Tag Archives: Facebook

SMM Strategy, Phase II

Last Monday I posted about my first social media marketing goal. I had said that I was going to have a sticky post for 10 days before the event. Well, give me a few days before that, as in 6 more days. It just didn’t make sense not to advertise this as soon as possible. So, starting tomorrow, there will be a sticky post through the first workshop date, then I’ll slightly modify it and leave it up through the second one. The first date is July 22nd, the second August 19th.

What’s been the next stage of marketing this event? First, I finally created my version of the advertising & registration page and put it on my other site. In the last post I was sending you to Renée’s calendar page, and I decided that I wanted to create a marketing and sales page that looked more like our flyer and finally put a biography of sorts online so people who didn’t know who I really was could learn something about me, and of course Renée as well. Oh yeah, the image you see here is on the flyer, as the title of the presentation is “Make A Splash With Social Media Marketing”. 🙂

Second, Renée has sent out the first notifications to her email list. I’m waiting until later tonight to send out my first blast, but this time I’m going to be a bit more circumspect in who I send the notices to. I’ve decided that it’s not worth it to me to send the notice out to people who I don’t know, even if I have their email addresses. My thought is that if I send it to people who don’t know me that well that they not only won’t necessarily be happy, but they won’t forward it to others who might find the topic interesting. I could be wrong on that front, but so be it. If I didn’t learn anything from the last workshop I tried to market, then I need to get out of the game.

Third, you know the Twitter “blast” is coming. Actually, it’s not going to be all that much of a blast, but this week will have 3 different posts, of a sort. Yesterday I put out the new link to register for the event. Today is this post, which also has the link to the post. Tomorrow is the sticky post; 3 notifications in a row with a slightly different message talking about the same thing.

Fourth, I’ve put it out on Facebook. I first put it into my FB business page as a link. Then I added an event mentioning the workshop, but only for July 22nd. I’ll create a new one for the August presentation; I actually think I could create it now for August, but I think it’s way too early to do. I already have one person saying she’s coming to the event, and 3 saying they won’t be able to make it. Hey, it’s on a Thursday, and it’s not right in the city, which means participants living in Syracuse will have to drive at least 40 minutes. Still, and not because I’m putting it on, but I think this event is so worth it, which is why I’m taking part in it.

Fifth, I’ll start mentioning it more often on LinkedIn. I don’t have a place to advertise it a lot, but it will get mentioned enough times to that the message will get out, such that no one should have the opportunity to say “I didn’t know you were doing that.” Nope, not buying it.

That’s where things are going at the present time. I don’t know if there will be another update on this bad boy or not, at least until it’s over. Then again, I probably need to have at least one more beforehand, the last push for success. So, I make no promises either way. By the way, if you see my wife today, wish her a happy birthday; just don’t tell her I told you.
 

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First Social Media Marketing Goal

Two weeks ago I wrote two posts on social media marketing. The first was titled Do You Have A Social Media Strategy?. The second was called Goals For A Social Media Strategy. I was attempting to start a general conversation on the topics because I kind of had an ulterior motive planned. Some of you (Scott, Dennis) wanted more specifics on those goals; I didn’t want to give them up. Now I can talk about it a bit more.

On July 22nd, in Cortland NY, I’m going to be a big part of a workshop on social media marketing. Okay, truthfully I’m doing most of it, but my friend Renée Scherer of Presentations Plus is going to be doing a part of it as well. The topic is titled Make A Splash With Social Media Marketing For Business. This is a 6-hour presentation that will talk about social media strategies, mention special social media outlets and actually help people set things up as need be. We’re also doing the same presentation on August 19th, but I really want July to be successful.

We’re charging $149 for members of the Liverpool Chamber of Commerce and $169 for everyone else. That’s because the venue sponsoring us is Greek Peak Mountain Resort, a new member of the Chamber (for those who are local I know they’re not in Liverpool, but I don’t ask questions lol) who’s promoting their new attraction, Cascades Indoor Water Park. And if you think that’s a high price, Renée got a flyer in the mail last week for a similar presentation being given in Hawaii for $475 for the same time frame; this is a steal! And there’s a special price which makes it inviting to turn it into an all day thing with the family; coupons if you will. Here’s the flyer to download if you’d like to check it out.

The thing is I wasn’t initially a part of this event. I was asked if I would take over for someone else, and there were some circumstances that I wanted taken care of before I consented. Those have been taken care of, so now I’m a part of this thing. And I have a lot of work to do; I’ve already started on the initial outline, but this is at least 5 hours of talking, presenting, and hands on teaching, so it’s more than the traditional presentation for me.

Now, something I mentioned to my friend Scott is that I don’t believe all goals have to have a time frame on them, and I stick by that. He is correct that most trainers will say you must have a date on it, otherwise it won’t have a chance to be fulfilled. How many of you have lost the amount of weight you said you were going to lose by the date you set? I thought so. How many of you have lost at least some weight by the date you set? I’m betting that’s a different number, and that’s kind of my point. Sometimes the effort towards the goal is more important than the date on the goal; at least that’s how I’m dealing with this thing with my health club, as I’ve yet to lose any weight but have lost some inches.

Anyway, now I can reveal the goal that I really had, which is to have at least 50 people at this event in July. Actually, some of the things we’ve tried have already been put into motion, but I’ll talk about mine, since I’m going to be trying it the social media way. Once a week for the next 2 weeks I’ll be having a post on the event on this blog; that might mean two blog posts in a day, or it might be the only post on that day. In the last 10 days I’ll be throwing a blurb on here as well, and one of the posts will be a sticky post, which means visitors to the blog that come in through the mail page will see it at the top for those 10 days. I’ll also be writing about it on my business blog; I’m not sure I’ll be writing about it more than once on my finance blog, since the topics aren’t quite compatible.

I’ve already started talking about it on LinkedIn, albeit kind of discreetly. I’ve had 3 people contact me asking me to keep them in the loop when I knew more; that’s not a bad start, and now that I can be more free, I’m going for it. How am I going to do it? I’m going to use the 120 character box on the main page to mention it and link to it, and I’ll be throwing out something in some of the local LinkedIn groups I’m a part of. In the last few weeks my connections have grown, and now I’m sitting at around 235 people; that’s not so bad.

It will become a part of my Twitter marketing. Of course the messages will go out when the blogs post, since those messages go out automatically, but I’ll be wording the campaign differently when I mention it separately. The thing about Twitter is that you can miss a lot of people if you only post something once a day, since the stream moves fast. Lucky for me, I talk about so many other things, as well as talk to people in general, that hopefully it won’t be seen as spamming the masses too much. Oh yeah, there’s also a Tweetup on the 30th that I’m going to, and I’ll be talking about it there as well. It’s an offshoot of social media marketing, so it counts; my rules. And y’all can look to the right there to see how many folks I have following me there.

As for Facebook, first I hope more of you join my Facebook business page, for which the widget is there to the right, or you can click on this FB business link. I’m going to mention it in that group, and of course I’ll create an event link to market it as well. I have almost 450 friends there, but of course I’m only going to send a specific link to those people who are local. I’m also a part of a couple of local groups there as well, so you can bet they’ll hear about it.

Both Renée and I will be doing an email marketing campaign as well, as it’s part of social media marketing, old school as it were. We’ll be getting some help with that one via the Liverpool Chamber; ah, finally something that my paying a membership for is providing me. 🙂 Renée will be using Constant Contact, and she’ll be presenting that since I know nothing about it except I market it as an affiliate.

One final thing we might be doing concerns the webinar we gave last year. I want to talk about YouTube in a bit more detail, so our plan is to take a piece out of that webinar we market and have a short video from it made so we can then create a YouTube page to put it on. I’m not sure how well that will be received, but it’s the next step in my overall social media marketing strategy, so I might as well get a jump on learning how to use it, right?

Anyway, time to end this one. As you can see, it’s an audacious goal, but we’re going to push this one hard. We have verbal commitments; now all we have to do is turn those verbals into actual paying customers. And now you know the rest of the story; thanks Paul Harvey. Stay tuned; at some point after the event I might let you know how successful we were. Oh yeah; future emails will be much shorter. 😀

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Do You Have A Social Media Strategy?

I was reading an article by my friend Josh Shear titled Why Social Media Isn’t Working For Your Business and it made me start to think a bit more about social media and how it is or isn’t working for my business. I mean, I’ve written about using social media for promotion after all.

I have to say that it’s worked great for my social life, which is why it came about to begin with. Because of Twitter, I’ve met some people at local tweetups that I’d have never met on my own, and there’s a lot of both nice and smart people around here that I’m happy to have gotten to know. Through LinkedIn, I’ve met one or two people over the years in person, but I can’t say it’s done a lot for me socially. The same goes for Facebook as far as meeting people locally, but I’ve gotten the opportunity to talk to people around the world that I’d have never met any other way. Same goes for Ryze, though I’ve actually met some of those folks in person, and talked on the phone with some as well.

But what about business? I have to admit that I haven’t had a consistent social media marketing strategy, although I’ve had fits and starts. I did create my LinkedIn page a very long time ago, and I wasn’t all that far behind the Twitter revolution. I even now have that Facebook marketing page for my businesses, which I was just able to double in “likes”, which they now use instead of “fans”.

So, the question is how would one go about creating a social media marketing strategy. I have an idea of how I’m going to create mine, or at least enhance mine. If you think this is something you’d like to think about as well, look at my points here; I always work well with outlines. This outline is going to mention the top three specific social media options I presently use.

1. On LinkedIn, I need to take more advantage of the area that allows you to let people know what I’m up to on a real time basis. The reason that’s a big deal is because LinkedIn sends an email once a week to everyone telling them what’s going on with the people they’re connected to. It always highlights the newest stuff first, then goes backwards, and once it reaches so many highlights it gives a link to go online to see more if you wish. However, I’m betting most people don’t wish, so making sure I take advantage of staying current will help to make sure my name shows up in this email on a more regular basis.

2. On Twitter, I already have my current blog posts show up. However, I have lots of old posts on topics that are still relevant, and I have articles in many places as well. If I want to increase my brand and show those following me on Twitter what I’m all about, I need to make sure that I’m posting at least one extraneous link either every day or every couple of days to stuff I’ve done in the past.

3. On Facebook, I did something a few days ago that I’d said I wasn’t going to do, or didn’t want to do. I decided to specifically invite some people, and I did, going through the people I’m connected to and inviting some very specific people. These were friends who I believed would get a kick out of seeing what I’m doing these days. Lo and behold, my subscriber base doubled. This proves that sometimes in marketing all you have to do is ask. I might eventually invite other people who I’m connected with there; we’ll see. Oh yeah, if you’d like to check it out, click on that little box there to the right.

I think this is a pretty good start. But what is it I’m trying to do? That’s the next post.

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Facebook Says “Privacy? Pffbt!”

All the talk lately has been about Facebook, and with good reason. With just a few strokes and almost no real notification, Facebook has pretty much said none of us deserve privacy anymore.


Moments Of Privacy

Luckily, I was alerted to the first thing that they were going to do, which was releasing all of our information to their marketers. I even got a fix from one of my friends, which I posted as a comment, but now I’ll post here:

On the first one, go to your account. Under Privacy Settings for Applications, if you click there, you’ll see “Instant Personalization.” Unclick the box and you’re all set; supposedly.

At the time I thought that was that, but nope. The next thing I knew, I was on the site doing something else when this window pops up, telling me that I get to select which of my interests I want to link to some big pages that they were putting together. I didn’t think much about it, but selected two items and went about my business. It wasn’t until I read a post on a blog called Cre8pc Usability & Holistic SEO titled Facebook Removes Profile Choices (Kim must be big time; even Matt Cutts commented on this one lol) that I had to go back and see that indeed they had removed everything I had put onto that site 2 years ago that I said I liked except for the two I kept, one of which went to a fairly nonexistent page. That irked me so I went in and removed the other two, which wasn’t easy to figure out but I finally got it done.

At the same time they were doing that, they were creating community profiles for everyone to link to as well. I live in Liverpool NY, and they popped something up there for me, as well as where I went to college, the industries I listed on my business, where I went to school, etc. I only hooked up with one of those and canceled the rest, but to date at least they haven’t deleted any of my business information.

We might also end up having to watch out for some of our photos being used for purposes outside of our posting them just for our friends to see. That’s one of the rumors that’s going around, and based on everything else I’ve seen, I don’t doubt that could come. So, for those of you who have embarrassing images that you thought only your closest friends might ever see, you might want to think about whether you want to keep them on the site or not.

To say I’m disgruntled would be to minimize my feelings. To say I’m at the point that Dan of Rocket.ly is at, which he expressed in his post titled Top Ten Reasons You Should Quit Facebook is would be overstating things a bit. At this point I still get more benefit out of Facebook than how much they’re irritating me, but it’s getting close to a point where it’ll be Sydney or the Bush (anyone who’s a long time Peanuts reader will understand that quote). The idea that we were all lured into something just to build up numbers so they could spring all of this on us bothers me, especially if it was always the plan. Facebook has almost turned into Google, since neither one believes that anyone should have any privacy whatsoever (I wonder if Sergey or or Larry will share their bank account numbers with me for a few days ), only Facebook got us to give it up voluntarily.

Although I’ve had some interesting conversations with my buddy Blog Bloke over his post Privacy and Security in a Social Media World, I have to admit that he’s got it right on many aspects of what’s going on now. Not that I ever thought he was totally wrong; after all, Google has shown that it has the power to segregate whomever they decide they don’t like for whatever reason they don’t like (such as taking away my page rank), which destroys the aura of links and activity being the only determinant as to how well a person’s website is doing on the internet. It’s really just more of a warning to us all that Pandora’s Box is open, and none of that stuff is ever going back in.

For his part in this, Zuckerberg had this to say at f8: “It really has no privacy implications. I think this means people will be sharing less information when they don’t need to around the Web.” As Dr. Phil would say, “did someone write the word ‘stupid’ on my forehead?”

Decide now if you want to be online or not; it may be the only way you keep even a modicum of privacy in your life, because trust me, there’s a lot of information on almost everyone online already, whether you did anything or not.

Meanwhile, if you want to take a shot at protecting your information, check out the video below; if you’d rather read, follow this link to the Electronic Frontier Foundation site.

By the way, remember that tomorrow is Mother’s Day!
 

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Facebook Changes And Alter Egos

Facebook has been busy lately. There’s all sorts of changes going on, some controversial, some seemingly unnecessary, and all generating a lot of buzz and noise. Let’s take a look at some of it.

The first thing they’ve done is announced that they’re going to be sharing our personal information with some of their advertising partners so those advertisers can “better serve our needs.” Frankly I don’t like this one bit, and the only thing I’m thankful for is that I have Firefox as my browser, so I have a script running that blocks almost all ads already. Still, the idea that they’re sharing my information, such as it is, with anyone else is irritating.

The difference between this and Beacon, if you remember that, is that you won’t be tracked all across the internet, which is what Beacon was going to do. So, you now have to make more decisions as to what you’re sharing on Facebook with others. I’m fairly secure; I have my business information, some stuff about books, and I occasionally post something either business related or funny; anyone tracking me isn’t going to know what to make of me.

The second thing they’ve announced is that they’ve partnered with thousands of sites to add a “Like” button somewhere on those sites. This means if you’re surfing and you see something that’s interested you or that you were intrigued by, you can click on that button and it will show up on your wall so your friends can see what you like. Once again, this is a choice you get to make, so I don’t have a major problem with that, since I can’t see this being anything I’m going to use that often. I say it that way because I’m known to go to Twitter and post links to things I’ve read that I find intriguing, so you never know. And, once again, if the partners are tracking my wall they’re going to be confused as sin.

Next, you saw my post about creating a Facebook fan page for my business a few days ago. Well, Facebook is now changing “become a fan” to “like” as well, which isn’t necessarily a bad thing, since I’ve always cringed a little about the fan thing. However, they’re also going into what’s known as “real time search”, which means anything you hook on to or say will be immediately searchable on Google, Bing, etc. Now, your words and actions will be able to be tracked on the search engines whether or not other people are on Facebook or not; ouch! For me, I have no problem with the groups I join, but for some, joining a group with a name such as “Big Breasted Babes In England” showing up on the internet if they’ve applied for a job and HR is researching their information isn’t going to be something they’re going to be able to get away from.

What all of this has prompted is some outrage, and some people having a bit of fun at their expense. Has anyone checked out Lamebook, the Facebook parody site? There’s over 100,000 people who are following it; just amazing. If you look at it, you’ll notice that it has a couple of things that are also on Facebook, such as “comment” and “like”, but it has something else called “dislike”. It turns out that many people are wishing Facebook would add a Dislike button, and indeed this guy has created an application for Firefox called Facebook Dislike Button. What people will think of, right?

What’s my opinion? We can’t be surprised anymore by some of the things Facebook is doing. They deserve to make money, and they’re still not going to a paid model like Ning. If they’re sharing your information with advertisers, well, if you put stupid stuff on there that’s on you. Something I’m surprised about is how many websites you can go to where they’ll allow you to sign into your Facebook account to comment, and even if you haven’t signed in if you’ve signed in on your browser and haven’t signed out, you visit sites and you’ll see people who are your friends on there and what they’re saying in their news stream, as well as other Facebook people who have intentionally signed in to comment on something on the page you’re on. In other words, we’re already being tracked to some degree, and we didn’t even get to see any terms of service on it.

So it goes; how are you liking social media?

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