Even on this blog I’m often referencing my first book on leadership titled Embrace The Lead and my second book on leadership titled Leadership Is/Isn’t Easy. These are the first two products I have over there to the left.
One of the products I don’t talk about all that often is my two-part seminar series titled Keys To Leadership, which I recorded in January 2004. I feel it deserves a mention because it’s not all that bad (I go back & listen to it from time to time), I’m as proud of it as I am of all the things I’ve created, and it comes with a pretty good backstory. Continue reading →
Well how about this? Most people probably don’t pay attention here because I have the ads so low, but over there to the left a bit lower I have my book Embrace The Lead and my cd set Keys To Leadership.
If you’ve noticed those there before you’re probably seeing something different than you have in the past. I have new logos for each, courtesy of a reader and friend named Vernessa Taylor of CoachNotes Blog. As part of her “just being nice” process for the end of the year she contacted me and asked if I would mind if she created some logo images for me for those two items. Understanding that my creative mind doesn’t work that way, I immediately accepted, and these were some of the designs she came up with, which I’m running with.
Of course I loved them all, including the image I’ve put onto this post, but the thing I really love about the one I’m keeping permanently on the left for the book is that shadow reflecting thing; man, I couldn’t have done anything like that in a million years.
This is my way of thanking Vernessa and bringing her to your attention. It also shows that there are a lot of nice people online. If you like reading some of the things I talk about here you’ll love reading her blog as well, as she talks about some of the same things. Thanks Vernessa; the best to you!
My Keys To Leadership CDs is something I’ve written about before on this blog, so you can check that post out if you’d like. Of course, the back story is so much more fun. But I told that story on the other post; what more is there?
The day I did the first seminar, which led to the first CD, I was at a crossroads in the early part of my career. I wasn’t a happy guy. I was doing some sporadic subcontracting work with this other company that was leaving me very frustrated. The money was good, but the working relationship was not.
I’m all about communications. When I was a director, I made sure to keep the lines of communications open with those who worked for and with me. If something needed explaining, I made sure to do it right, especially if I needed it done a specific way. The owner of the company I was doing the work for wasn’t quite that type. She expected people to just know how she wanted things. That might have been fine for the people who worked for her where she lived, which was in the Baltimore, MD area, but I didn’t see her on a daily basis. I knew my work, but not how she wanted it presented all the time. Sometimes I’d give it to her and it’d be what she wanted, while other times I’d present it to her and she’d say that’s not what she wanted, without an explanation.
Still, it was bringing in money that I needed. But I wasn’t happy, and I knew I was going to have to make a decision at some point. That’s another reason I had set the seminars up, and even though I’d definitely picked the wrong time to do them (you’ll have to go to that other link to learn why), I figured it might tell me something about myself no matter what happened.
I gave the presentation that Wednesday night and it felt really good. And the topics I discussed made me realize that it was time to end that association, to drop that client for my mental health. So when I came home I wrote her, since she never answered her phone, and said I was done. And you know what? She never responded, never acknowledged, never asked me why… as if I didn’t exist. She could have cared less; I meant nothing to her except a body that might have had a few skills, and based on how she was treating me, I’d started to question that as well.
For the next two months I was floundering; that loss of money was big, and my mind wasn’t in a great place. Then I got my mind in a better place, not only after revisiting my own words when I was creating the sound files, but that’s when I started getting into motivational things. Within two weeks of starting that process I had both a short term project then a very long term project, and I was on my way.
And that’s the rest of the story. Anyway, this is am immediate download product; you can buy either one or both presentations, and on the site there’s also a sample clip, for those of you who’ve never heard any of the interviews I’ve done, so you can hear my voice as well. Here’s the product link to Keys To Leadership, which is also there to the left underneath my book.
You know, I’ve mentioned often enough that I have products that I’ve created. Most of them are regarding management and leadership, but still, they’re products I’ve created.
The funny thing is that whenever I’ve talked about my own products, what usually happens is that I hear crickets in 3-part harmony. It’s as if I’m okay to talk to if I’m talking about what’s going on in my life or talking about blogging or something else that fascinates me, but when I start talking about things I’ve created I’m suddenly an insurance salesman.
The last time I wrote a full post about all the products I’d created at the time, I only had one comment, that from my buddy John, and he asked why I thought people didn’t comment; heck if I know. That was on this post in 2009 called Creating Your Own Products; Let Me Talk About Mine. Before that, I had written a post on my book Embrace The Lead, which got 9 comments, my CD series Embrace the Lead, which got 10 comments, and my ebook Using Your Website as a Marketing Tool, which got zero comments; ouch! Oh yeah, on those other two, realize that half the comments were mine responding to the few comments I received.
Actually, some of this might be my fault. I don’t promote myself nearly enough. It’s a part of what I talk about often enough here, promotions, influence, and marketing, and I have these things that I’ve created and not talked about all that often. That’s just a shame. I’m lucky to have made some sales here and there, but it’s certainly not because I’ve promoted enough.
So, next week, which is Thanksgiving holiday week in the United States (since I have a lot of visitors from elsewhere), I’ll be having two posts a day. The morning post will be a regular post. The evening post will highlight one of my products. Some will be a second round obviously, but I’ll introduce the rest of my products as well. Will I make any sales? Probably not. But I will drive some publicity to my products, and by extension to my businesses, and after all, sometimes that’s what it’s all about.
Of course, if you want to get a jump on three of my products by visiting those links showing my products, I won’t be depressed one bit. 🙂