Tag Archives: internet marketing

Expert, Specialist, Professional Or Hack?

Last night I went to a local networking event that turned into a presentation. It was put on by a group called Syracuse First, an organization whose initiative is to get people to buy and spend their money locally to enhance the area. Supposedly, studies have been shown that when you spend your money with local companies, they tend to put 73% of it back into the community, whereas spending money at large places such as Walmart sends money out of your state and into other people’s pockets. It’s a great initiative.

Anyway, the networking event also turned into a presentation on social media, which I wasn’t expecting, but it wasn’t all that bad. One of the presenters, a buddy of mine named Paddy (no, not his real name), who runs a company and blog called ODX Fusion, began his portion by saying he wasn’t an expert, because most of social media was new and there were so many outlets that there was no way one person could actually know them all. He announced that instead he was a professional because he helped his clients figure out how to use certain social media outlets to their advantage.

My wife was there with me and she asked me if I was an expert. I told her I wasn’t an expert, but considered myself as a specialist. However, I realized that on my SEO website I list myself as an internet marketing consultant for small businesses, and that I do a lot of what my friend Paddy does. And yeah, he’s higher than me on Google for the term locally; have to work on that (I’m higher on Yahoo and Bing, though). lol

Overall, I was thinking that, in a way, it doesn’t matter all that much what we call ourselves. There are really two things that matter. One, how proficient are we in the things we do know, so that we can tell our readers and potential customers how to use these things to their advantage. Two, can we live up to whatever perception it is that we decide to allow others to have of us, whether we say we’re this or that or not.

For instance, among my friends I’m the computer / internet / social media expert; there’s not even a question in most of their minds. Yet, I’ve never told anyone I was an expert at anything. Sure, there’s a lot of stuff I can do. I’ve fixed a lot of computers and come up with some ingenious things every once in awhile, but there are things such as never replacing a motherboard or power source that I’ve never done. I don’t consider those as acceptable risks I want to be liable for, even though I’ve pretty much done everything else. Last week my wife’s hard drive just up and quit, and none of the tricks I knew worked, including putting it in the freezer. No information retrieval, and unlike my computer hers had never been backed up; I wasn’t feeling all that much of an expert last week.

Every once in awhile I wonder how I can call myself a social media specialist when there are so many new things out there that I don’t even know about, let alone know how to use. I mean, have you checked out Ching Ya’s blog and seen some of the things she talks about? Wow!

Then I come back to the reality that I know about a lot of them, at least in passing, and made a determination that it wasn’t a direction I personally wanted to go. Kind of like in my post the other day on creatures of our generations, I’ve determined that my own sensibilities just don’t fit certain things. Yet, I do know about them, and if I’m talking to a client or potential client I mention these things, give an unbiased opinion on them unless they ask me if I use them, in which case I tell the truth, and let them make their own decisions about it.

I can build website, but I know nothing about flash. I’ve often wondered if that negates my claim of being able to do all sorts of websites until I realized that the reason I’ve never learned flash is because I’m not a designer. In other words, I can create functional websites and I can suggest colors and maybe a few different layouts. But if someone wanted a fancy splash page, or wanted a cool template, that’s beyond my mental capabilities.


Rolling Hills
Rolling Hills

As a kid, I drew two types of pictures all the time. One was my belief of what an idyllic scene would be, with a rolling hill, a sun in the corner, V-birds in the sky with a couple of clouds, a few trees, a pond, maybe a couple of flowers, and a house with one door and one big window in the middle on the second level; that’s what comes from never living in a house. The other was where I’d take my ruler and just draw straight lines, sometimes intersecting, sometimes not, then coloring each box I had left with different colors until every box had a new color. And there was a mathematical progression in it all, such that one day I put 5 of them together and was amazed at how close they all were to each other. Shame. 🙂

In your normal day, no matter what you do or how many things you do, how do you look at yourself? Do you even try to classify yourself? How do you perceive others see you? And finally, what are you ready to try to live up to?
 

Digiprove sealCopyright secured by Digiprove © 2011-2015 Mitch Mitchell

Pot Odds In Internet Marketing

Many of you know how much I love going to play poker. I get a lot of enjoyment out of it because I love the camaraderie that eventually is created by spending just a few hours with a bunch of people you’ve never met before, commiserating with everyone else who’s either won a big hand or gotten beaten in a big hand. We’ve all been there, and we all have stories to share.

One thing I like to believe I’m good at is figuring out what the odds are that my hand is good or not. Of course, having a good hand doesn’t always mean it’s a winning hand, but more often than not it works out just fine. What I’m not good at is figuring out the numbers, as in what the actual percentage is that favors my hand.

I was reading a blog post called Easiest Way To Understand Math In Poker, where the writer, named Mitchell Cogart (knew I liked him for some reason) was giving some formulas for how to calculate it fairly quickly. It’s still somewhat beyond me, mainly because it takes time to do those calculations, and unless I was playing in a tournament, I don’t like taking that kind of time figuring out anything.

However, it’s the other thing he was talking about that starts to get me into the point of this post. There’s something called pot odds that, to poker players, is very important and very intriguing. In essence, it’s figuring out how much the pot is worth to you in odds versus the odds of you having a winning hand. Just to throw out numbers, if you only have a 30% chance of winning a hand, but the dollars in the pot come out to you having a 55% chance of winning the pot, many poker players will take a chance on the money rather than their hand because they perceive the dollars are so high that you can’t afford NOT to play the hand.

I hear this on poker commentary sometimes on TV. The guy will say “there’s so much money in the pot that so-and-so absolutely has to call the hand, even though he’s going to lose.” On TV, you always know what the players hands are, so you know who’s going to win or lose. But the players don’t know that, so you see them taking time, running through all the calculations in their minds, and then they’ll pull the trigger on hands that most of us would say we know better than to play because we have no idea on how to calculate pot odds.

In a way, you can relate that to trying to learn more about internet marketing. There are a lot of products out there that will teach you something about it. Some are very good and some aren’t all that good. However, what most of us believe is that the more expensive something is, the more we should be getting out of it. Truthfully, that may or may not be true. The “pot odds” are in your favor; after all, why would someone put a $500 product out there that wasn’t going to deliver on what’s been promised, right?

Here’s the thing. Just like everything else in life, nothing works for everyone. It’s possible that the $500 product might tell you everything you need to know to make money, or it may not. It may tell you things to do that your morality won’t allow you to do. For instance, if it said that in order to make lots of money you have to kill a lot of puppies, would you do it? If it said that you had to do what’s known as black hat principles, would you do it?

While I was at my mother’s house on Friday, she was watching this network that was advertising a program called Kell On Earth, about this fashion designer who’s very successful. However, she’s a terror; there’s no way I’d ever want to deal with that type of person on a yearly basis, let alone a daily basis. She berates her employees and other people around her, but justifies it by saying she has to do what she has to do to stay at the top. I’m sorry, but if you have to treat people as if they’re inferior to you then I don’t want to be successful. It’s not my style, and I couldn’t live with myself. Yet there are thousands of people who subscribe to that and believe it’s the way to go. Notice how some are successful, but others aren’t? Once again, no one size fits all.

Some folks thought I was being too lenient when I reviewed Six Figure Blogger Blueprint. The thing is, the book wasn’t really for those of you who have been doing this for awhile. It was also free, not a full course on internet marketing. It got me thinking about things, and any book that does that for me works for me. We all judge things differently. We have to know ourselves, and what we might respond to. Like that book to the right side there, 20 Ways To Make $100 A Day Online. I bought that book, and I think it was perfect for me because I was able to take just one of its principles and turn it into a way to make money. It wasn’t overly expensive, but turned out to be just what I needed. I calculated my odds for finding something I thought I could use, and I turned out to be right.

How do you determine whether something might work well for you or not? Do you even try anymore? I say that at the risk of jumping into Sire’s response, because I know he’s said more than once that he won’t pay for anything anymore, after being burned many times early on. Has that happened to some of you as well? I’d really like to know.

14K Yellow Gold Diamond Heart Bracelet

14K Yellow Gold Diamond Heart Bracelet

Price – $404.08


Digiprove sealCopyright secured by Digiprove © 2010-2013 Mitch Mitchell

Residual Or Full Time Income?

I was checking out a post by our Buddy Mike CJ talking about blogging and job security, and it sparked a memory in my mind. In his post, he’s talking about a friend of his who’s now sick and worried about his business. Mike talks about how, by making a living blogging and being online, he’s actually in a very good position because his business will not only make residual income, but he could still do blog posting from a hospital bed if he were ever in the position to have to do so.

It reminded me that the reason I actually bought my second domain many years ago was because I wanted to try to set up another source where I might be generating some online income as a just in case measure. As a consultant, there are times when I’m making mad dollars, and other times when my income is drastically deficient. There is more down time than alive time, but it’s certainly not vacation time by any stretch.

Enter internet marketing. The basic idea is to find a way to either create your own or market someone else’s products, create and market the webpage to hopefully get visitors to stop by and buy the product, then repeat the process over and over until you’re making serious bank. I mean, it sounds so easy when you hear about other people who’ve done it, right?

I’m here to tell you something you already know; it’s not so easy at that. It seems there are ideas that either work or don’t work, and products that either sell or don’t sell. There are tactics that may work such as mailing lists, or might not work such as popup ads; I’m not sure either one of these works or doesn’t work, but my friend Kelvin is wont to say (that is a legitimate phrase, Sire lol) that if people keep doing it then it’s working for someone.

Here’s the two biggest questions most of us ask about some of these things. One, if we copy what someone else has done step by step, will it necessarily make us the kind of money they’ve made? Two, if they’re making so much money doing that, why are they telling me how to make money? I’m not at that money making level, but I can answer both of those questions.


Lurker
Chocolate Assortment

Let’s look at the first one. Do you know the origin of modern day chocolate? Though there’s an interesting history about the stuff, modern day chocolate was pretty much started by Cadbury, whom many of you have heard of. Is there anyone who would say that Cadbury is the number one chocolate maker in the world today? Nope. I could probably pop off 5 other chocolate makers who are more popular and sell better. And most of them at least initially copied the same formula as Cadbury. But there are probably at least 10’s of thousands who have come afterwards that haven’t quite made it to Cadbury’s level, who might have started, floundered, and gone away already. But many of them are making some kind of money, and are surviving by doing it their own way. They’re not the norm, but at least they’re hanging in there. Those other people are us. We could follow the model exactly as the big time marketers do, and we will either win or fail; there are no guarantees. There are lots of dolls out there, but only one Barbie; that’s just how it goes.

Let’s look at the second one. Not on the money front, but on a different front, at one time, when I was still an employee, I was one of the top ranked managers where I worked. I was tied with another guy as the top dogs based on a survey of employees; not bad, eh? This was for a corporation that had around 1,600 employees overall. When I decided it was time to go, I wanted to get into leadership and management because I felt I was pretty good at it, and I wanted to see if I could help others get there as well. That’s what led me to write the book you see there to the left side, Embrace The Lead. Sometimes it’s not enough that others have named you as something good, and it’s not enough that you’ve shown that you can do something well, even mastered it, if you will. You want to see if you can then show others how to do it for themselves, to help spread your legacy, to prove that your theories and practices are correct.

And if you can make a little bit of jack off it. so much the better. However, the second one only works if you’ve actually accomplished something, while the first one is open for everyone. On the first one, though, we all learn that there might be aspects of how someone did something that we don’t like. For instance, Sire and I don’t like mailing lists; if that keeps us from ever truly being successful, so be it. But I remember a presentation I got to see a few years ago from a Rich Jerk representative that troubled me. I don’t want to give out all the details, but in essence the entire sales pitch was based on a lie to consumers. The person who created the video even gloated and laughed, saying his only interest was making money, and at least the people would be getting something out of it, even if it was based on his lie, since he knew absolutely nothing about the product. Man, I just couldn’t live with myself if I did that.

And therein lies the issue. There really are things that hold some of us back from being successful, even though we say we’re trying as hard as we can. I commented on a post earlier this evening where the writer (another buddy of mine) said in one of his financial recommendations that people should work harder to make more money; he wasn’t talking about internet marketing, just to get that out of the way. I wrote back that I didn’t believe it had anything to do with working harder as much as all of us trying to learn how to work smarter. I truly do believe we can all be as successful as we want to be, but our thinking patterns might not be quite in line with where we want to be.

Where does this leave us? Well, it leaves me still scratching and making my little small residual income, and it leaves Mike making his living online. It leaves me with most of y’all, trying to decide when or if I’m going to lay caution to the wind and actually go for it full blast, or keep working on growing incrementally until maybe, one day, I get where I want to be. What about you? How do you see yourself online, if you’re hoping to make money? If you’re not hoping to make money, I guess this question isn’t for you, so just move on to the product. lol

Chocolat (Blu-ray)

Price – $30.99


Digiprove sealCopyright secured by Digiprove © 2011-2013 Mitch Mitchell

Health, Wealth, And Self Care Online And Off – Guest Post

In my post talking about my online goals for 2010, I got a quick request from one of my readers who has never written a comment as far as I know named Connie Baum. It’s always great to hear from people who enjoy what you have to say, and she asked me if I could write a guest post for her, which I did entitled Watch Out For Internet Marketing Scams. I hope you check it out.

Then I asked Connie to write a guest post for me, since her blog is all about internet marketing, so she’s created this post for us. I hope you enjoy it.

oldcar136

Creating a blog post for someone whose work you admire is akin to being a child, visiting a classroom where the teacher places you at the front of the room to introduce yourself. You think you would rather be having a root canal at that moment. You are embarrassed; you are not sure what to say. You feel certain that the friend who brought you to school is biting his lip and wishing his mother hadn’t MADE him bring you.

Internet marketing is the reason I have been closely following Mitch and ‘I’m Just Sharing.’

There is something endearing about every post he makes. I aspire for my blog posts to call people to action the way Mitch’s do. When Mitch extended the invitation for Guest Bloggers, I raised my hand and ‘Teacher’ called on me. I’m looking forward to reading what other Guest Bloggers have to say, for I fancy I can learn something from every post. The trick of course, will be remembering what I learn and implementing it properly.

The mother in me is compelled to admonish all internet marketers, including Mitch, to do two things and in the proper order. Remember, kids, I’m Just Sharing. Grin

1. Take very good care of yourself
2. Take your marketing work very seriously but don’t take yourself so seriously.

Health and wealth walk hand in hand. If you lose your wealth but have your health, you can recover and resume. But if you lose your health, you also stand to lose your health as well. Doesn’t paint a very pretty picture, now, does it?

With a nod to #1 and taking good care of your body, let’s address how important- no, critical-it is to eat well and wisely; to remember to move away from the desk from time to time to move and play.

If you are fortunate to work at home where there are children-or fun loving adults, for that matter-you can schedule recess time! Go out of doors, jump rope, run, walk, turn cartwheels! Do whatever it takes to get your heart rate up and pop a sweat. Then you will be ready to go back to business and resume the creativity and discipline of work.

Your body needs water to keep all your cells functioning optimally, so keep handsome pitcher of water close by. Drop a wedge of fresh lemon in it to make it more tantalizing. And don’t be fooled into thinking that anything wet counts as water because if there is anything in the water, it isn’t really water any more. Don’t rely on coffee and other caffeine loaded beverages because those will dehydrate you and literally shrivel your brain.

Another facet of self care is to reward yourself for meeting your online goals. For example, when your new blog makes the first page of Google, you are entitled to have lunch at your favorite eatery that day. Or, you might have added 100 new names to your new list of subscribers. This calls for a hot chocolate break with your spouse or significant other! You need to figure out what floats your boat and use those things to motivate you. Some popular rewards include scalp massage, nail care, pizza, fresh flowers; new socks. You probably have your own list of what trips your trigger.

Let’s address item #2, taking your business seriously. If you are new to internet marketing, I would offer that a good coaching program would benefit you. You will learn skills you did not have previously and you will network with others who will enhance your journey.

I would also remind you of the recess idea from item #1. Being completely silly and operating with abandon for brief periods of time will increase your creativity and make you far more productive. “Do use discretion,” she warned.

Read other people’s blogs with sincere interest. Comment intelligently, adding value to their site. Interact with the bloggers; get to know them. Attend every live event you can and take copious notes whenever you are on a conference call, webinar or brainstorming session with others. Partner with others to capitalize on one another’s strengths; offer added value in any way you are able to help others.

It has been an honor to present my ideas through Mitch’s blog. Here’s hoping some value was added to your life, even if it did not shake the earth.

I thank Connie for this wonderful guest post. Here are her blogs for you to check out when you can:

Rapid Cash Review
Mother Connie Sez
The Healthy and Wealthy You
Food Stamps Cooking Club

 

Digiprove sealCopyright secured by Digiprove © 2011-2016 Mitch Mitchell

Internet Millions – Don’t Do This

If you like late night TV infomercials and girls wearing low cut tight shirts with lots of cleavage, then you’ve probably seen at least one of the commercials for Jeff Paul’s Internet Millions program. It promises to teach you how to make literally thousands of dollars a month with almost no effort so that you can live the life you dream about.

The first thing a buyer will realize is that there are a lot of DVDs to watch, which takes away the ease that’s promised in the commercials. The second thing, once you start checking out the videos, is that the “easy way” of making a lot of money is to spend a lot of money building a lot of websites. This means that most of the people who buy the program are already going to be at a disadvantage because they may not know anything about HTML or coding. They may not have thousands of websites of knowledge to create a bunch of websites. And folks, buying domain names, even if they’re relatively inexpensive, can get pricey if you continue buying a lot of them, and it’s not easy for one person to keep their eye on a lot of websites.

Having said that, one could argue that what Paul teaches in his program does offer people the opportunity to make money online. I don’t disagree with that. What I disagree with are a couple of things. One, the promise of easy millions that get people to pay exorbitant amounts of money on his programs. What, you say it’s only around $50 for his program? That’s just to get you in the door. Once you buy, you’re going to continue getting lots of phone calls with promises of making even more money as long as you’re willing to pony up more money for the right of better education. And it won’t stop until you get tough and get yourself off the list. There’s even one guy who set up a blog just to talk about the things he was getting from them without buying anything except the very first thing, and how often they were calling him to pitch their products; what an idea for a niche blog, eh?

Two, the commercials are so enticing that I’m surprised they’re not happy just raking in the money that those commercials have to be making and leaving people alone later on. And I know something about late night commercials; I used to be kind of a junkie for these things, no matter how good or bad they were. However, these commercials are lying. If you sat down one night and wrote down, then calculated, all the money that these people say they’re making, you’d realize that there wouldn’t be any money problems anywhere around the world because all you’d have to do is tax the few people in the commercial and every country would make a mint.

For instance, one guy said he made $125,000 in 10 days. Others were more “modest,” making that much in a month, or at least $50,000 a month. And, if you’ve paid any attention to the disclaimer, those results aren’t indicative of the kind of money that most people will make.

I’m sorry to say this, but I have to put this one in the category of a scam. There is no easy way to make money on the internet unless someone else is building your website, doing all the work, and it costs you almost nothing to pay for. This one will end up costing you way more money than you’ll ever make back; stay away.

Comodo

Digiprove sealCopyright secured by Digiprove © 2011 Mitch Mitchell