Tag Archives: Marketing

Your Purpose In Writing

Years ago I read a blog post which took the position that people writing for business should talk about solutions and not about themselves. I took a slightly different view with a post on this blog titled 5 Reasons Your Blog Is Definitely About You, No Matter What It’s Topic Is. He wasn’t totally wrong, and I’m not totally right, because things are never that cut and dry.

My major point was that people who sell themselves or their services that write blogs absolutely need to say more about themselves than those who writes blogs that sell products. In my case I obviously market services, and I work hard on making myself come across as a person I hope people want to work with. In his case he was a very successful pool salesperson (who’s now more of a personality than a pool salesman, so he came in my direction lol); products were more important to push than himself.
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What’s Your Gullibility Factor?

I’m glad I understand SEO. If I didn’t, I could be one of those people who falls for those emails that show up saying “I found your site and noticed that you’re not ranked on the first page of Google. We can take care of that for you with a free assessment.” Those aren’t the exact words, but I’m betting most of you that have a website have seen something like that here and there.

Naive

Kevin Krejci via Compfight

Or maybe you see something like this in your comments if you have a blog: “Wow, you’re really smart and this post is amazing. I’m going to subscribe and read everything you write from now on.” Tugs at your ego in a positive way doesn’t it?
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Marketing Vs. Promoting

Almost 10 years ago, when it was a popular thing to do, I introduced a new website based on a lot of articles I’d written on the topic of smoking. I’d written the articles for someone else who’d asked for 20 of them, but when he decided he only wanted 7, I kept them all for myself and create the website.

promoting happy
Mom’s promoting Happy!

I introduced the website on this blog and some of the visitors here went to check it out. During the discussions that took place afterwards, one of the commenters asked if I had ever used any of the products I was promoting on that site to help people stop smoking, to which I had to say “no”; I’ve never smoked. Another commenter stated she thought the topic of promoting something one hadn’t used might be an interesting topic to write on. I’m going to tackle it now… all these years later! 🙂
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The Art Of Hype

These days the Super Bowl is one of the most hyped sporting events in the world, but it didn’t start out that way. For the first two Super Bowls, they had trouble filling the stadium. That was back when there were actually two separate leagues, and the National League, which was the much older league, was considered superior because the Green Bay Packers won the first two, and it wasn’t even close. When Joe Namath vaulted the New York Jets over the Baltimore Colts in the third Super Bowl, followed by the Kansas City Chiefs the next year, the leagues merged and the game started to take on a bit more prestige and charm. Look at the behemoth it’s become.

Hype!

Hyped!

When the Super Bowl, and football itself, was starting to grow, it was still second fiddle to baseball, which had a bigger presence in at least the Americas and in Japan. It had a major appeal because all baseball took was for each kid to have his own glove, one ball, and one bat, and you could have as many players as you wanted.
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Setting Your LinkedIn Privacy Preferences

Last week I was going through Flipboard when I came across an article about LinkedIn privacy. I knew I’d set up my site to protect some of my information, but I never thought much about the advertisements that show up now.

That’s because I got on LinkedIn in 2006, back before they were trying to be Facebook, and they didn’t have advertisements. Now they have advertisements along with the newsfeed, something else they didn’t have a long time ago, and track a lot of other information that I hadn’t thought of.
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