Web Traffic Stinks; What Gives?

It’s the last day of April and in a way I think that’s a good thing. I’m hoping for some better things to come, and for the record, I’m talking about online things.

What an interesting month this was. There were some things I did that in the past would have been amazing in raising traffic. Instead, I seem to have taken a hit in traffic across the board except for one of my sites, and that makes no sense.

I had heard that there was indeed another Panda update from Google. I’ve been touched before so I figured that maybe it was done messing with me. Nope, seems not to be the case. This blog dropped about 25% in traffic over the last month, even though I’ve kept up the same posting schedule. Actually, it dropped the previous month as well, but only about 5% so I hadn’t thought much about it, but when I looked at Analytics again I noticed that suddenly on one day it dropped noticeably, which means I was doing pretty well until that point. Heck, I was even listed on Technorati’s top 100 business blogs in 68th place; that’s gone now.

I tried an experiment on my business blog that has always worked in the past. I wrote 18 articles in 15 days, and posted 15 straight days. Over the years, previous tests have always shown that more content equals more traffic; instead, traffic dropped about 10% during the period and continues to slowly drop. Now, this blog not being niched maybe I could see it, though I still wouldn’t like it, but my business blog is fairly strongly niched; no reason it shouldn’t have gone up.

My finance blog stayed almost the same, and my SEO blog did go up, but that one’s still fairly new. The website that made a nice recovery in my mind is my medical billing site, where traffic jumped 25% after falling some months ago, but my Adsense money hasn’t gone up any and that’s slightly disturbing. I got a notice from the Adsense folks saying I should add one more ad unit to each page, but I’m thinking that would be overkill.

Is anyone else noticing traffic fluctuations on their blogs or websites that aren’t positive? I know I’m not the only one, as I was reading a few blogs over the weekend lamenting the same thing. These things are getting out of hand in my opinion.
 

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Discount Panda Updates? Not Me!

This is what happens when you don’t keep up on things. I’d almost missed that Google had put through another Panda update in October. The first time they did something like that most of my blogs took a tumble, but overall it wasn’t all that bad. However, this time it’s taken direct aim at my biggest money making site.


by Richard Elzey via Flickr

I’ve talked about my site Medical Billing Answers before. It’s been generating close to $300 a month in Adsense revenue, and with the other money I’ve been earning from other sites, which isn’t much, I’d been feeling pretty good. I want it to be higher but I figured that time would help push it along.

In early October it’s earnings were right on pace and I went on to start dealing with other things. With a week to go in the month I went to look again and noticed that things had dropped off sharply, and that I might not even make $200 for the month. I did, but barely. Not only that, but I ended up not getting paid my September money, which was greatly irksome.

On that front Google did eventually send out a notice to everyone talking about their glitch and saying that most of us would get that money and our October money at the same time in November; I’m still holding my breath on that one. However, almost halfway through the month and I’ve barely passed the halfway point towards $100; what the hey?

This is the part I don’t understand. My site on medical billing issues was doing very well, and suddenly, after what I believe is its third alteration, Panda decides it has no real authority after all? And just like that it affects my income that drastically? Is that fair?

Actually, it has nothing to do with fair I suppose, but reality. I haven’t added much new to that site in about 3 months, and maybe that’s the issue with Panda; no new activity, it stops sending people your way. These days everything seems to be about activity, kind of like the topic I touched upon when I wrote about blogging frequency. I mean, while traffic on my medical billing site has fallen 32% over the last month, traffic on this site has increased 7%, on my business blog it’s up 9%, and my finance blog is also up 8%. These are sites that I’ve kept up consistently new content. The oddity is my SEO blog, which is showing a decrease of 13%, even though I have a new post every 3 days there.

I’m irked that my income stream has been interrupted, yet I also think there’s something that I should have been able to do to keep it coming in. Do I start another blog? Ugh! Nope, that’s not going to happen. I guess I just have to try to make sure to add something new there at least once a month to see if that helps get its steam back. It does prove the overall need to diversify income streams, even online. Still, I’m not happy about it overall.
 

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