Tag Archives: Facebook

Getting More Eyes On Your Facebook Business Page

I’m always reading and then trying new things. Whether or not they work, I like to share what happened with the testing. This time around I’m going to talk about Facebook business pages; some folks call them fan pages but since mine has my business name associated with it (as you can see by my business logo over there on the right) I’m calling it a business page.

Facebook Screenshot
Neeraj Kumar via Compfight

Just 2 months ago I talked about some changes in promotions of myself and my business via social media, and I declared that Facebook was a disaster. And I wasn’t lying. At that time, there wasn’t anything I could do to generate any interest whatsoever.

I was seriously thinking about dropping the page and moving on with life; I just couldn’t pull the trigger though. Instead, I read a couple of articles that happened to mention a couple of things in particular.

One talked about video and how Facebook was starting to share more of those with the masses. I have lots of videos on two channels on YouTube, and I’d been sharing some of those links. However, they really didn’t seem to be doing much for me.

Sometimes I’m slow though. I finally realized the recommendations weren’t to share links to videos, but to actually upload videos. If you look at your news stream you’ll see a lot of videos there. Many are shared from other pages, but at some point at least half of those are original videos, most very short, but still uploaded directly by the originator.

I decided to take a shot at uploading my own videos to my business page. What I noticed that instead of when I used to share videos that linked to YouTube and got less than 10 views, suddenly videos were getting upwards of 30 to 50 “reaches”. That doesn’t actually mean people watched them, but underneath the reaches you see the view figure, and those had at least doubled from what I was getting before. Not all of them but more of them.

The other article talked about more free flow thoughts on a page rather than linking to blog posts, which is what I mainly did. On that front I should have been paying attention to the few times when I actually wrote something original on the page. Those always got way more views than when I’d write a sentence or two and then pasted a link.

Thus, it was time to try a couple of new things. One involved writing brief articles, maybe 3 or 4 paragraphs. The other involved one of my newer Twitter strategies, which was posting an original quote of mine and adding an image to it. Both of those strategies started getting more reaches and views from subscribers to the page, which was uplifting.

I didn’t stop there though. I started to think about sharing some of these things with my personal stream. That came from a personal video I shared last year on this blog when talking about airport stories, which I’d posted a YouTube link onto the business page but never had shared with my personal stream. This time I wrote a brief bit about what happened, posted the video directly from my computer, and also shared the link back to the blog post.

20101016_0121_800x533
Les Stockton via Compfight

That bad boy took off, and my friends loved the video. A couple asked for more videos; who’d have thought that would happen? So, I started sharing videos from my business page to my personal page. Not all of them; I know there are some leadership and social media tales that most of the people in my stream could care less about.

Many people love motivational stuff though, so I started sharing those posts. While I was at it I realized that some folks might also like my quotations on my personal page, especially since each one has an image with it.

Success! Suddenly I was getting hundreds of reaches, Facebook was telling me how these posts were performing better than the norm (while trying to get me to pay to promote them further; as if!), and, with just that effort, I started getting a few more people liking that business page. I don’t have a giant number, but at this moment I’m up to 371 when just 6 weeks ago I was stuck on 352.

That’s not bad, especially since I haven’t sent out any new invites during the time. This means that people must be sharing some of my posts because even though half the people who joined already knew me (those are the only folks you can invite to a business page), the other half (I know, 19 means one person would be cut in half; just go with me lol) are people I didn’t know before they signed up to the page.

Frankly, I’ve been happy with what’s been going on. Because of that, my message is starting to reach a few more people and it’s made Facebook a much better experience. I still don’t have tons of activity, but I have some hope for it to happen now. I’ll own up that I haven’t increased traffic to either blog all that much, but because of the increased activity on the page a couple of people will actually click on a blog link now if I promote it a bit better on the page; that doesn’t depress me one bit.

That’s what I’m seeing. No promises that it will work for everyone but that’s my experience. Give it a shot and let me know how it works for you.
 

Digiprove sealCopyright secured by Digiprove © 2015 Mitch Mitchell

F. B. Purity For Facebook

One of the biggest gripes I hear or read from people about Facebook is seeing all this stuff that they don’t want to see. Political arguments, religious arguments, lots of other weird stuff that they just don’t want popping up in their stream. The problem is that people are people, and you never know what type of thing someone is going to be putting up that’ll pop up out of nowhere and drive you crazy.

Do I have a solution? Of course I do, but I only know that it works for Firefox.

FBPurity

It’s called F.B. Purity, and what it allows you to do is customize what your Facebook page looks like and a lot of what you’ll see. If you click on the image a couple of times until it’s larger you’ll see what I’m talking about. Actually, look at the image as it is; that’s the color of my Facebook page on my laptop. On my home computer the background is red.

Yes, you can change colors, fonts and font size. You can eliminate right or left sidebars if you wish, or you can pick and choose which of those boxes you don’t want to see on either side. For instance, I’m blocking sponsored stories, gifts, chat and chat box, game & app stories, and a host of other things. Do you want to see when people aren’t connected with you anymore? You have that as a choice also.

If you see the big image you’ll see that you have choices on the left side of the program where you can customize things you’re going to get anyway, such as do you want to see your news feed in real time or in the way Facebook gives it to you, deciding what it feels is more important to you? Do you want to eliminate certain types of stories from showing up in your stream? You can modify that.

The big one for me is the box on the right where you can type in words you don’t want to show up in your stream. This works very well unless the words are in an image; nothing you can do about that unless you decide to type in the name of the site the person who shared it got it from. You can see some of the words I don’t want popping up in my stream; keeps me from getting mad and wanting to verbally attack people most of the time. lol My problem is that I don’t use bad language and that includes ever writing it, thus I haven’t been able to bring myself to type those words in so I won’t see them anymore. Maybe I should think about cutting and pasting. 🙂

As I said, it’s an add-on that works with Firefox, and it possibly works with Chrome as well, maybe even Opera; I don’t know. However, you have to add it independently, as you can’t go through the normal way of adding it. You can go to the F.B. Purity site and download it from there.

If you decide to download it, I want to tell you that they put the date in wrong for when the last update was. It was January 2014; they typed in 2013 by mistake. If you care take a look; I love it & highly recommend it.; oh yeah, it’s free! And Facebook hates that people use it because they feel we should just be subjected to a lot of nonsense; another good reason for using it. 😉
 

Digiprove sealCopyright secured by Digiprove © 2014 Mitch Mitchell

Is Social Media Giving You Everything You Need

My wife and I always seem to have the same discussion about me and one of my particular eating habits. She says that I don’t always have a filter for portion control. When I’m hungry or thirsty, my mind doesn’t quite see that maybe “this much” is all I need to get rid of either of those things. At least not all the time.

IMAG0173
um, chocolate milk!

Thus, sometimes my mind will say “I can eat that entire pizza” when logically I know I can’t. It’ll say “you need to heat up 20 chicken nuggets” when I know I can only eat 13. And yet, every once in awhile I hear her words jumping into my mind saying “that’s going to be too much, restrain yourself, which explains this picture of chocolate milk that I made in a 32oz cup, bypassing the 48oz cup I initially grabbed; yeah, that would have come close to taking the entire carton of milk. lol

I know what you’re wondering; what’s that got to do with the topic above. The thing about social media is that most of us can define it based on what we think it is and what we think it should do for us. Most of us believe it’s supposed to be everything we want it to be, no matter what the limitations or realities might be.

I’ll own up to it; I’m one of those people. I have my own idea of what social media is supposed to be, and I want it to be that thing, and yet it’s not that thing. Let me explain.

I enjoy much of social media, but I find it lacking. I love Twitter, which you’ve heard me mention before. I’ve enjoyed Facebook, and I keep trying to make Google+ work for me the way I want it to work. LinkedIn, well, I can’t say I’ve ever gotten any business from my participation there, even though that’s what it’s supposed to help us with, connecting with those people who may be able to use our services.

What is it I want from social media? Truthfully, when all is said and done I want more engagement, and I want it more immediately. As an experiment, last night I decided to try an experiment. I announced around 8:30 that I was going to hold a Google Hangout at 9PM and that anyone who wanted to come was welcome, as I could take the first 8 people who asked to participate. I posted it on Google+, Twitter, and Facebook.

I wasn’t expecting much, and for the first 10 minutes that’s exactly what I got. No one came; not even a hint. So I decided to invite some people, and invited 8 of them. Two people popped in surprisingly, and two others acknowledged it on G+ but neither could come. The two who showed up were Michael Belk and Beverly Mahone. Shocking to me was that both of them showed up via their smartphones, both then tried to get on through their laptops and failed, and Michael came back to the phone, while I never could get Bev back on. I thank both of them, and Michael and I had a good conversation for awhile after he got back on.

I know some people would say that I should have put that message out way in advance but I had to try an experiment first. Here’s my take on it all. If there are a billion people on Facebook, 500 million on Google Plus, and 300 million or so on Twitter, and all of these sites have people on them 24/7, and 9PM Eastern time is only 6PM out west, I should be able to post something 30 minutes before its time and have some people show up. Of course, I don’t have that many people following me so let’s look at it this way. If I have almost 700 people following me on both Google Plus and Facebook and another 3,000+ on Twitter, that’s almost 4,500 people, and if that’s the case I should still be able to get at least 3 or 4 to show up, wouldn’t you think?

Yum… lol

That’s what I thought. As Michael and I were talking, he said that the problem with social media is that it’s not really social. On Google Plus most people seem to be interested more in promoting themselves than in talking to anyone. For the most part the same is true of Twitter. On Facebook, people love playing games and sharing images, and you might be able to get a conversation going that takes place over a number of hours, but for anything immediate you have to use that chat function, and most of us don’t like that.

Isn’t that thought provoking? Social media not really being social? Goodness, for most people it’s not even a great way to market, no matter what we try, and when I think about it, most of the people on Twitter are marketing more than communicating, and I have to share in that one, although I only post my links twice a day at most. I try engaging people when I share some of their links & quotes and occasionally talk to people, but not all that often, and that’s my favorite platform.

Is social media giving me everything I need? Not even close. But what about you? Are you getting everything you could possibly want out of it? I’m not talking marketing wise now, so don’t answer that question. And I’m not talking blogging either, since I consider that part of social media, though more indirectly. How do you view what you get out of social media now? Is it enough, or is there something else you wish you were getting?

Oh yeah; that other picture is of… well, you know what it’s a picture of. I ate all of that as well, in one day but not in one sitting. My wife is right; sometimes I just want too much. 🙂
 

Digiprove sealCopyright secured by Digiprove © 2013 Mitch Mitchell

7 Ways To Increase Your Visibility On Facebook

About six weeks ago I wrote a post here talking about Facebook and its Edgerank algorithm that prevents a majority of your connections from seeing what you put out, whether it’s your regular profile or your business profile. I then told you how you can set things up so you can see what you want to see on Facebook with a couple of neat little steps.

My social Network on Flickr, Facebook, Twitter and MyblogLog
Luc Legay via Compfight

Today I’m going to give you 7 things you can try to increase your Facebook visibility. I’ll warn you up front that some of these are time intensive, and yet I’ve found that they work in small degrees. Are you ready? Let’s begin:

1. Select 5 to 10 people you’re connected to and visit their page. I don’t mean the people you talk to all the time but some of the other people whose news you almost never see, if you see it at all. Check out the page to see if they have any activity whatsoever. If not, think about unfriending them; they obviously won’t care. If they do then find something you can like or comment on, and if you don’t see anything like that then send them a short message asking them how things are going or whatever. If they respond, you’re on your way.

2. Share a lot of the images you see in your stream from your friends. I know, you think it’s redundant, but when you realize just how little of your stuff is being seen you then realize how little stuff from others is being seen. There’s nearly a billion people on Facebook; do you really think most people will mind if they happen to see something twice? Not only that but it seems Facebook has taken care of that by grouping things that have shown up in one’s stream more than once in a day, so no worries.

3. Either “like” or comment on more of the things you see in your stream. I’ll admit that I was hesitant to do this type of thing for a couple of years. Then I realized that it’s a way of making sure you keep seeing things from people you want to see it from, especially once I learned about Edgerank. That’s how Facebook decides what you see, by determining what you liked to see previously. And if people see you more often, there’s a likelihood that they’ll like your stuff and share it as well.

4. “Like” many pages of things you like that pertain to your business or interests. I have joined a few leadership pages because that’s what I talk about mainly on my Facebook business page. I also love motivational stuff so I’ve joined a few of those pages so I can see and share what they have here and there. And of course a few things you really like which, in my case, means Star Trek and Snoopy! 🙂

5. Visit select pages that you’ve liked, go through them, and if there’s anything you see that is share worthy share it. This is the biggest thing I do, and I do it daily. I do it for three reasons. One, because it helps me find a couple more things I can share on my business page other than my own blog posts. Two, it helps give me some things to share that others might not see because they’re haven’t liked what I like. And three, it promotes other people’s stuff, which they like and thus feel a sense of obligation to share some of your stuff. It’s all about cooperation in the long run.

6. Invite people to your page. As simple as this one seems, you’d be surprised by how many people never think about doing this. Your group page offers you a chance to invite people you’re connected to without your necessarily having to publicize it in the open, although doing that every once in awhile can’t hurt either. My strategy was to selectively invite people in groups rather than everyone at once, so I did it by inviting 50 people at a time. You only get to invite them once, just so you know.

7. Ask people to share your stuff. We hate doing this, and I’ll admit that it’s rare I’ll do it. There’s nothing wrong with asking people if they’ll share something you think is pretty special but don’t abuse it. If you always ask then there’s nothing special about it and people will get tired of seeing it. I dropped a page I liked that had lots of great stuff in it because there was always this message asking you to share, and it was there when I did share, thus making it hard for me to write something over it.

I know you’re asking “how much did your traffic increase.” It’s hard to say. However, I’ve noticed that I’m seeing people on Facebook whose missives I’ve never seen before, and the number of people who have liked my Facebook page has increased. None of that depresses me at all. By the way, if you’d like to check out my Facebook page take a look at that little widget to the right and give it a little click. 😉

Meanwhile, I did a video with my Hot Blog Tips crew on the topic of alliances, which kind of pertains to this topic, and we even argue a bit over SEO:


http://youtu.be/XyJVEjPqU1c

 

Digiprove sealCopyright secured by Digiprove © 2012 Mitch Mitchell

Facebook Edgerank, Et Al

Facebook pages; how much fun are they? Truth be told, obviously some people aren’t having much fun at all because they don’t put much new content on it, if they put content on it at all. Two weeks ago I spent some time going through some of the pages I liked to see if they were doing anything, and those that weren’t I “unliked”; you know, when I was a kid that wasn’t even a word. lol

Facebook pages are an odd duck, if you will. We create them because everywhere we’ve gone to talking about them says they can help us with our business. I’m not all that sure, but I do believe that if done right they can at least help give you a presence. But who’s seeing that presence, and what can you do to increase your presence?

There was this article on Jeff Bullas’ blog titled 6 Ways to Increase the Marketing Effectiveness of your Facebook Page, which includes this very cool infographic. It talks a little bit about Edgerank, which is the name of the algorithm Facebook uses to decide just how many people who have liked your page will have the opportunity to see whatever you put on your page. It’s based on a few things; how often those people have come to your site, so they participate in any way, do they ever share, etc. Actually, they use the same algorithm in determining how many of your friends and which friends see your general posts If you’re connected with 1,000 people on Facebook, you can bet that if 100 people ever see any of it you can count yourself lucky, unless you’ve made yourself popular.

Why do they do that? They do it because people share way more long form information on Facebook than they do on Twitter. On Twitter, every person I’m following has the ability to have me see everything they post via a general column. I have the ability to select certain people and put them in segregated columns so I definitely see what certain people post as opposed to everyone, but if I decide to check the general column the skies the limit.

On Facebook people share pictures, blog posts, etc. Some folks write long form prose of some type. If Facebook showed you every single thing that everyone posted, you’d be overwhelmed. Yes, you do have the ability to segregate your audience on Facebook at all, something I’ll cover at another time, but it’s still a lot of stuff.

So now you know why you don’t see everything from all your friends and why everyone doesn’t see everything you put on your Facebook page. How can you improve the odds of getting more people to see your stuff? The link I provided above gives you 6 ways. The idea is that, at least for your business page, you want to add more content to it so people have more to see, and you want to add more images because it’s been proven that people react better to them, but what if you’re not a bit time photographer, or the images you have don’t quite fit what your business is about?

Now, you might want to know how it’s going for me, since I adopted the process I talk about in my link about 3 weeks ago. I mainly post links from my business site since, well, it’s my Facebook business page. lol I do post a link here and there from this blog, the motivational stuff, but not all that often.

For the full month period before the last 3 weeks Facebook was my 5th best source of traffic, and I only had 21 visits. In the last 3 weeks Facebook has moved up to #3 and I had 55 visits in that time. Not only that but I went from a page duration time of 1 minute and 4 seconds to a whopping 14 minutes and 39 seconds. Why anyone would stay on a page for that long I couldn’t tell you, but what could be happening is that people could be sticking around and looking at other pages. And one more thing; from Facebook it’s a lot of repeat visitors, as the rate of new visitors is only 29%, as opposed to 95% from Google and 79% from Twitter.

Not so shabby I’d say. Anyway, I’ve told you about Edgerank, shared a link to an infographic, and a link to my post about ways of finding things you can add to your Facebook business page to help raise the number of people who come by. What else would you like to know? 🙂 By the way, if you’d like to see my page look to the left and click on the link that will take you there; always happy to have more likes for that page.
 

Digiprove sealCopyright secured by Digiprove © 2012 Mitch Mitchell