Many years ago I read a blog post called Customers Won’t Discount Your Dishonesty, where the author was basically talking about internet tricks a lot of online marketers try. The article specifically mentioned this sneakiness when you’re trying to leave a website, only to have a pop up window stop you with a discounted offer […]

In January 2014 I wrote a post titled To Capture Or Not Capture Email Addresses; That Is The Question. As the title suggests, I was looking for a compelling reason to start capturing email addresses, beyond the old saw “the money is in the list”. As the comments on that post indicated, only one person […]

For 10 years I wrote a newsletter on leadership topics. For 8 of those years I also wrote a newsletter on health care finance, though it was a lot more sporadic. I stopped writing both because after so many years I not only could never get the list to grow all that much, but I […]

Our buddy Sire recently wrote a post titled Why Do People Unsubscribe From Your List. It was an intriguing little post that asked the question more than attempted to answer it. He’s fairly new to the list game; I only have one email list, and that’s for my own leadership newsletter. by Bàrbara Bessa via […]

I was having an interesting conversation with a friend of mine about the concept of free. He was saying that offering free items these days, which almost everyone recommends as a way to drive people to one’s blog, website, or newsletter, is passe and just doesn’t work anymore. He used as his example the free […]

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