Marketing Vs. Promoting

Almost 10 years ago, when it was a popular thing to do, I introduced a new website based on a lot of articles I’d written on the topic of smoking. I’d written the articles for someone else who’d asked for 20 of them, but when he decided he only wanted 7, I kept them all for myself and create the website.

promoting happy
Mom’s promoting Happy!

I introduced the website on this blog and some of the visitors here went to check it out. During the discussions that took place afterwards, one of the commenters asked if I had ever used any of the products I was promoting on that site to help people stop smoking, to which I had to say “no”; I’ve never smoked. Another commenter stated she thought the topic of promoting something one hadn’t used might be an interesting topic to write on. I’m going to tackle it now… all these years later! 🙂
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The Art Of Hype

These days the Super Bowl is one of the most hyped sporting events in the world, but it didn’t start out that way. For the first two Super Bowls, they had trouble filling the stadium. That was back when there were actually two separate leagues, and the National League, which was the much older league, was considered superior because the Green Bay Packers won the first two, and it wasn’t even close. When Joe Namath vaulted the New York Jets over the Baltimore Colts in the third Super Bowl, followed by the Kansas City Chiefs the next year, the leagues merged and the game started to take on a bit more prestige and charm. Look at the behemoth it’s become.

Hype!
Hyped!

When the Super Bowl, and football itself, was starting to grow, it was still second fiddle to baseball, which had a bigger presence in at least the Americas and in Japan. It had a major appeal because all baseball took was for each kid to have his own glove, one ball, and one bat, and you could have as many players as you wanted.
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How Far Are You Willing To Go For Promotion?

A friend of mine who was a relationship coach once wrote a blog post in her blog titled What Kind Of Attention Do You Want. Her basic lament was how anyone could go onto a site such as Facebook and see relatively young girls barely dressed, putting the goods out in public, and wondering if that’s really how they wanted others to think of them. These days the same can be said for Instagram; I’m beyond being shocked after all these years.


There’s been a lot of stories over the course of time, even now, where both men and women are either losing jobs or opportunities because more companies are hiring someone whose responsibility is to go online and look for information on these applicants. They’re going to sites like those above and not liking what they see, and turning down those applicants. Sometimes they tell them what they found, knowing they can’t get into trouble for either not hiring someone or letting them go because the company doesn’t want to be associated with what’s being represented.
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Setting Your LinkedIn Privacy Preferences

Last week I was going through Flipboard when I came across an article about LinkedIn privacy. I knew I’d set up my site to protect some of my information, but I never thought much about the advertisements that show up now.


That’s because I got on LinkedIn in 2006, back before they were trying to be Facebook, and they didn’t have advertisements. Now they have advertisements along with the newsfeed, something else they didn’t have a long time ago, and track a lot of other information that I hadn’t thought of.
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Spreading Your Online Self Too Thin

A few days ago Instagram announced that it was going to allow more people to business accounts which would give them the ability to schedule posts ahead of time, something that’s not allowed right now. I’ve subsequently read a lot of articles telling people it’s the best thing since sliced bread (not a direct quote lol).

Thin me
I was thin once 🙂

As someone with 5 blogs who also writes for 2 others I don’t get paid for, I think I can speak about the issue of being overwhelmed by having too much exposure online. This time I’m not talking about the people who might view your content; I’m talking about your ability to keep up with all of it and whether it’s worth the effort.
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Digiprove sealCopyright secured by Digiprove © 2018 Mitch Mitchell