I’m so glad I’m in SEO to a degree. If I weren’t, it’s possible that I could be one of those people who falls for those emails that show up saying “I found your site and noticed that you’re not ranked on the first page of Google. We can take care of that for you with a free assessment.” Maybe those aren’t the exact words, but I’m betting most of you that have a website have seen something like that here and there.
Or maybe you see something like this in your comments if you have a blog: “Wow, you’re really smart and this post is amazing. I’m going to subscribe and read everything you write from now on.” Tugs at your ego in a positive way doesn’t it?
One of the major problems in being online is that people come up with unique and sneaky ways to either take your money or get information from you so they can take your money in a different way. Many of them have learned that flattery will get them far, but if that doesn’t work then worrying you into thinking that you’re not doing enough will. And they don’t care if everyone doesn’t jump on the bandwagon; they trust that enough people will and they’ll make their money.
The other problem is that those people ruin it for the rest of us who try to market or do business online. For instance, I’ve never told anyone that if I did their SEO I would get them to the first position on Google; I don’t even promise them that I’ll get them on the first page for their search term.
Those are impossible things to promise without doing some fairly nefarious stuff that might not be considered nefarious by all corners. I’m using the term because Google, the top search engine that everyone knows about, believes it’s gaming their system, and they’ll penalize you for it and then what will you do with the SEO company that may have gotten you there but not has gotten you banned?
B. T. Barnum said “There’s a sucker born every minute.” You know what? He never said it; no one’s sure who said it, though there are some postulations, but we now know that he never said that. Were you gullible enough to believe that one? What about the lie about the Harvard graduates who supposedly wrote down their goals and how those that did it achieved great things while those who didn’t write them down failed in their careers? Sorry, that wasn’t true either.
Many people tend to believe things without trying to confirm them. It’s in our nature to trust people, even if we’re not all that trusting. We trust when we don’t know, but we always have the ability to research and find out for ourselves what’s true and what’s not. I always tell people what I’ve done as far as services I offer and what I’ll do for them. I never say they’ll be “here or there”; I always say they’ll be better than they were. To date, that’s always come true.
I don’t want to have to fool anyone into using my services, reading my blog, buying my products. Those folks will never be repeat customers, and will never refer me to anyone else. I also will never fall for anything that anyone tells me, even friends of mine.
As Mad-Eye Moody said in Harry Potter, “constant vigilance“. Never let yourself be fooled by anyone on anything. Don’t be gullible, and don’t count on the gullibility of others for your benefit. We can be better than that, and we should expect those who market to us to be better as well.