiliates were invited to join in, which of course I did. Now they’re opening it up where we can invite other people to sign in as 2nd Tier Affiliates. This means you not only get to make sales, but if you do I earn 10%. And, if you get anyone to sign up under you and they make a sale, you get 10% of their sales. I don’t think I get anything extra out of that deal; that would seem to be a bit much, and there’s nothing that says that would happen. So, if you’re looking to join the group marketing this program, sign up now.

Now y’all get to check out the video, sign up as an affiliate, get the free report, and then relax and enjoy Christmas and know that you now have a few free days where you won’t hear me talk about this again until Sunday, the day before the book finally goes on sale. This product launch thing is kind of interesting, and it’s being run way better than when I tried the same thing back in April 2008 with my book. I’m learning a lot.

I hope you check these things out; if you read my review, you already know how I feel about it. Thanks!

Beyond Blogging

Posted by Mitch Mitchell on Dec 21, 2009

Okay, this is definitely something different for me, but different times call for different actions.

I’m on the ground floor of helping to market a brand new product; a J-V (joint venture) if you will. The product is called Beyond Blogging, and it’s a book that has interviews with some of the top money making bloggers of our time.

Now, here’s the thing. The book isn’t available until December 28th. Going to the links now gives you a chance to download a sypnosis of the book, which is pretty good. How do I know? Y’all know me. I’ve said that, except for some of my CJ banner ads, I’m not endorsing anything I haven’t seen. And one of the authors, Mike Cliff Jones, has given me a copy of the book to review up front so I can tell y’all about it. And you know it’s going to be in my words. Sure, they’ve created their own copy, but it’s not my style to use someone else’s words instead of my own on my blog. Nope; ain’t gonna happen. So, here’s a legitimate review; gotta love it!

The book is actually a compilation put together by two authors. One I’ve already mentioned; the other is Nathan Hangen. And this is a book; more than 160 pages worth of very good stuff. They’ve talked to some impressive names if you know anything about big time bloggers.

For instance, we have Gary Vaynerchuk, someone our friend Sire just found out about and had written that post about him, so he’s a big deal.

You’ve got Chris Brogan, who many people know as not only a big A-list blogger but an expert on social media as well. Chris also has a couple of books out there that some of you have seen.

You’ve got David Risley, someone who just came to our attention through an infamous post, once again, on Sire’s site (man, two mentions in my sales letter; is this guy living the life of Riley or what?). I have to admit that after reading his story and his bonafides in the book that I have a lot more respect for his accomplishments.

Of all things, they even got John Chow to sit down with them and discuss how he made his money online. For those of you who scoff at this guy, trust me, you need to pick up a couple of tips from him and how he’s done it, because this is a guy who really didn’t need money from the internet to be considered successful, and he did it anyway.

And there are a lot of other people inBeyond Blogging, for a total of 15 profiles. They all have a bit about their background, they get to tell their stories of success and failure, and how they see blogging and making money will go in the future. I have to say it’s a very good read, and I’m proud to have had the opportunity to not only read it, but to be an affiliate for it. And y’all get to let me see just what kind of marketer I can be, because I’m going to be following their time schedules in marketing this book, which means this isn’t the last post you’ll see on the book.

So, here’s what I’d love you to do for me now. Click on either the Beyond Blogging book, the link in the book name above, or the banner ad below. Go to the website and download the free pdf so you can see more of what the book is about in someone else’s words. There’s might be flashier than mine, but hey, it’s me! Anyway, go there, check it out, then stay tuned as I work with them for the hopefully successful launch on December 28th. I’ll also be adding the book to my sidebar to remind you of it, because I’ll be marketing it long after the launch. I think this book is quality stuff, and I know most of you will also. Have I ever lead any of you down the wrong path? And who among us hasn’t talked about wanting to make more money by blogging?

By the way, notice one very interesting thing, something I actually tried to do but couldn’t do because the domain name was always taken. Every one of the folks above has their own website in their own name. Something to think about, especially where this book is concerned. That’s the only hint you’re getting from me!

Keys To Leadership

Posted by Mitch Mitchell on Mar 5, 2009

Back in November, I wrote about my first book Embrace The Lead, and of course I’ve talked about my other book, my ebook Using Your Website As A Marketing Tool a bunch of times here. These are the first two products I have on the upper left there.

The third product I have, it seems that I’ve never mentioned it on this blog, which is astounding for me, with all the posts I have. It deserves a mention, as I’m as proud of it as I am the other things, and it comes with a better story.

It’s called Keys To Leadership, and it’s my two CD live seminar series that I recorded in January 2004, here in the Syracuse area. Of course, as you now know, nothing comes easy for me, even those things that should be really easy. If they did, I’d never have stories to tell. Let me tell you the story about these CDs, after I tell you briefly about the CDs themselves.

The first CD is called What Makes Leaders, and in this presentation I talked about stories that highlighted what I felt leadership is all about. The second CD is called Communications/Nine Direct Management Points, and it obviously begins with my talking about the art of having good communication skills, followed by nine points I feel are needed in order to be a good manager, with mini stories of course. If there’s anything I’m pretty good at, it’s telling a story.

And hence, the brief story of this series. The one thing you should never do when you live in the Syracuse, NY area is schedule anything of importance in either January or February, unless it has something to do with winter. It’s not that people won’t come, but they have to have the ability to come. In my case, I had scheduled myself to do three consecutive Wednesdays of seminars, all on leadership and management, but with a different focus for each session. I did charge for them, though not a lot of money, and they were advertised fairly well, as I have a connection at the Syracuse newspapers who always helps me out.

What didn’t help me out was the weather. The first week it was 15 below zero (that’s Fahrenheit; -26C) and snowing pretty badly. It had been snowing fairly heavy for 3 days already, and this would be the final night for this particular storm, though it wouldn’t be the final night of snow during a period where it showed 44 days in a row. The second week we experienced storm number two, and all the major highways were closed; I ended up canceling that one, as only two people besides my wife and myself dared brave the trip. The third week we were having storm number three, which was the least amount of snow of the three storms, but there was so much snow already on the ground that there really wasn’t anywhere to put new snow. The snowbanks around my house were over seven feet; now that’s scary.

As you can probably imagine, this means that none of the seminars were well attended. But I plowed through anyway, and those people who came seemed to enjoy it. My friend Kelvin said he was surprised that not only could I get up in front of a group and give a full presentation, but I did it without notes, as I memorized my topics and the general gist of what I wanted to speak on, then just went at it. As a professional speaker, I pride myself on rehearsing so that I’ll come in on time; after all, money is time, right? And I generally got positive feedback from the folks who showed up, which was nice. Actually, I got positive feedback from everyone, even the one guy who wanted to debate me on the concept of whether leaders were born or not. But he was a good guy just the same.

Anyway, that’s my little story, and my introduction to my CD series, which, if purchased, can be immediately downloaded and listened to. Not quite a squeeze page, but it’s integrated into my business site for conformity. I hope you at least take a look at how I’m advertising it, and, of course, it’s there on the left, the third item down.

See, all these products I’ve created, and I have two more that you can look at on my business products page, if you so choose to do. I hope you will; enjoy!

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