Tag Archives: Networking

How Does Your Personal Community Flow?

This is a break from my norm and a fairly short article, but there’s a purpose to it. Stick with me for a couple of minutes; I’m a bit curious to see what you’re thinking.

sense of community

I have different levels of friends and associates in my life. In a way, it’s like a funnel, where the smallest part is populated with maybe 4 or 5 people, it goes up slightly from there to the next level, and at a certain point it widens greatly because there are many people I’m friendly with that aren’t exactly my friends; at least I don’t see them that way.
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Offline Marketing Is Important, Even If Your Business Is Online

As my friend Kelvin likes to say, sometimes we’re more suited to offer someone else advice than remember how to use it for ourselves. Occasionally this happens to me, but at least I’m always ready to try something rather than just sit around wishing I had. However, this all starts with a story from some years ago.

offline marketing

Definitely in marketing mode

In a Facebook group, a lady was asking for advice on how to better offer her services, as she was self employed and was struggling to keep her business afloat. She owned, and still owns, a dance studio. She’d done a few things such as advertising in the newspaper and putting flyers up around town, and she also has a website.
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Reinvention Weekend With Melinda Emerson

On October 15th my wife and I participated in what was called Reinvention Weekend, which was hosted by Melinda Emerson, also known as the Small Biz Lady. We had a nice time and a great experience, and I decided I was going to write about it like I wrote about the Blogging While Brown conference. This means I’m going to give you the good and the bad of the entire weekend in story form; you’ve been warned! 🙂

driving002
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What Does Social Media Engagement Mean?

Often on this blog, and in comments I make on other blogs, I talk about the concept of engagement. I use this term when I’m talking about meeting people and networking on social media because I tend to believe that it’s the most important thing anyone could ever do online.

2014 WLS Welcome and Networking Event
United Way of Greater St. Louis
via Compfight

What do I mean by engagement? Overall I believe it means that you have to either talk to somebody every once in a while or actually comment on something so that if either the person who generated a topic of conversation responds to you or possibly someone else sharing that information responds to you, that other people who may see it after the fact might respond to you.

This doesn’t mean that if you put something out first that you have to actually add something extra to it to get people to talk to you. As a matter of fact, other than blogging, even though you’re hoping that people will respond to things you put out that are original, the reality is that, for the majority of us, more people will respond to things that other people initially put up that we share.

Let me give you some examples.

On Twitter, I like to share different things that people post. Sometimes those things are a retweet from someone else. When it’s a retweet, I try to do what I can to get the name of the person I’m connected to who is retweeting the item into the tweet. If there is no room for me to make a separate comment then at least I’m acknowledging the person who I’m connected to and in my own way thanking them for sharing that information.

Also, at least half the times that I retweet something I will add a / and then comment after it. The person I’m retweeting will definitely know that I’ve commented on what they shared, and it’s my hope that other people will recognize that extra comment as mine.

By doing each of these actions, every once in a while someone will start talking to me. Whenever someone talks to me first I always respond, although I don’t get that back all the time. Still, at least the attempt has been made to get to know someone better and to generate conversation. Thus, the beginning of engagement.

As it regards Google Plus, I try to do the same type of thing even though it’s slightly different. Sometimes I just comment on what someone puts up. Other times I’ll reshare it, and when I do that I always have a comment before I share the item.

What sometimes happens is that people will come by after seeing I shared their item and give me a +1. Every once in a while they may thank me for sharing the item. Most of the time if I at least comment on the original they may just say thank you or they may start a conversation with me. That’s actually what I’m shooting for because, once again, I tend to believe that engagement is the key to getting to know one another. That’s what true networking is all about.

The last one I’m going to touch upon is blogging. If you read this blog often enough you know that I am always saying that you should respond to comments. I also say that there are times when people leave lousy comments, or comments that there’s really nothing to respond to.

There’s someone who’s been leaving comments on this blog that, by the time this article goes live, I’ve either started to delete or the types of comments have changed, where the words “thanks for the informative post” are in every single comment. Even though my name is used, since there’s never anything else that’s new it looks like a spam type of comment.

Engagement begins when someone leaves a comment and mentions at least one thing in the article or addresses at least one thing that was in the article that either they want to agree with, disagree with, or specifically say whatever they want to about it. Without addressing anything that’s either in the post, or give a point of view on something that’s related to the article, or even telling a story that the article reminds you of, you have lost your opportunity for any kind of engagement and look like you’re just trying to get a backlink.

Maybe I’m just being a bit pigheaded when it comes to this concept of engagement, so I’ll ask you. Do you write your blog, or produce anything else that you send out to the masses, hoping for engagement, or just because you want to talk to yourself out loud and hope others will check it out? If you don’t want to engagement, then how do you know they’re even reading anything you put out? If you don’t care then it’s no big deal. If you do care, then you have to follow the concept of giving to get.

Let me know your view on this topic.
 

Digiprove sealCopyright secured by Digiprove © 2014 Mitch Mitchell

Are You A Lazy Networker Or Marketer?

Some of you know I own a blog about financial stuff. Some of you also know I used to accept guest posts on that blog, but ended it last December after being bothered by the types of requests I was getting, the lousy editing and, well, just the time it was taking away from doing other stuff.

Portrait of a Traveller
Dick Vos via Compfight

Even though I still get those requests, I can easily deflect them. However, if the offers are good, I still entertain letters about advertising, although so far I haven’t found any of them to be up my alley. I’m just not going to allow links or banner ads to any businesses or companies that aren’t aligned with finance on that site; that’s the smart way to do business right?

One type of email I get, that most people get, is the form letter. You know it, where you see the same language all the time, the lies about how they’re impressed with your site, yada yada.

One rule I’ve always had, even with the guest posts, is if my name isn’t in the email I ignore it and move on. When I was accepting guest posts, if I got a second email I’d write back quickly informing them that they hadn’t read the guest posting policy; yup, I had one of those, fairly extensive. Nowadays I’ll ignore that second email and move on with life.

Well, the other day I got a third email from someone. However, in both the second email and the third, instead of writing something new, and still not having my name anywhere in it, the emails said “contacting you again; see message below.”

Since I got a third email from the guy, I decided to write him back. This is what I wrote:

Greetings,

I’m responding to this email because it seems ignoring it hasn’t taught anything.

Yes, I saw the other emails. Why have I ignored them? Because every single email is proof that you or nobody else who works with you has ever visited my website. If you had you’ve have seen that I have a name, I have an about page and I have an advertising policy.

Frankly, it’s always been my assumption that if people who say they want to work for me show that they’re too lazy to look at anything on the site that I don’t trust them to keep their word on anything they have to say, thus I’m not working with them. I’m only writing you because you’ve sent this more than once.

If you’re actually representing the company you state you are, you’re doing it poorly. Maybe you’ll treat your job and give the people you hope to work with a bit more respect after this email. In any case, at this juncture I’m not interested. I wish you well as you pursue your career, hopefully with a bit more circumspection on how to contact potential customers and partners.

Was that too harsh? I didn’t think so, and I actually felt it was a good lesson that might help make this guy a little bit better at what he does and how he works.

Y’all know I’m an independent consultant in health care. Because I can’t call all the hospitals within a 7-state radius all that often I have a set of marketing letters to help introduce myself to the people I need to talk to.

Pushkar, chai wallah (tea vendor)
Arian Zwegers
via Compfight

What I have done is researched every hospital I wanted to send something to and found the names of the people in the position, as well as the actual title they hold, and that goes on the letters I send out; almost never email. I do that because I know if a letter is a bit more personal there’s a better chance it’ll at least be opened, and hopefully read. I also try to mention something about the hospital that I’ve learned that might flatter them in some fashion, such as acknowledging a new service they have or an award they’ve recently won.

Sometimes you get a name wrong because, in health care, people move around pretty fast. But that’s not a big deal because you’ll get the correct name when you follow up by phone. And that’s interesting because at least someone will talk to you, maybe not your intended target, if you have a name.

It’s just lazy marketing if you don’t try to find out someone’s name, or if you haven’t even looked at the website or blog of a person or business to see if maybe the information you’re looking for is there already.

Add this to the process of networking, where you reach out to someone without even attempting to know something about them. At many networking events I go to people only talk about themselves, and are pushing their business card at you before they’ve even told you their name. Sometimes I don’t even reciprocate by giving my card out because I know this is someone who could care less about me. Who wants to spend money, or sometimes even make money, working with someone who doesn’t care about you in the least?

Am I in the wrong here? Am I not being forgiving enough to those who obviously don’t know any better? Or do you see where I’m going, what I’m saying, and possibly agree? Let me know, and thanks for reading.
 

Digiprove sealCopyright secured by Digiprove © 2014 Mitch Mitchell