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Creating Products That Already Exist… Kind Of…

Posted by Mitch Mitchell on Nov 23, 2015
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Five years ago today, I wrote a post highlighting a product I’d created about 5 years earlier as it pertains to my leadership coaching and training business. The post was titled Mitchell Employee Evaluation Module because that’s what the title is of the item as well. If you want to skip the post and just check out the item itself, click here.


Although I talked about the item in that previous post, it was fairly clinical and pretty short. I just told what it was then; I was in a period where I remembered that I had products and wanted to get the word out. The strange thing is I never wrote about it on my business blog; I’m going to have to rectify that, and soon.

I didn’t talk about the process of creating it and a moment of indecision about it. I figured this was a good time to talk about that because, though it’s not a fascinating tale, it’s an inspirational one, if I say so myself. :-)

If you’ve ever been an employer, you know it can sometimes be difficult to conduct interviews to find the right people for the position you need to fill. The problem is that for most positions there are a high number of people with close to the same qualifications and it can be hard to figure out which person to take. You also have to guard against perceptions of favoritism, racism, sexism, and a host of other isms. Truthfully, I hated having to go through the hiring process as a director.

If it’s that stressful to hire employees, try imagining what it might be like hiring someone for a leadership position. Then imagine what it’s probably like for people who might be looking for someone with certain qualities on one day of interviews, then suddenly changes the next day. It can get pretty ugly for many people.

It was never a problem for me though. I always knew the type of people I wanted to put into leadership positions. As you can imagine, I was also kind of different than the norm, and in the right position to do so.

Health care billing is one of those positions where a person without a college degree can actually be promoted into a supervisory position. Depending on the hospital, many can also get promoted into director positions if they show they have the skills in bringing in money and managing what we call the front end of the revenue cycle process. You don’t need to know all of that; what you need to know is that those types of jobs don’t always require a college degree.

Or do they? That actually depends on the hospital. There are many hospitals across the United States that not only require a degree, but want some kind of certification as well. There’s very groups that offer certifications in that respect, which means it’s pretty expensive to get those degrees. Therefore, not everyone has one; I don’t. However, I’ve done pretty well; I did help a hospital increase their revenue by $730 million in one year after all (yeah, I’m bragging lol).

It was the “do they or don’t they” question that prompted me to create the module. I sat down and came up with categories I felt were important in deciding what type of person an employer might need. Then I came up with different qualities under each category. In all, I ended up with 46 qualities.

I then created a spreadsheet for employers to use. The basic idea was to first answer a series of questions that lead hiring parties to determine what they were actually looking for. The next step was to go through the 46 qualities, based on the other answers, and pick 10 overall qualities they wanted in new managers.

This helped for two reasons. One, it made those who had to do the hiring actually evaluate what they needed and why. Two, it gave them the option of deciding if they needed that degree or not.

Just so you know, most of the time when people are hiring and ask for a degree, they don’t really need someone with a degree. It’s use is aimed at reducing the number of applications that come in for a position. Some might not want me telling you that, but I’m not in HR. lol

It was during the period of creating the spreadsheets when I had a minor dip in faith. This led me to talk to my friend Kelvin, who now runs a business called Intensely Positive. I hadn’t told him I was creating the product until I’ve reached this point, so he just listened as I explained the whole thing to him.

My issue wasn’t that there were other products on the market that could help employers figure out how to hire people. They weren’t exactly like mine, so I had that going for me. My issue was that I was creating spreadsheets that would become part of the package.

I said to Kelvin “These are just spreadsheets I’m creating in Excel. Anyone could sit down at a computer and do this.”

His response was quick: “They could, but they didn’t. You did.”

Truthfully, that’s all it took for me to go ahead and finish, which I did by the end of the next week. Other than my books and CD series, it was the first product I created. Not that I’ve sold a lot of them, but I have sold some. Back then I actually had to mail them out; now it’s a quick download. Luckily, it doesn’t need to be updated either; whew!

This is the beauty of creating products. Sure, there might be something similar, but nothing is actually a total copy when you think about it. Our buddy Troy Sweezy convinced me to read a book titled Steal Like An Artisticon, and the author pretty much said this same thing, that being very few things are actually new in today’s world. People either improve them or make them different in some way so that people believe they’re totally new.

If you’re using the excuse that “it already exists” or “why would anyone buy from me”, get rid of it now. Create your product, put it out there, market it, work it, and sell it; go ahead and do your thing. Even if it doesn’t become the next blockbuster thing that makes you a millionaire… you created a product! 😀

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10 Ways To Find Inspiration To Write About In Your Niche

Posted by Mitch Mitchell on Aug 17, 2015
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Something that’s rare for me is writer’s block. Whenever I’m ready to write something, most of the time I think of a theme, give it a little bit of thought, and start writing. I’ve got to tell you that feels pretty good.

Knowledge Wall - Transmission Global Summit 2011 - Victoria, BC
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However, I’m not a machine. Sometimes I’m not in the mood to write on a topic that’s popped into my mind. If I can’t flesh it out I don’t want to put out total garbage. And sometimes I just don’t have anything new; it happens to the best of us.

Every once in a while I just skip a post. Nothing wrong with that except I hate skipping posts on Monday; if I skip the second post of the week I’m okay with it but I hate missing the first one.

Therefore, when I need to find something to write about, I do a few different things. As I said it’s rare, but I have these things to fall back on that I’m going to share with you.

1. Visit some of your favorite blogs and write on something one of them touched upon.

I don’t want you to copy what someone else has said. Instead, either write a post agreeing or disagreeing with what someone else has written. Basically it’s a long form comment that you’re writing for your blog instead of leaving it on someone else’s blog. Just make sure you link back to the other blog; whether you’re yay or nay on what they wrote, they’ll appreciate the link.

2. Visit blogs you don’t normally visit and do the same thing.

In this case, you’re going to throw some love at someone who you might not know. What you can do is go to Google, search for your topic and add “blog” to your search term. There are tens of millions, if not hundreds of million blogs, so there’s probably not a topic you won’t find. As a courtesy here and on the first one, it wouldn’t hurt if you found a way to let them know via Twitter that you’ve talked about them & linked to them.

3. Scan the news for your topic.

If I want to write about blogging, I can bet there’s a news story every single day somewhere about the topic. Often there’s some kind of top 50 or 100 blogs in some category that’s fodder for commentary, especially if I’m not on it… did I just say that? lol Anyway, you can go to Google again, put in your search term, and once you’ve hit search you can choose the news link that’s normally on the same line that images is.

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4. Write about a book related to your subject.

Book reviews are always pretty cool, especially if they touch upon one of your subjects. Sometimes they won’t, but I write book reviews here when people send me their books. If you’re also creative you can find a way to take a book and turn it into your niche topic.

5. Think about something in your day and relate it to your topic.

I once wrote an article comparing blogging to traveling through airports while I was sitting in an airport in Washington DC on a 3-hour layover. It just seemed to fit, though I’m betting a few people thought it might be a stretch.

6. Write about a favorite fictional or historical person and relate it to your topic.

A post of mine that four years later seems to be very popular is one I wrote on my leadership blog talking about the leadership qualities of Harry Potter; yeah, I’m a big fan of the series. lol Matter of fact, months after I wrote that post I was contacted by en entity in the Philippines and asked if they could use it as an educational article for one of their middle schools; that was pretty neat. I’ve written about a lot of fictional characters and leadership including Charlie Brown and Kermit the Frog; people like that because they can relate.

7. Think about an event that occurred in your life and write about that, relating it to your subject.

Joan M. Mas via Compfight

All of us have something that happens in our lives every day. Often it’s pretty mundane but sometimes there’s a bit of significance in it, along with a lesson. I wrote one of those types of posts in July when I talked about ethics in social media based on a conversation I had with this kid in Germany and his personal attack against Serena Williams that caused a bit of a scandal for a short time after she’d won Wimbledon.

8. Write a compilation post of some kind based on a seminal date or event.

This one should be easy because you might already have all the material you need on your blog. In case you need an example you can check out my post talking about 15 lessons from 1,500 blog posts or 55 tips about blogging which I wrote highlighting my 55th birthday last year.

9. Do an interview post.

By the way, have I mentioned that I’m looking for people to interview me, either on their blogs, podcasts or videos? Regardless of if I have or not, interviewing people who talk about your subject or pretty much anything else always ends up being a double benefit. When people like being interviewed they’ll help you promote your post and if you do it well, which means your questions aren’t boring, it can be pretty cool The thing about them is that the other person is doing all the work, so this one should be easy.

10. Whenever you have an idea, save it in your posts area.

I get ideas at the weirdest times. I get so many that I used to forget a lot of them. So, first I started carrying a 3×5 index card spiral bound notebook so I can write things down when I think of them. Then when I get home I’ll create a new post, pop the ideas in and then save it as a draft. That’s actually where I got the idea for last week’s post about marketing products you didn’t create, as it was on my mind earlier in the week while I was on the road. Ideas coalesce well with reminder words and phrases.

That’s 10 ideas; do you have any others? I hope this helps some of you on your way to continuous blogging.

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Life: It’s A Trip by Rasheed Hooda

Posted by Mitch Mitchell on Jul 16, 2015
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The most popular post I ever had on this blog concerned a trip my long time internet friend Rasheed Hooda made when he decided to visit 40 states in two months to try to meet as many people in person that he’d first met online. I was one of those people, and his full story connected with a lot of people. Go check that one out if you want to big dose of inspiration.


Rasheed, who still holds out hope that he’s going to climb Mount Everest some day (I think it’ll happen when China allows the Dalai Lama to go back to Tibet but that’s just me lol), has now written what I’m calling a bit of fun and wisdom in his autobiographical book titled Life: It’s A Trip, and he shared it with me so I could read it and talk about it here. So you know, that link takes you to his website, as it’s in an ebook format and he’s selling it off his site… thus, that’s not an affiliate link you see. :-)

This isn’t a big book, which means it’s not the traditional autobiography one might expect. Instead, it’s a motivational manifesto highlighting different things in his life that have made him what he is. From stories of his many different types of jobs, travels and travails, the people he’s met and the lessons he’s learned, you not only smile as you read it but sometimes you literally feel inspired to do things… just maybe not all the things he did. lol

For instance, he talks about his initial attempts to climb something known as Guadalupe Peak, the highest point in Texas at 8,751 feet (wouldn’t be me even trying) and having to learn the first time that one needs proper foot gear when climbing mountains. He tried a few times and finally make it quite recently, but the telling of the original story, which included figuring out how to get there, was a lot of fun to read.

For me, one of the more important topics of the book was the part he titled “Control your own Financial Destiny”, which he where he talks about learning the craft that I alluded to in the previous post linked to above and how, if nothing else, he’ll always have a way to make the money he needs, thus being totally in control of his money. There are a few other lessons he talks about as well, probably things most of us might not have thought about that show us if we have a dream or goal there’s almost always a way to get there.

One more thing he talks about tugs at the heart strings. How many of us know someone who was killed and eventually had the killer get the death penalty? If that’s happened, did you have a story that inadvertently tied you to part of the event? That’s as far as I’m going with this part, but it’s touching and will give you a little bit of a shiver when reading it.

If you want a book that’s a pretty easy read, inspiring, heart breaking at times but always with positivity and motivation as its path, you’ll enjoy checking out Rasheed’s book. And he’s even giving you a money back guarantee; how cool is that (because I’m not doing it for my book lol)! There’s even a couple of free samples to look at.

Go check it out and give Rasheed a bit of love; then make sure to tell him I sent you. :-)

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Inspiration From Other Blogs Or Websites

Posted by Mitch Mitchell on Nov 20, 2014
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Blogging isn’t all about you. Yeah, I know, most of it is, but the truth is that blogging is really about community. And if you know how to use the community, it can bring great benefits. What do I mean?

His Hand
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It’s rare that I don’t have anything to write about. My imagination is pretty good. But it does happen here and there. What I do when that happens is I go and check out other blogs. I’m one of those people that actually enjoys commenting on other people’s blogs, but in this case it’s not all I’m doing.

Something people don’t think to take advantage of is writing a long piece on their own blog based on inspiration from someone else’s blog. I do that often, and it works really well, even if I comment on someone else’s blog. But the extra step I take is that I’ll link to the article that I’m commenting on.

What that does is brings to my readers attention another blog and gives them a boost, whether they’re ranked higher than I am or not. It gives them a one way link which of course benefits their blog, and it gives me a topic to write on. We both benefit, and I show that it’s not all about me.

And here’s the thing. You don’t have to agree with whatever you’re writing that’s addressing the other person’s blog. I go both ways equally and both serves the same purpose, which is giving me something to write about and the other person a free link, even if they might not see the benefits of my disagreeing with them. It’s a win-win; search engines will love it.

This is a little tip but an important one for many reasons. Give it a try; it’s probably one of the easiest things you could ever do to give your blog more character.

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Karma And Intuition

Posted by Mitch Mitchell on Jun 27, 2013
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Did you know that I’ve uploaded 75 videos? Did you know that I have had just over 2,000 views? That equates to around 3 viewers per video; that’s a horrible ratio, and I don’t have to tell you that.

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The question might be why do I keep doing videos if no one is watching. I do them because I should. I have this intuition that by creating videos some day a few of them just might become popular; not Gangnam Style popular but popular enough so that people will watch one, think it’s not so bad, and share it with someone else. Sure, they’re not overly polished but it’s real and honest and me.

I also feel this karma surrounding me that says “hey, you should talk about this, whether or not you blog about it”. Remember my last video on being an expert? Remember my last point in that post about being willing to share? Sharing isn’t always about the written word, even on blogs. Audio, video, images… whatever it takes, if there’s something there you wish to share, it’s all good.

Why am I talking about karma and intuition today? Because I think most people go about their lives waiting for things to happen to them, good or bad, without paying attention to that little voice inside their heads that says “watch out” or “hey, this sounds really good”. So many people make bad decisions when they knew better, including me. However, I also make a lot of good, safe decisions, some where others might say I played it too safe, but I’d rather be too safe than too risky; I’d like to stick around this big ol’ Earth for a little while longer. :-)

This isn’t a blogging tale; this is a life tale. Some people eat too much or eat the wrong things when we all know better because we’ve read and listened to experts tell us about it. Some people still smoke when there’s no doubt it’s going to give 95% of the population either lung cancer or emphysema. Too many people play the lottery every single day when everyone knows the odds of winning the “big one” are worse than the entire population of the planet.

Some of those examples aren’t too bad; others are horrid. We know, but we don’t listen to our intuition, thus we don’t put out the right karma, that sense which tells us whether we’re going to be peaceful or not. Some folks have it going on; they’re doing exactly what they want to do, when they want to do it. But what about the rest of us? What will it take for us to pay attention to ourselves?

Frankly, I don’t know either; that’s why I made this video. I hope it gets at least 20 views, but I know better; my intuition is telling me so. Still, here it is:


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