# Pot Odds In Internet Marketing

Many of you know how much I love going to play poker. I get a lot of enjoyment out of it because I love the camaraderie that eventually is created by spending just a few hours with a bunch of people you’ve never met before, commiserating with everyone else who’s either won a big hand or gotten beaten in a big hand. We’ve all been there, and we all have stories to share.

One thing I like to believe I’m good at is figuring out what the odds are that my hand is good or not. Of course, having a good hand doesn’t always mean it’s a winning hand, but more often than not it works out just fine. What I’m not good at is figuring out the numbers, as in what the actual percentage is that favors my hand.

I was reading a blog post called Easiest Way To Understand Math In Poker, where the writer, named Mitchell Cogart (knew I liked him for some reason) was giving some formulas for how to calculate it fairly quickly. It’s still somewhat beyond me, mainly because it takes time to do those calculations, and unless I was playing in a tournament, I don’t like taking that kind of time figuring out anything.

However, it’s the other thing he was talking about that starts to get me into the point of this post. There’s something called pot odds that, to poker players, is very important and very intriguing. In essence, it’s figuring out how much the pot is worth to you in odds versus the odds of you having a winning hand. Just to throw out numbers, if you only have a 30% chance of winning a hand, but the dollars in the pot come out to you having a 55% chance of winning the pot, many poker players will take a chance on the money rather than their hand because they perceive the dollars are so high that you can’t afford NOT to play the hand.

I hear this on poker commentary sometimes on TV. The guy will say “there’s so much money in the pot that so-and-so absolutely has to call the hand, even though he’s going to lose.” On TV, you always know what the players hands are, so you know who’s going to win or lose. But the players don’t know that, so you see them taking time, running through all the calculations in their minds, and then they’ll pull the trigger on hands that most of us would say we know better than to play because we have no idea on how to calculate pot odds.

In a way, you can relate that to trying to learn more about internet marketing. There are a lot of products out there that will teach you something about it. Some are very good and some aren’t all that good. However, what most of us believe is that the more expensive something is, the more we should be getting out of it. Truthfully, that may or may not be true. The “pot odds” are in your favor; after all, why would someone put a \$500 product out there that wasn’t going to deliver on what’s been promised, right?

Here’s the thing. Just like everything else in life, nothing works for everyone. It’s possible that the \$500 product might tell you everything you need to know to make money, or it may not. It may tell you things to do that your morality won’t allow you to do. For instance, if it said that in order to make lots of money you have to kill a lot of puppies, would you do it? If it said that you had to do what’s known as black hat principles, would you do it?

While I was at my mother’s house on Friday, she was watching this network that was advertising a program called Kell On Earth, about this fashion designer who’s very successful. However, she’s a terror; there’s no way I’d ever want to deal with that type of person on a yearly basis, let alone a daily basis. She berates her employees and other people around her, but justifies it by saying she has to do what she has to do to stay at the top. I’m sorry, but if you have to treat people as if they’re inferior to you then I don’t want to be successful. It’s not my style, and I couldn’t live with myself. Yet there are thousands of people who subscribe to that and believe it’s the way to go. Notice how some are successful, but others aren’t? Once again, no one size fits all.

Some folks thought I was being too lenient when I reviewed Six Figure Blogger Blueprint. The thing is, the book wasn’t really for those of you who have been doing this for awhile. It was also free, not a full course on internet marketing. It got me thinking about things, and any book that does that for me works for me. We all judge things differently. We have to know ourselves, and what we might respond to. Like that book to the right side there, 20 Ways To Make \$100 A Day Online. I bought that book, and I think it was perfect for me because I was able to take just one of its principles and turn it into a way to make money. It wasn’t overly expensive, but turned out to be just what I needed. I calculated my odds for finding something I thought I could use, and I turned out to be right.

How do you determine whether something might work well for you or not? Do you even try anymore? I say that at the risk of jumping into Sire’s response, because I know he’s said more than once that he won’t pay for anything anymore, after being burned many times early on. Has that happened to some of you as well? I’d really like to know.

 14K Yellow Gold Diamond Heart Bracelet Price – \$404.08

# It Pays To Be Bad Sometimes

You know, I really didn’t want to talk about this Tiger Woods thing because, overall, I don’t care who he’s been with or anything else. Yes, he’s let a lot of people down, especially with how he’d built himself up as this paragon of virtue and dedication only to his sport and his wife, and to see all of that come crashing down is depressing in some fashion.

But the truth is that he’s an athlete who owes none of us anything. He never had any moral authority like one of my childhood heroes Jesse Jackson, or a politician like Mark Sanford, governor of South Carolina. Tiger Woods ends up being Muhammad Ali (another childhood hero) in a way; heck, that could end up paying off well for him in the end.

See, here’s the thing. Over the past two weeks, I’d been wondering why all these women were coming out saying they’d had sex with Tiger; let’s call it what it is, instead of saying he “slept” with women. Heck, I’ve slept with women in my lifetime and none of it involved sex; yeah, I’m pathetic, but trustworthy. ðŸ™‚ Anyway, it had been troubling me the first week. Then one of my friends on Facebook talked about it, so I came out saying I just don’t get what these skanks could get out of it; yeah, I called them skanks. She didn’t have an answer either. So I went and mentioned it on Twitter, and I got my answer; money!

Oh yeah, the mighty dollar. Most of these women got paid to tell their story. Some of them, it seems, had been paid before by Tiger; they got him co… no, I’m not going to say that, as that jokes way too easy. Let’s just say they’re getting paid twice for having sex with him, well, once, twice, twenty times… who knows?

Most of them are getting paid. Some are getting paid really well. Some say they’re not getting paid, but then why the heck would they come out and say this stuff? That’s really the main question at this point; if they’re not getting money, what’s in it for them to come out and admit that their tramps, skanks, and sluts (as opposed to ho’s, because ho’s readily admit they get paid)?

Tiger gets his share of the blame here, but, as I said, this really isn’t a story about him as much as it’s a story about being bad. Let’s take a quick look at our short list of sex scandals, shall we?

Kobe Bryant was accused of rape, got out of it by paying off the person accusing him, and is now not only the best basketball player in the NBA, but has endorsement deals paying him more than he was getting paid beforehand. Why? Because just being accused of that heinous act gave him what’s known as street cred (credibility, for those in other countries who might not be up on the lingo), and suddenly it was cool for guys in the ‘hood to wear his gear.

Ashley Dupre, the young prostitute that brought down the governor of New York Eliot Spitzer, is now writing a column for the New York Post. Of all things, she’s giving sex and relationship advice. Of course, I’m sure she sees this as a major fall in cash, since she was making about \$5,000 a pop as a prostitute (man, I can’t help myself; the puns are there), but at least she now has a steady job, even if she’s prostituting herself in a much different way (it is the Post after all).

Jerry Springer was mayor of Cincinnati when he was arrested for soliciting a prostitute. That wasn’t the worst of it, though; he actually wrote her a check! Now Jerry Springer makes around \$20 million a year at least, writes a column for some newspaper, has had a couple of legit TV gigs here and there, and, well, he hasn’t gone too far from the sex now has he?

Mark Fuhrman, the detective in the O.J. Simpson case who was quoted saying all those racial epithets on tape and pretty much sealed the case in O.J.’s favor has made quite a nice living as a fiction writer. A couple of his books have gone to number one on the best seller’s list; he wasn’t making that much on a cop’s salary, that’s for sure.

Who really knew who Paris Hilton (she’s “hot”; lol) was until a video of her popped up showing that she had some skills doing, uhhh… well, you know what she was doing. She was someone else who was already rich, though it was daddy’s money, but she turned that one indiscretion into her own multi-million money making venture which includes fashion, perfumes, TV, modeling, movies and music; okay, she’s not making millions off the albums, although she did have one song to to number one on the dance chart. But the thing is that this is millions she’s making on her own, to the tune of almost \$35 million a year, thus she hasn’t had to touch her trust fund, which is estimated to be in the 9 figures somewhere.

And we have Kim Kardashian, who turned her little home video into an empire that has made her a very rich woman. I mean, TV, modeling, fashion, and almost anything else you can think of, and that backside… let’s not go there except to say she replaced Jennifer Lopez in that area and leave it at that.

See, notoriety didn’t hurt any of these people. None of them, other than Kobe Bryant, were even in the consciousness of most of us until we heard about these indiscretions, and look where they are now. Heck, even Eliot Spitzer is now writing a column for Slate Magazine, a mag I’ve never heard of until he signed up with them, and now he appears on TV shows talking politics all the time, probably making more money than he ever was going to make as governor; not that he wasn’t already rich, by the way.

I guess this really is the way of the world, as even the prime minister of Italy, Silvio Berlusconi, is dealing with his own sex issue, as well as a corruption scandal. But he’s 71; he might not have enough time to capitalize on his bad fortune, though he really doesn’t need to. After all, not only is he rich, but he got rich through sex, in a way, so he already knew the game before he decided to get into politics.

Man, why do I have my own sense or morals? Maybe I could be rich by now, flying all over the world having all sorts of fun because people want to know what I’m doing because of my indiscretion. Could I deal with a week or so of bad publicity to turn it around and make millions later on? Is there such a thing as bad publicity? Do we really think this little bit of negative publicity Tiger Woods is going through right now is going to make him less of a golfer, and thus earn him even more money later on? And, if his wife leaves him, he’ll be free to party like it’s 1999; hey, we can still sing that song, right?

By the way, today it was announced the Accenture had dropped him as one of their spokesmen, saying he doesn’t represent their values. How many of you remember how Accenture came to be anyway; talk about the pot calling the kettle black!

After Sire’s big blog post last week that generated himself a ton of new publicity, maybe he can tell us how to do it honestly, although I’m betting these other folks had way more fun in how they generated theirs.

Talking about publicity; y’all know I just can’t stay away from Muppet videos, and this one has been all over the internet, it’s great, and now it’s on my blog; enjoy Bohemian Rhapsody.

 Muppets From Space Price – \$8.48

# Who Are The Affiliate Programs On Your Blog For?

Yesterday I stated in my post on who is your blog for, I stated that there was going to be a second part to that post; this is it.

And you see what the question is; who are the affiliate programs on your blog for? It’s something I’ve been thinking about lately, as I’ve discussed marketing and advertising and blogging.

I think it’s a fascinating topic because I’ve talked about the ads I put on this blog often enough, even as I go through and change them from time to time. I’ve said enough times that I don’t expect to make money from this blog. And yet, there I go, having ads on the blog because I’m really the eternal optimist, hoping that something will strike a cord in someone’s head sometimes and have them say “hey, I need to check that out,”, or “that looks like an interesting product; maybe I’ll buy that.”

So, I did some thinking about this blog and who the visitors are. It kind of ties in with the purpose of this blog. If you remember, I did this post where I reviewed my visitors, and posted that 64% of the people that come to this blog are totally brand new visitors. Based on Analytics, most people are coming here for the book writing tips, which is pretty neat since it’s the term I rank best for with this blog. Yet, when they get here, they tend to like reading the more personal stuff, the stuff that has nothing to do with anything except me, or my thoughts on things here and there.

I find that interesting. In a way, it’s what my original purpose was with this blog, so I’ve actually achieved what I initially set out to do. So then what about the affiliate programs on this blog? Who are they actually geared for? It seems that they’re geared towards those new visitors, the ones who come for one thing and then switch to the other things. Those are the folks I’m hoping will find something intriguing in some fashion, and might decide to check it out. Those folks aren’t coming here to purchase hosting packages or domain names or most of the computer stuff I have on this blog. They’re here for personal reasons, and I like that.

Doesn’t necessarily mean I’m going to change the ads I have on the sides all that much, if at all. But I may change them up in some fashion. But the things I add at the bottom of these posts,… well, that’s already kind of changed a bit. I’m still going to have affiliate links from time to time, especially since some of the affiliates I promote here don’t have specific products I can list individually. And I’m going to start looking for product links that I can add as text links within my posts here and there, as it seems some of the top internet marketers, such as Lynn Terry (who mentioned it on her live webinar Tuesday) says they seem to work best for her, and we’ll see where that goes. Matter of fact, I just tried it the other day for the first time; takes a little longer to post if I do that too often. But if it has the potential to possibly make sales on the back end,… well, who am I to argue with successful people?

So, there’s the question above; what say you?