Tag Archives: influence

Time To Start Talking About Marketing – Real Marketing

I’ve written around 1,250 posts on this blog since 2007. It’s been a wild ride, and I’ve had a lot of fun. I’ve touched upon some topics often, and one of those topics is marketing. It turns out I’ve written 115 posts on marketing, and my very first post on the subject came in October 2008 when I first started marketing my ebook Using Your Website As A Marketing Tool.

Mitch Mitchell
This guy is serious!

However, that was internet marketing, and as I took a look back through the archives I realized that most of the time I’ve talked about marketing as it relates to making money online. I’m not even including the posts where I’ve talked about affiliate programs; we’d have to add another 43 posts into the mix.

I did write an article on the reality of making money by blogging, and it turned out to be quite a popular post, at least by readers, even though it didn’t get a lot of comments. And yet, even in that post, where I got real in telling people how one really makes money blogging, I realized that I missed something, something that many people probably both think about and don’t think about at the same time.

That “something” is marketing, plain and simple. What’s funny is that I actually wrote a post back in November, around the same time as the post about making money by blogging, titled Social Media Marketing Is Just Marketing, and even in that post I didn’t talk about marketing, or the reason why marketing is important. I almost feel ashamed; almost that is. I tend to believe that all of us get to a point where we suddenly begin focusing on something, and when that happens it’s time to take steps forward, time to do something about it, time to talk about it. And as I went through a period last year when I was talking a lot about influence, I’m going to be obsessive for a short period about marketing.

Here’s the reality. Many people probably aren’t going to be interested in this series of posts coming up, which is why I’m writing this preamble on the topic. Let’s talk about who these posts probably aren’t for. If you have a job and you’re happy with that job, these posts won’t be for you. If you’re not running a business, consulting, small, medium sized, these posts probably won’t for you. If all you want to do is affiliate marketing and nothing else, these posts won’t be for you.

But if you want to work on your overall business, no matter what it is, and you want to read about the trials and tribulations and ideas and, hopefully, successes of marketing, and I do mean marketing, not sales, since marketing leads to sales if you’re lucky, and I mean sales of all kinds, then stick around with me on my journey, which can become your journey. I have big dreams to fulfill, things I want to do, need to do, and I can’t do any of them if I don’t step up my marketing, my real marketing, marketing mainly for my offline businesses, some of which can be done online, some of which can be done offline.

It won’t be all I write or talk about; after all, this is I’m Just Sharing, right? But it’s going to become the next focus, and quickly. Are you with me?
 

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How Do You Want To Be Perceived?

Last year I wrote a post titled What Message Are You Trying To Project where I talked about things people do in public to try to get you to do something they want you to do and how those actions can be perceived in a negative light even if your intention is otherwise. It seems that I’m compelled to write on this subject again, this time concerning something I saw online. I’m not going to link to it because, well, you’ll see as I go on.

I came upon a post that someone shared on Twitter. The guy who wrote the post was complaining because Google Plus had removed the image he’d put up of himself. Their issue was that he had his middle finger sticking out in front of him and considered it objectionable based on the standards they’ve created for the site. His gripe was that he felt their standards were petty, that he had freedom of speech, and while he was at it he stated how much he hated that G+ forces people to use their real names.

I’d say it was an interesting rant, but for a different reason. What I can’t figure out is why someone would want to go to a site like G+ and put up an image of themselves that immediately projects themselves in a negative light. In my opinion, the picture makes the guy look like a jerk. The image I saw made me think this was a guy I’d never want to meet or talk to, and if he had a business of any sort I’d never even think about working with him or asking him to provide any services for me.

Of course my perception is probably incorrect but that’s not the point. The point is that my first impression of the guy is that he’s a jerk. You know the old saw that you only get one chance to make a first impression? And this guy happens to be fairly connected; he runs a venture capitalist company and writes for TechCrunch as well. This isn’t a dumb guy by any means.

How many times have I written about the topic of influence and consequences on this blog? I take those things seriously. If I decide to be controversial, I do so in a certain way because I know how I want to be perceived, even if I don’t always care if someone agrees with me at those moments. Being perceived as a radical or as a complainer because of a rant, I don’t mind. Deliberately putting up an image that’s antagonistic before anyone’s had an opportunity to know more about me… nope, not me.

Still, maybe the old ways aren’t always the best (no, I’m not really believing that in this instance) so maybe I’m not seeing it as someone else might in today’s world. What say you on something like this?
 

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Influence Versus Wasting Time

Anyone who’s been checking out this blog for at least a year knows that I talk about the concept of influence on a fairly regular basis. I’m one of those people that believes that not only will influence allow you to have a voice in what goes on around you, but it offers you the best possibility for future financial success. You probably find influential people a happier lot as well, though I know someone’s going to pull out “I know so-and-so who’s not very happy”. Doesn’t apply to everyone but I’m betting it applies to the majority.

As this post goes live I’ll be at a live event that I briefly mentioned in this post hoping to increase my influence locally by hopefully giving a presentation that will at least put my name into the light. It’s a long and hard road to get yourself known by more than just a few people, isn’t it?

The same goes for being online. It’s really hard judging how influential you are online. Sure, there are lots of ranking services, but none of them seem to agree just how well you’re doing. One of the problems with being a social media consultant is having clients and potential clients wanting you to tell them all the things they can or should be doing to become more prominent online. I’ll say this; no matter what it is one hopes to do, it all takes time. And some of that time, in my opinion, is wasted time. What do I mean? Let’s take a look at some of these major time wasters.

I’ve talked about Klout a few times now. It’s supposedly one of the top online ranking systems to tell people just how influential you are “across the board.” I put it in quotation marks because it doesn’t look at a lot of things. One, it doesn’t look at blogs or websites at all. Two, it doesn’t follow your comments, even on sites that it checks on such as LinkedIn and Facebook. And three, if you’re engaging in conversation but with only one or two people on Twitter at a time, it doesn’t give you any bonus points for that. It pretty much follows two things; how much you’re participating in the couple of things it’s following and how much others are passing your stuff along if you happen to put stuff out there.

And no one really knows how it works; I’m not sure they do. Back in the summer when I had my post on 21 Black Social Media Influencers, my Klout ranking soared. Now, they’ve made a change and my score has dropped drastically. Not that it wasn’t slowly coming down anyway because who could keep up with the amount of activity needed to keep a Klout score high? How much time would I have to consistently waste on Twitter, Facebook or LinkedIn, doing specific things, to get my score up? And I hear there are employers that are judging people based on this; ugh.

A couple of weeks ago I talked about Empire Avenue. At that time my score kept going up, but truthfully I had no real idea what it was all about; I still don’t. Turns out that the only real way of keeping your score up is to promote your site and have people buying “stock” in you. Sure, you earn your fake income by acts you do, but that doesn’t influence what your stock price is.

I mention Empire Avenue because in my previous post I wondered how it helps with social media, or even if it was supposed to help. On that front I’d have to say it has helped some. My Facebook business page has had a lot of folks from Empire Avenue sign up, and a few people have visited this blog and left comments; that’s pretty neat. So it hasn’t been a total waste of time, but for the amount of time one would have to put into promoting yourself, which in essence is promoting the site, I could write 3 blog posts for each blog I own.

Then there’s Technorati, Delicious (is it still going by that name?), StumbleUpon, etc… all those intermediary sites that people seem to love but I seem not to love. Like many other people, when I first started trying to get more recognition for my blogs I tried social bookmarking. And once again I found myself spending lots of time trying to get good rankings on these sites, only to learn that it not only takes a lot of time but you never know what any of those rankings mean anyway.

For instance, I just took a look at my Technorati account. This blog has an authority of 450; my business blog and finance blog have an authority of 101. I’ve never listed my other two blogs and won’t. Traffic has drastically gone up on my finance blog, but the way Technorati works, people have to “name” your blog, or at least a post, for you to get recognition. You can add a link on your own, but it still only works if others decide to tag along.

The same goes for all those other sites. I hate when I click on a link on Twitter and it takes me to StumbleUpon or any of those other sites, with those big clunky toolbars. And it’s people posting their own links; why not post the link to your blog instead of one of these other sites? Isn’t that a major waste of time? Someone please school me on this one because I’m missing it.

There are so many other ways of spreading your influence online that don’t take a lot of time wasting. And of course one can spread their influence without worrying about these rankings all that much. We all get so caught up in the numbers; I know I can from time to time. But you know what? This past Saturday I took a day and basically sat in front of the TV watching DVDs. I had my laptop, but I rarely checked it. And it felt good; the chase was over for at least one day.

If you’re going to waste time, waste it in making yourself feel better. If you want influence, don’t restrict it. Find ways that fit into your schedule that don’t become overwhelming. Get out there and have fun with it, while getting things done. This is one of those dreams/goals I’m shooting for as I retool what I hope to do in 2012.

I’m Mitch Mitchell and I approved this ad. 🙂
 

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Spreading Influence In More Ways Than One Online

Yes, once again I’m talking about this topic of influence. It’s been an interesting last month or so and it just seems like it’s time to talk about it again because, believe it or not, it’s not all about me.

Of course having said that I’m still going to start with something that is about me, that being an interview I did with someone who comments here often, Carl, on his blog Webmaster’s Blog. It was a long interview and a lot of fun, and I hope y’all check it out and give him some love. Just so you know, it seems you have to have a Facebook account to leave a comment. I don’t normally go this route but in this instance, since I was the guy it was about, I made an exception. However, I’m still waiting for someone to tell me how or where it shows up on Facebook.

I’ve spoken about how I wanted to spread my influence more because I equate more influence with more opportunities for a great income, as well as the ability to potentially have a say in what goes on. Well, one doesn’t go places on their own. To whit, I’ve conducted some interviews on some of my blogs in the last couple of months that I think deserve way more attention than they’ve received. I’ve also put out a lot of offers to people here and there for interview spots on some of my blogs because, as I said, it’s not only about me. I think it’s a good thing when you can bring someone who deserves it to the attention of others.

I’ve also tried to go out of my way in the last month to retweet and talk to a lot of people I’ve never communicated with before. These are people in my Twitter stream, people who for the most part haven’t really reached out to me, but I don’t blame them because I hadn’t really reached out as much either. The best thing about using the cellphone for Twitter is that I can use it anywhere, and it’s relatively easy to go way back and zip through a bunch of messages.

In the movie The Secret they talked about this concept of giving to bring positive things in your life, and how giving when you may not have all that you want is sometimes the best giving of all. Just last night I went to the store and while there in line grabbed a ticket off the counter to donate $2 to feed children. I do that often, thinking that for a lousy two bucks I can help to feed someone or allow someone to have a place to say for one night. It’s a small thing but a big thing, and for the first time ever, the checkout clerk thanked me for my donation. I thought that was pretty special, and I thanked her for saying it.

So, just for a recap, I’d love to reissue some links that I’d love you to check out that highlight others on this blog and other blogs; hey, it’s a great way to start a Monday:

Interview – Yasmin Shiraz

29 Black Social Media Influencers

Interview – Issac Bidwell

21 Black Social Media Influencers

Interview – Marelisa Fabrega

Interview – Still Eye Rise Media

Interview – Issac Bidwell (different interview than above)
 

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29 More Black Social Media Influencers

Yup, I’m back again with another list of black social media influencers. Of course, like last time, I have some things to say before I post this list of very qualified people.

Why 29? The first time I did this I wanted to find 50 people to create my list. However, once I got started I found that the search was more difficult than I had expected it to be, and thus I could only come up with 21. The search was difficult this time around as well, but mainly because I pumped the parameters up a bit.

Once again I had my set of rules, and this time I stuck with them. I used Klout to help me select people and the lowest Klout score I was allowing was 60. Also, every person had to have a blog, and I had a couple of decisions to make about that.

One, About.me isn’t a blog but more of a resume service, if you will, so I excluded those.

Two, I don’t consider Tumblr a blog either. I’ve never seen anyone use it as a blog, but as a place to put a lot of pictures and quick thoughts. Sorry, that’s not really blogging, per se, although a couple of blogs here that deal with fashion have lots of posts that are mainly photographs, but some of their posts are actual posts as well so there’s a differentiation. I also included blog platforms I don’t particularly like, which I did last time as well. However, sticking with my own rules about the types of blogs I won’t subscribe to for new folks, it means some of these folks I only follow on Twitter.

Three, as long as it took me to put this thing together, if I had to go off and research to find out who someone’s real name was or to find a blog, I just wasn’t doing it. This left some folks with really high scores off the list but so be it. I can’t figure out why people won’t put either their websites or blog links on their Twitter page. I did check out business pages looking for blogs if one was listed, but some folks linked to their LinkedIn, Facebook or Twitter pages. I mean, what the heck, why are you linking to your Twitter page on Twitter? People are already there and see what your Twitter link is! 🙁

Four, no “real” celebrities. That sounds odd on the surface until you see one of the names I put on the list who’s kind of a celebrity and kind of not, at least at this juncture of his life; Hey, I got to make the call, right?

And five, I stuck with my rule about no group blogs. At least I don’t think any of these are group blogs. They can be business blogs, but the idea was to highlight individuals, just like last time.

I will say this. The previous post got a lot of response, and I was happy about that. It was great finally giving a group of people largely ignored some well deserved press. I hope it goes as well this time around but truthfully, I’m expecting it to drop off. That’s too bad, but history shows that the first “Dream Team” always outperforms the second Dream Team, even if the players are just as good. But who knows, since Ileane will probably help push this baby strongly; after all, many of the people on this list are on a list on Twitter she created and talked about in a comment on the previous post, Black Social Media Heroes.

So let’s get to it. Very short descriptions, much shorter than last time, and links to people’s blogs to make it easy for you to get there. And for those of you who know that I normally write my articles very fast, this post took me 4 hours including research. This will be the last time I do a list like this; I’ve hit 50, so now someone else can take up the cause. And, like last time, I’m not going out and telling any of these folks I put them on the list, so I hope some of y’all will let them know; I’m tired! lol

Rohan @365thingstododc 63
Writes about the happenings around Washington D.C.
http://district365.com/

Anise Smith @AniseSmith 73
Writes about online and offline technology
http://anisesmith.com/

Tami Highbaugh @AriesGDIM 70
Writes about graphic design, internet marketing and the internet in general
http://ariesgdim.com/

Baratunde @baratunde 74
He writes about politics and happenings around the world from a comedic point of view
http://www.baratunde.com/

Carolyn Edgar @carolynedgar 68
Writes about her life and opinions as a lawyer
http://carolynedgar.wordpress.com/

Rene Syler @ReneSyler 60
Writes about relationships and life in general
http://www.goodenoughmother.com/

Monique Neeley @InspiredMomma 68
Writes about social media
http://moniqueneeley.com/

Mark Anthony Neal @NewBlackMan 61
Writes about civil rights and diversity issues
http://newblackman.blogspot.com/

Mike Street @streetforce1 61
Writes about entertainment
http://http://greasyguide.com/

Adria Richards @adriarichards 69
Writes about the internet and technology
http://butyoureagirl.com/

Marshawn Evans @marshawnevans 62
Writes about media
http://marshawnevans.com/blog

Patrick Allmond @patrickallmond 68
Writes about search and social media
http://allaboutfocus.com/the-full-blog/#

Elon James White @elonjames 75
Writes about black issues from both a serious and funny angle; creator of videos “This Week In Blackness” on YouTube
http://bccostudios.com/blog/

Candice N. Mackel @CandiceNicolePR 63
Writes about fashion, entertainment, and public relations
http://www.candicenicolepr.com/

Danyelle L. @TheCubicleChick 70
Writes about relationships, pop culture and even HR issues
http://www.thecubiclechick.com/

Kris Cain @LittleTechGirl 67
Writes about technology and lots of cool stuff
http://littletechgirl.com/

Brent Leary @BrentLeary 63
Writes about business & CRM (customer relationship management; had to look that up)
http://crm2.typepad.com/

Kevin Powell @kevin_powell 69
Writes on social issues, and as a sidebar is one of the original Real World folks
http://www.kevinpowell.net/blog/

Sharnell Tull @therealSharnell 63
Writes about music, poetry and art
http://therealsharnell.com/

Charlie Gilkey @CharlieGilkey 64
Writes on business and being successful
http://www.productiveflourishing.com/blog/

Alicia Gibbs @LaFashionChica 64
Writes about fashion
http://www.chica-fashion.com/blog.html

Olivia Brown @OliviaBrown82 61
Writes about entertainment
http://oliviabrown82.blogspot.com/

Jose Vilson @TheJLV 70
Writes about politics, education and race
http://thejosevilson.com/

Kimberly C. Ellis, Ph.D @drgoddess 71
Writes about politics, media and entertainment
http://drgoddess.com/

Miranda Parker Dee @deegospel 62
Writes about literature
http://www.mirandaparker.com/blog/

Douglas Idugboe @douglasi 71
Writes about social media
http://www.smedio.com/

Denene Millner @MyBrownBaby 70
Writes on family issues and black parenting
http://mybrownbaby.com/

Stanford Smith @pushingsocial 63
Writes about blogging and social media
http://pushingsocial.com/

Rosetta Thurman @rosettathurman 68
Writes about nonprofits, leadership & motivation
http://www.rosettathurman.com/
 

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