After I wrote that last post, I went looking for a link talking about Google Alerts, only to find out that I’ve never talked about it on this blog. What the hey? How’d I miss this one, something I’ve been doing since before I started this blog? I’ve deprived you of one of the best tracking methods that any site has to offer, especially Google. Time to rectify that.
Google Alerts is a way for you to track whatever it is you want to track based on how people might be looking for whatever it is you want to know about. Okay, that sounds confusing, so let me give you a real example.
One of the alerts I track is “Mitch Mitchell”. What one does is goes into their Google account (yes, you have to have a Google account, which you already have if you use Gmail, Adsense, Adwords, etc), go to alerts (which you can access through the link above), type in the words or phrase you want Google to alert you on if it’s searched, tell it how often you want to receive email on it (mine is set to once a day” and which email address you want it sent to (mine is defaulted to the email address I have on my account but it seems you can change it, though I have no idea why you would). If you want the words or particular phrase in order, just put those words between quotation marks, as you’d do if you were searching for something on a search engine (I’m assuming you already knew that), and that’s all you’ll get.
Truthfully, you’re not going to want to use this if you’re only tracking one word because you’ll get really long email details, unless the word is out of the ordinary, which can happen I suppose. I track all versions of my name, all my websites, and a couple of specific keywords for my main business, which right now comes to 19 in all. I only get 4 or 5 a day most of the time, as not all the phrases I’m tracking come up; heck! But maybe now that I’ve made a few changes in my SEO tactics things will pick up a bit more for this blog; we’ll see.
That’s all there is to Google Alerts; and now you know the rest of the story (I miss Paul Harvey).